Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. And every time, the resulting goodwill manifests as good PR. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Host a podcast or YouTube series featuring interviews with industry experts. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. You can use the following three key tactics in your PR and comms strategies to increase brand awareness: 1.Consistent

Brand 195

Brand Branding How To Reputation 195

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. If we missed you, let us know.

Resources 53

Resources Marketing SEO Engineering 53

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Most PR pros report to the CMO….

Survey 176

Survey Marketing B2B Study 176

Waxing UnLyrical

SEPTEMBER 30, 2010

Id definitely recommend watching a few of the other vloggers vids. I think blogs and podcasts also help with personal branding and getting your thoughts out there, but the great thing about vlogging is that it provides a space for those who are stronger in visual+auditory-learning and thinking. Shall We Tweet? Read All About It!

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

SEPTEMBER 24, 2021

Several years ago, I made a sea change in my career, when I transitioned from being a working actress and director into PR and marketing. We experience the impact of data on our lives every day. For me, it was a lot (we used R, SQL, and Python) because I hadn’t programmed since I was in middle school. My HBAP experience.

Analytics 98

Analytics Data Course Resources 98

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. I think it suggests a general lack of R&D among the traditional technology providers in PR. Propel has raised $1.2

Software 121

Software Technology Advertising Advertising 121

Buzzstream

FEBRUARY 9, 2024

In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building.

Google 71

Google Infographics Pitching Resources 71

ZudePR

MARCH 22, 2018

In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. I knew I had to research the life out of self-publishing to see whether it was possible for me, David Sawyer , a PR man from Glasgow with a young family and a full-time career.

Writing 83

Writing Google Blogging Exercises 83

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. What Does PR Stand For?

Publicity 70

Publicity Small Business Advertising Advertising 70

Sword and the Script

FEBRUARY 3, 2018

One of the risks in marketing is the tendency we all have to get caught in a habit. We all develop a certain way of doing things, and we convince ourselves this is the only way to do it, even when circumstances change. As the conversations around the marketing table often begin with, “At my last company we…”.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. It’s clear that thinking outside the box in PR is a requirement for today’s PR professionals who want to stay competitive. Our spring blog series will dive into this topic.

Creativity 100

Creativity Pitching Writing Conference 100

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Resources Library - Amp up your web devotion to content marketing. Here’s an example of how HubSpot maintains a library of its marketing resources.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. It’s how we ended up catching up for a coffee in Newcastle this week. He’s a journalist turned PR practitioner who has worked all over world.

Tools 69

Tools Insurance Insurance Handbook 69

PR Conversations

APRIL 21, 2016

What qualities do you most dislike in a PR practitioner? One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications.

Employee 40

Employee Internal International Corporate 40