Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. It may be a good time to ramp up your Twitter or LinkedIn activity or start sharing media coverage or company news.

Writing 310

Writing LinkedIn Social Media SEO 310

Presspage

JANUARY 17, 2018

“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” subheads or deck heads) matter to SEO in ways both obvious and obscure. ” Write ‘kickers’ for your headlines. .”

SEO 60

SEO Engineering Mobile Pitching 60

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling?

SEO 75

SEO Engineering Google Writing 75

PRSay

NOVEMBER 12, 2019

Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. More than anything, if you want your release to be newsworthy, make sure it tells a story, is truly “news,” and makes it easy for a journalist to write about. You can also follow them on LinkedIn and Twitter.

Writing 98

Writing How To Print Corporate 98

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

Waxing UnLyrical

JUNE 24, 2013

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. vs. Black Hat SEO. Writing Effective Alt Text For SEO.

SEO 78

SEO Engineering Software Google 78

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. Not only will your audience grow, but collaborating with influencers can also help boost SEO. Don’t forget to make sure their current audience aligns with yours.

Social Media 144

Social Media Media SEO Instagram 144

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. In fact, 93% of PR professionals follow journalists on Twitter. Other skills and attributes are more timeless.

Analytics 170

Analytics Tools Social Media Trends 170

Remote PR Jobs

SEPTEMBER 25, 2023

Launching ads on Facebook or Twitter can generate predictable results from a revenue perspective, but the unique nature of these platforms means your ads are usually open to feedback from the audience you target. Improve your SEO. Make your message a positive one and ensure that comes through in your writing. Change the tone.

Publicity 100

Publicity Marketing Pitching Google 100

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. When we write about a topic, we try to look at it through the eyes of these audiences. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

Ishmael's Corner

JUNE 16, 2015

Teaming with your browser, the MozBar automatically pulls in key SEO metrics that reduce the time you would otherwise spend on manual research for SEO planning. USPS,” here’s snapshot of the SEO metrics in the MozBar (you can see our client’s post in the No. Markup (Google Authorship, Twitter Cards, Schema.org, etc.).

SEO 60

SEO Tools Comparison Google 60

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Check out (and follow) Joe Pulizzi’s Twitter list, CMI Content Contributors , for more. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic.

Google 259

Google Digital PR Mobile SEO 259

The Proactive Report

JUNE 26, 2017

If you’re creating content without a knowledge of SEO frankly you’re just throwing that content out there with your fingers crossed, hoping it will get seen. Write good quality content. Follow me on Twitter. One of the places you need visibility is in the search engines – Google in particular.

Google 149

Google Guidelines SEO Digital PR 149

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Critical Mention

AUGUST 22, 2019

In fact, top companies like Facebook, Twitter and Instagram all have feeds that display videos on an auto-play function. Enhances SEO. Ultimately, video content is extremely effective for achieving great search engine optimization (SEO) results. Social Media Friendly. Until next time! Critical Mention. SCHEDULE A DEMO.

Video 95

Video SEO Engineering Radio 95

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Link building, Guest posting, Technical SEO, etc). Content, SEO, PPC, etc).

Software 152

Software How To SEO System 152

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Drop me a comment below or on Twitter or LinkedIn.

Technology 169

Technology Publicity Software Pitching 169

The Resolution Blog

JULY 20, 2015

Every member of the CoverageBook.com team came from completely different backgrounds including PR, SEO, UX, Code and Paid media and the reason it works is because we support each other and feel comfortable in asking any question. Either through Twitter using #PRresolution or mail us at: stella@coveragebook.com. The answer is YES!

SEO 120

SEO Training Education Digital PR 120

The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. So yes, SEO has become an important PR skill. Sharpen up your writing skills and creativity. For more digital PR updates follow me on Twitter.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter. Don’t dangle “exclusive” for a mediocre idea.

Survey 95

Survey Industry Leadership Study 95

Doctor Spin

MARCH 27, 2023

Hacking AI in PR: using AI tools to write a press release Valuable tips (as always) from Stephen Waddington. Facebook Is Working on a Twitter Clone That Nobody Asked For P92, huh? SEO Split Test Result: Power of Caps Lock in the Title Tag NOOOOOOOO! Elon Musk locked his Twitter account and went private. Which is funny.

Media 52

Media SEO Government Twitter 52

Landis PR

NOVEMBER 26, 2022

Leverage SEO in Press Releases. Additionally, press releases can give your SEO efforts a huge boost. To write a great press release, you must understand how to communicate effectively with your audience. This is wrong for many reasons, and the importance of press releases for any business should never be understated. Conclusion.

Company 98

Company Communications Case Study Engineering 98

Beyond PR

JULY 27, 2016

PR can even boost your SEO. Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. Write directly to them and focus on what they care about. Write directly to them and focus on what they care about.

Writing 40

Writing SEO Web Content Marketing 40

Stephen Waddington

JANUARY 31, 2019

They’re curating content and writing newsletters. The link between blog content and SEO is well established. But SEO-fuelled blogging is a long term game. The conversation around a blog doesn’t take place on a blog itself but in social spaces such as LinkedIn and Twitter. It’s frequently used as an inbound technique.

SEO 113

SEO Community Blogging LinkedIn 113

Cision

OCTOBER 10, 2017

Along with your run-of-the-mill best practices in SEO, user-generated content distribution is more likely to be successful if you do the following: Collaborate with already successful publishers and experts: COVERGIRL has an influencer program set up that practically allows industry experts to create and distribute content for them.

Strategy 251

Strategy Case Study Instagram Print 251

The Proactive Report

NOVEMBER 10, 2016

You need to learn how to write your press releases so that Google will index and rank them. What you want is one that is affordable and has all the latest technology and SEO tools built in. Follow me on Twitter. And then they have to be published on a website that is already a Google News source. Google maps. Slide decks.

Engineering 160

Engineering Google Banking Small Business 160

The Proactive Report

SEPTEMBER 4, 2015

SEO is a vital PR skill today. Everything you need to know about optimizing news content is in my book: SMART News: how to write branded content that gets found in search and shared in social media. Follow me on Twitter. Get the Digital PR Tips Newsletter.

SEO 100

SEO Google Digital PR Writing 100

Critical Mention

MAY 31, 2019

Using search tools like SEMRush or Keyword Planner are great ways to achieve this goal by allowing you to conduct an SEO audit of your site and analyze your competition. . He has a passion for content writing, social media and SEO. Create a targeted meta tag. Until next time! Critical Mention. SCHEDULE A DEMO.

SEO 102

SEO Film Advertising Advertising 102

The Proactive Report

MAY 27, 2018

The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. Follow me on Twitter. “If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. New Skills for PR. Read the full report.

Industry 113

Industry Measurement SEO Corporate 113

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. Just 7% say they are unlikely to use it; Top social channels for PR.

Report 106

Report Publicity Marketing Pitching 106

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) I see lots of content on NFTs, Twitter, and Facebook getting lots of shares. Gone are the days of ranking through brute-force, high-scale link building.

How To 62

How To Google SEO Pitching 62

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. Actually, they don’t spend a lot of time writing up studies at all.

Digital PR 160

Digital PR Film Instagram Writing 160

Shift Communications

SEPTEMBER 17, 2014

It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. Implement SEO best practices ( start here ) and avoid tactics that will get your site on Google’s bad side. Once your content is established and SEO is in check, the next step is to share. Not sure who your audience is?

Blogging 161

Blogging How To SEO Analytics 161

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Can you walk us through the process?

Video 153

Video B2B Film Marketing 153