Market Priming: Setting Conditions for a Product Launch
Sword and the Script
AUGUST 4, 2015
In my experience, and with a few exceptions, launches always seem to be a chaotic mad-dash to the finish line. In enterprise software (particularly in start-up environment) a launch usually hinges on a product that’s stable in a production environment and ready for customer use. One condition. The paradigm shift.
Let's personalize your content