ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Many reporters are under pressure to build their own brands and they’re particularly active on Twitter.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9

Media 108

Media SEO Analytics Analysis 108

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web.

Mobile 152

Mobile SEO Web Training 152

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Image Source: [link]. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

The Proactive Report

MAY 27, 2018

The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. Read the full report.

Industry 113

Industry Measurement SEO Corporate 113

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. a reputation platform,” according to reporting by Ray Shultz for Media Post. Onclusive acquired the European “social listening and intelligence platform Digimind for an undisclosed fee,” according to reporting. I do have a sense of humor.

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. Conversely, inconsistent bloggers are the least likely to report ‘strong results’.”

B2B 151

B2B Study Blogging Marketing 151

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. The average reported annual budget, reported across all respondents, came in at $185,000.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Landis PR

MAY 1, 2023

Thousands of apps, tools, and websites have utilized ChatGPT’s technology for specific use cases and industries. While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome.

Tools 52

Tools Marketing Writing Resources 52

The Proactive Report

MAY 27, 2018

The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. Read the full report.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. Read the full report.

Industry 100

Industry Measurement SEO Corporate 100

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Crunchbase reports Critical Mention has raised $9.3 Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues.

Software 86

Software Pitching Internal International 86

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 151

Company Tools Technology Software 151

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. For Social Media, we like…. For Tech , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

DECEMBER 12, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. Reporters use these clear directions to weed out the people who aren’t paying close attention. In addition to hitting all the items on the reporter’s checklist, you’ll also want to be concise and get to the point quickly.

How To 279

How To Media Pitching Creativity 279

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( DivvyHQ Content Challenges Report). LinkedIn B2B content Report ). LinkedIn B2B content Report ). 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

NOVEMBER 10, 2016

Not at all – while technology has disrupted PR in many ways it has also made it more accessible to the small business owner with a tiny budget. You need to learn how to write your press releases so that Google will index and rank them. Is it only for the big brands with a large PR budget? There are several to choose from.

Engineering 160

Engineering Google Banking Small Business 160

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. AI input optimization could evolve into a marketing specialization in the same way SEO did. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.”

Software 78

Software Company Pitching Training 78

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 98

How To Newspapers Analytics SEO 98

Critical Mention

APRIL 2, 2019

WooRank conducts an SEO audit and gives you comprehensive results. You can also compare your SEO to your competition by adding up to three competitors and comparing results like their keyword usage, technical website optimization, and more! But without competitor analysis tools you simply can’t achieve this. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Much more attention on social media and SEO.

Communications 124

Communications Crisis Internal International 124

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. SEO goes mobile. Marketing’s funnel is changing.

Trends 108

Trends Marketing Mobile YouTube 108

Shift Communications

JANUARY 30, 2017

Suppose we take our pitch about SEO, about how trust and linking have a relationship. We’d look at our media lists and examine not just what the reporter, journalist, or publication is about, but what their audience is about as well. Should this pitch about SEO land on my desk? Would she be interested in our pitch about SEO?

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. No reporter or blogger wants to wade through all the content that’s been mashed together to find “the news.”

Company 101

Company Survey Pitching Report 101

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. When it comes to technology, less is often more, and broader trends, insights, or predictions for the future are usually more compelling than technical explanations.

B2B 147

B2B Leadership Customer Service eBook 147

Critical Mention

NOVEMBER 26, 2018

The proof is in the pudding: MuseFind , an influencer marketing platform, reported that 92% of customers trust recommendations from strangers (i.e., They improve your SEO rankings. This can result in generating high-quality backlinks to your website, which improves your SEO. Backlinks are a crucial component of any SEO strategy.

Marketing 80

Marketing SEO Advertising Advertising 80

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Like every reporter, I’m a sincerely curious person. Reporter for Automotive News.

Meeting 82

Meeting Automotive Media Transportation 82

Burrelles Fresh Ideas

JULY 17, 2023

In addition, Zippia reports that the average American is exposed to 4,000-10,000 ads per day for each person – nearly double what the average person saw in 2007. Like many communicators, journalists are adapting to new technology and formats. If you’re not an SEO expert, you might try an online headline analyzer like one of these.

Pitching 54

Pitching Media Media Relations Writing 54

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. If I’m not reporting I’m flying.

Meeting 93

Meeting Media Journalism Education 93

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. The ultimate A-Z of PR reporting It’s the season for reviewing the year’s PR activity and setting next year’s KPIs so metrics and models are hot topics. Before you do anything review evaluation expert Steph Bridgman’s A-Z of reporting.

Tools 136

Tools Publicity Measurement SEO 136

Critical Mention

DECEMBER 10, 2021

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Email clips directly from the Earned Media Suite and add them to reports. Priscilla Osorio. SCHEDULE A DEMO.

Radio 116

Radio Instagram Analytics Mobile 116

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

Stephen Waddington

JANUARY 27, 2019

Community based learning and the application of technology in learning were strong themes. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. I spent Friday morning at the BETT Show in London with a colleague from Metia. It’s intended as a practical handbook.

Handbook 60

Handbook Instagram Government Community 60

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. 43% of respondents reported that there is a lack of talent in PR.

Government 103

Government Education Print Ethics 103

Sword and the Script

MARCH 17, 2015

Every now and again, a reporter would take Vocus to task for selling contact information. The database was merely tool and any technology can be misused. I’d attempt to have a real conversation with the reporter – sometimes it worked out fine – other times it did not. Ever heard a reporter drop the f-bomb?

Pitching 60

Pitching SEO Media Relations Report 60