Agility PR Solutions

SEPTEMBER 7, 2021

Brand content is a company’s greatest asset for building credibility, and also drives SEO and other marketing efforts, but brand marketers are making key mistakes that are preventing them from capitalizing on content demand, new research from on-brand content creation firm Lucidpress reveals.

Brand 142

Brand Branding Marketing SEO 142

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR Talkwalker tapped the research firm YouGov to field a global survey of 3,700 marketing communications (marcom) professionals.

Media Relations 98

Media Relations Report Industry SEO 98

Sword and the Script

MARCH 6, 2018

As such, the annual PRWeek salary survey provides good benchmarks. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Caveats to the PRWeek Data.

Survey 113

Survey Agency Report Corporate 113

Onclusive

SEPTEMBER 7, 2021

Blogs In our experience, a brand’s blog can become an excellent website traffic and conversion driver as a result of improved SEO. However, newswire distribution is as important to your plan as ever, because it supports SEO and continues to result in significant website activity.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Positive press drives SEO. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them. Here’s why.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

FEBRUARY 20, 2024

That’s according to a report by Muck Rack based on 193 survey responses from marketing and PR professionals late last year. PR agencies Additional findings from the survey I found interesting are: Generative AI. The survey asked respondents who they thought were the most influential people in persuading consumers to take action.

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. This is an encouraging sign from this report, which is a slice of the annual global survey co-produced by the Content Marketing Institute and MarketingProfs. Talk to Us !

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

SEPTEMBER 17, 2020

A survey of 450 marketers found “leaders” – those who say they have “outperformed their competition in the last two years” – generally devote more of their marketing budget to long-term goals. B2B marketing effectiveness The survey asked B2B marketing “leaders” what characteristics they thought contributed to their overall effectiveness.

B2B 146

B2B Marketing Survey Creativity 146

Communications Conversations

OCTOBER 28, 2022

According to Andy Crestodina’s annual blogger survey, 42% of individual bloggers have created original research in the last 12 months. Andy’s blogger survey is a perfect example of what this looks like in action. They do a fantastic job of publishing that survey data each year and leveraging it for MONTHS afterward.

Blogging 109

Blogging Corporate Survey Interviews 109

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” According to the survey, the average blog post is 1,269 words. Multiple surveys and data studies support this conclusion.

B2B 147

B2B Study Blogging Marketing 147

ImPRessions - Crenshaw Communications

JULY 7, 2021

We recognized that the launch alone was not going to make much of a splash, so we created a survey around retailers and their fear of being outpriced by Amazon. Through tools like SEO and lead-gen tactics, PR pros can help move the needle by making sure company messaging is aligned to increase visibility.

Agency 353

Agency Interviews Pitching Retail 353

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. In the survey, public relations was considered the most important communications discipline to business success.

Agency 223

Agency Survey SEO Social Media 223

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Contently - Strategy

OCTOBER 20, 2021

SEO for Content Course. In this free, 8-week email course, we teach you how to do SEO right. We surveyed 1,072 Americans to find out what kinds of content they want for brands. We surveyed the top content marketers to understand their biggest goals, challenges, and missed opportunities. What Consumers Want From Marketers.

Resources 121

Resources Content Marketing Healthcare Marketing 121

5W PR

DECEMBER 26, 2019

SEO RANKING. In appreciation of the impact SEO ranking can deliver, closer attention will be paid to Google’s My Business Listing by many of the survey respondents. In their own survey of U.S. Survey responders to Databox agreed that chat marketing is the future and marketers need to be prepared sooner than later for it.

Marketing 113

Marketing Instagram Media SEO 113

Buzzstream

JANUARY 25, 2021

For instance, a link on another website could improve your SEO, or where you pop up on a search engine. While it does get even more complicated (most SEO specialists agree that link building is one of the hardest parts of their job), the difficulty can be a major advantage: If you can master it, you’ll be way ahead of the competition.

Small Business 127

Small Business SEO Survey Study 127

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. The post 5 Slighlty Contrarian Views on a CMO Council Content Survey appeared first on Sword and the Script. by Frank Strong. For benchmarking, I find the TopRank content marketing maturity model useful.

Survey 60

Survey Content Marketing Report Corporate 60

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Note: Sorry, Press Releases Do Not Help Your SEO Anymore.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

APRIL 11, 2020

Marketing is still investing in paid search Most marketers say the Coronavirus has caused them to shift spending, according to a survey of 203 marketers by Advertiser Perceptions. The survey was conducted in mid-March and was reviewed by the data site MarketingCharts. Try our services.

Study 92

Study Marketing Survey SEO 92

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

Landis PR

JULY 26, 2021

The more advanced reputation management tools help you positively present your brand, manage SEO and engage your audiences, including marketing/sales, review management and customer care. SEMRush is a powerful SEO tool and continuously adds more functionality to help you manage your website and SEM.

Reputation 111

Reputation Tools SEO Customer Service 111

Sword and the Script

DECEMBER 29, 2020

2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? Sorry, Press Releases Do Not Help Your SEO Anymore. The links included in press releases sent out over a wire service have no SEO value anymore. The links included in press releases sent out over a wire service have no SEO value anymore.

SEO 100

SEO Software Resources Newspapers 100

Shift Communications

JULY 26, 2022

But we’re planning for a change in the narrative. While the labor shortage is still having an impact (and we’re still telling those stories), just this week, one of Wall Street’s biggest harbingers of a downturn, the yield curve, is sending signals — “stronger than it has been since late 2000” — of an economic decline.

Brand 78

Brand Branding SEO Employee 78

Buzzstream

MARCH 31, 2020

It was the classic process with SEOs – we find a technique that works very well to help us meet our objectives, we then scale it to hell and reap the rewards. . Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results.

SEO 124

SEO Google Hotels Strategy 124

Agility PR Solutions

DECEMBER 9, 2018

Sixty-four percent of marketers who participated in a recent survey from SEO technology firm Moz about local search trends, strategies and tactics said that local search results on Google act as their business’s “homepage”—but one-third of them find local rankings too complex to understand or control.

Local 86

Local Google Marketing SEO 86

Sword and the Script

APRIL 18, 2020

The survey found: “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).” Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.”

Trade Shows 119

Trade Shows Content Marketing Conference Marketing 119

Sword and the Script

NOVEMBER 23, 2019

The survey also broke average budgets out by size, with large businesses, with 1000 or more employees investing $405,000; medium-sized businesses with 100-999 employees investing $213,000; and small businesses with 1-99 employees investing: $81,500. The survey isolates answers from bloggers who report “strong results.”

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. Budget cuts for organic and paid SEO, and social listening Brands have decreased their spending quite significantly in Search Engine Optimisation (SEO), which decreased by 10%.

Digital PR 78

Digital PR Report Communications Crisis Management 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Agility PR Solutions

NOVEMBER 20, 2018

Companies rely on social media the most to market their mobile app, according to a new survey from business news and how-to website The Manifest. More than one-third of companies (34 percent) prioritize social media marketing over app store optimization (ASO), SEO, and content marketing to attract customers to their mobile app.

Social Media 77

Social Media Mobile Marketing Media 77

Bianchi Biz Blog

NOVEMBER 9, 2020

Survey after survey shows that today’s journalists are being asked to do more than ever, in terms of covering broader beats and filing more stories across more traditional and digital platforms, doing more social media promotion and amplification of those stories, and creating more blog posts, videos and webinars, amidst shrinking newsroom staffs.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

AUGUST 30, 2022

This is because, as the JOTW communications survey has shown previously, PR has a lukewarm view of sponsored content. SEO vendor Semrush Holdings (NYSE: SEMR ) tech startup Prowly announced second quarter earnings. JOTW Communications Survey. Survey Says: Strategic Communications Has Changed (SpinSucks). Listen and hear.

Publicity 85

Publicity Survey Enterprise Pitching 85

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Link building, Guest posting, Technical SEO, etc). Content, SEO, PPC, etc).

Software 151

Software How To SEO System 151

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. DemandGen Report – 2016 Content Preferences Survey ). It gets better results and improves customer experience.

Strategy 149

Strategy SEO B2C Engineering 149

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 103

Survey Marketing B2B Content Marketing 103

Agility PR Solutions

JULY 31, 2018

Eighty-seven percent of B2B audiences find business content online through search engines, according to a new survey from B2B research, ratings, and reviews firm Clutch. These findings illustrate the value of SEO services, especially content marketing, for […].

Content Marketing 68

Content Marketing B2B Marketing SEO 68