Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Marketing can piggyback off that media coverage to make more strategic media buys while crafting related owned media assets (like ebooks or case studies).

Marketing 68

Marketing SEO Guidelines eBook 68

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Utilize the latest storytelling tools, such as interactive photos and videos.

Mobile 152

Mobile SEO Web Training 152

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. It’s pure storytelling. Make case studies more visual. 77% of B2B buyers in the evaluation stage say that case studies are the most influential content they see from companies.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Advertising is a distant third.

Survey 98

Survey Industry Leadership Study 98

Ishmael's Corner

AUGUST 26, 2014

Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start). So when it comes to optimizing a website for search (SEO), it’s logical to turn to Google, not just scrutinizing what the company says, but also what it actually does. Trying to figure out the mechanics of parody? Here’s what I mean.

Blogging 121

Blogging Analysis SEO Enterprise 121

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. PR and SEO are joined. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears.

Industry 60

Industry Storytelling Journalism Corporate 60

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2016

They study the media. It’s also about examining how major stories are crafted in top media outlets, deconstructing key examples of storytelling, and analyzing the communications strategy behind media coverage and the professionals who respond to it. What PR People Do To Achieve Excellence. They’re always learning.

SEO 159

SEO Analysis Storytelling Training 159

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. How can we encourage potential students to study PR and comms? You do need the storytelling, relationship building, creative and analytical skills. It’s a brutal level of abstraction.

Google 119

Google Data Government Social Media 119

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Track cited studies and notable advanced content that is linked to. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Marketwired

FEBRUARY 26, 2016

Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. You can also join conversations or gain access to the top industry articles that provide ideas for future content and SEO link-back opportunities.

Trends 105

Trends How To SEO Google 105

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. A separate Edelman study found that number at 57 percent, across age groups.) But a lot of them stuck it out. The brand purpose craze.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Prohibition

DECEMBER 13, 2022

Studies & Analysis. Studies and data, show your industry expertise and help to grow your reputation – which will position you as a thought leader. The importance of storytelling in PR. The earned coverage from outlets such as Business Insider and Fox News. What Is Digital PR and How Does It Benefit My Brand?

Digital PR 62

Digital PR Analysis B2C Examples 62

Rock the Status Quo

JUNE 30, 2015

The growing interest in storytelling requires skilled writing abilities, too, adding a layer of polish and sophistication to the copy you churn out. You can’t improve your writing skills by reading or studying – all the tips don’t help unless you actually apply them. If you don’t care about SEO, skip this part.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Sword and the Script

MARCH 3, 2020

b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. And what are we actually talking about when we use the word ‘storytelling?’”. A range of views that includes three PR tech vendors. Are we throwing this term around too loosely? f) Measuring Kevin Akeroyd’s legacy at Cision via PRWeek and Sean Czarnecki.

Pitching 78

Pitching Instagram Survey Data 78

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. MozCon is geared for SEOs (i.e. practitioners of SEO), agencies, content marketers, marketers of all stripes and marketing executives.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. “We are going to see more journalists build their own paid content channels – with or without backing from media outlets. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

JUNE 4, 2019

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 b) Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap via Onclusive.

Software 106

Software Reddit Marketing Survey 106

Konnect Agency

JUNE 8, 2022

Studies have shown that visitors will judge your website within 50 milliseconds of clicking its URL. Konnect’s website refresh focused on storytelling through simplicity. If you’re going to refresh your website with modern design principles, you better have an SEO strategy in place to ensure you’ll be found by the right customers.

Brand 52

Brand Branding Mobile Analysis 52

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. For agencies, the key components of successful content marketing are storytelling and community-building.

Content Marketing 45

Content Marketing Trends Report B2C 45

prTini

OCTOBER 3, 2014

How Skype Uses Storytelling to Be the Most Human of Tech Companies. Three SEO Tips PR Pros Should Know. ICYMI, this week’s issue of A fresh AP [PR] OACH shared how Ajax used clever content marketing to help users tidy up their social feeds (and includes a bonus content marketing case study!). . Cheers and happy reading! .

Skype 45

Skype Case Study Education SEO 45

Prohibition

FEBRUARY 10, 2020

Embrace the power of storytelling in your video content. Incorporating your brands key narratives is essential for effective video marketing and a great way to do this is through the successful model of storytelling. Ensure you optimise all videos for SEO. In the simplest terms – keep it clear, engaging and to the point.

Video 62

Video YouTube Social Media Storytelling 62

Prohibition

DECEMBER 19, 2019

What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component. Storytelling is what makes us human, as they make the message relatable. According to the same Verizon study, consumers want to find tips on videos (55%), food (53%) and news (52%).

Video 48

Video Trends Storytelling YouTube 48

5W PR

NOVEMBER 23, 2021

According to one study by Nielsen, marketing on your Instagram account with an influencer can generate ROI that’s 11 times greater than anything produced by a traditional campaign. Influencer Marketing is SEO Friendly. Invest in good visual storytelling techniques and quality production. Instagram vs. Snapchat.

Instagram 158

Instagram Publicity How To Social Media 158

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Case Studies. Blogging is no longer an experimental trend that might be a waste of time. Whitepapers.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Simple SEO Tool Hacks for Digital Marketers ”. The Buffer Guide to Video Metrics ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Waxing UnLyrical

APRIL 12, 2018

It’s the perfect case study of how the PESO model works to build authority, increase credibility and drive real business results. They rely on excellent writing and storytelling; and. Yet today, we see SEO specialists doing earned media to earn valuable links from higher domain authority sites. I’ll wait.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or, publish a formal case study and use the asset in both marketing and sales efforts.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. The SEO Pro. Whitman School of Management at Syracuse University.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. The SEO Pro. Whitman School of Management at Syracuse University.

Marketing 40

Marketing Mobile Engineering Technology 40

Contently - Strategy

MARCH 18, 2024

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. Visual storytelling is worth a thousand words: Use it to simplify complex information. Feeling inspired by these content marketing case studies?

Case Study 52

Case Study Financial Content Marketing Study 52

Waxing UnLyrical

MARCH 23, 2016

So far, the topics we’ve covered include content marketing, digital marketing, marketing challenges for startups, analytics, storytelling, community management, the gap between PR and media, IMC, marketing trends for 2016, customer experience through analytics, the ethical side of social, and the future of video in India.

Meeting 40

Meeting Communications Marketing Community 40

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. Nothing beats WUL when it comes to SEO!

Brand 40

Brand Branding Video Community 40

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. “Content marketing will revolve more around individuals and storytelling components. How can they do that?

Marketing 105

Marketing Content Marketing Advertising Advertising 105