Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. Contact us to discuss your specific needs.

Strategy 97

Strategy Ethics Social Media Data 97

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine , and I also occasionally contribute to FleetOwner magazine.

Meeting 99

Meeting Media Training Automotive 99

Burrelles Fresh Ideas

JANUARY 9, 2024

Doing more with less seems to be a never-ending trend in the public relations profession. Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. And this year was no exception.

Pitching 96

Pitching Print Measurement Report 96

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric!

Media Training 282

Media Training Training Media Interviews 282

Cision

JULY 19, 2017

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. Determine what publications they read, and what makes them tick. Do they prefer online media or print? Are they reading mostly blogs, or do they get their info via social media? Write a standout pitch.

Pitching 235

Pitching Print Creativity Blogging 235

Critical Mention

APRIL 28, 2020

The 2020 NFL Draft may not have been conducted in its traditional form but that didn’t prevent publications, TV stations, radio hosts and fans from sharing their thoughts about their favorite picks. 2020 NFL Draft: Online News + Print Results. Share Tweet Share. 2020 NFL Draft: TV Results. SCHEDULE A DEMO. Priscilla Osorio.

Radio 78

Radio Print Sports Media 78

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. As I write this post, there are 450+ likes, 50 retweets and 250 comments (screenshot nearby). You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. 2) Make it really easy to complain another way.

Advertising 60

Advertising Advertising Social Media Twitter 60

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 10) “Write and create content for internal and external audiences about my company.”.

Employee 150

Employee Print Writing Survey 150

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution.

Comparison 120

Comparison Television Print Social Media 120

Cision

JUNE 2, 2017

Suki Mulberg Altamirano is the Founder and CEO of Lexington Public Relations , where she brings more than a decade of experience in public relations and marketing. Her background ranges from executing consumer and press launch events to media trips and appearances with celebrity spokespeople. I also love writing.

Travel 243

Travel Agency Social Media Print 243

Mora Communications

MAY 7, 2015

The internet has changed public relations, just as it’s changed just about every other industry, but what has not changed is what journalists are looking for. A traditional public relations campaign includes the legacy media, but it also includes online publications and bloggers. Do they overlap? Are they both important?

Social Media 49

Social Media Newspapers Media Pitching 49

Shift Communications

MARCH 15, 2022

Regardless, it’s evident that acquiring the game was a smart move for the publication, in terms of daily traffic, engagement and time spent on page. What does this have to do with your earned media strategy? They’re investing in audio (ex: podcasts) and video (especially short form) to help fill in their content model.

Strategy 103

Strategy Media Journalism Banking 103

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. The truth comes down to misinformation.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek.

Meeting 79

Meeting Automotive Media Newspapers 79

Contently - Strategy

NOVEMBER 3, 2021

Do I need to parse the fine print of a scientific study every time I cite a statistic? Fact-checking becomes even more important when you’re writing about sensitive topics. You may be responsible for the process, or the publication may have in-house fact-checkers who handle it. But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

PR Insiders

APRIL 13, 2021

I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. Public relations firms differ in a thousand ways, it seems. Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis.

Radio 78

Radio How To Public Affairs Print 78

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

SEPTEMBER 13, 2017

Editorial Guidelines: Establish writing standards to ensure consistency across content. Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites. Social media profiles and content. Printed and digital materials: sales collateral.

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

Survey 98

Survey Industry Leadership Study 98

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write or pitch media in the mornings, so I am only available beginning at noon daily. Financial markets open trading at 6:30 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Cision

SEPTEMBER 29, 2016

Even my public-facing Facebook page has that info. Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. Freelancers pride themselves on following good stories, but all of us have certain stuff about which we like to write.

Pitching 0

Pitching Journalism Writing Print 0

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. He authors the newsletter Free Publicity , jam-packed with current PR and publicity trends.

Twitter 77

Twitter Radio Social Media Print 77

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Plan a traditional and digital media outreach.

Pitching 185

Pitching Survey Video Examples 185

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. Always create press releases in the form of an authentic news story rather than writing it like an ad. The media is saturated with press releases, so it can be difficult to get yours noticed.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 156

Media Relations Media Print Software 156

PRSay

MAY 8, 2018

Karlie is senior director of public relations for FOCUS Brands. Karlie: My degree is in public relations from the University of Florida (UF). In one class, we were asked to write a release based on a police report. For me, health care public relations was about putting the hospital or client in a positive light.

Leadership 159

Leadership Conference Local Internal 159

Ethical Voices

JANUARY 30, 2023

Joining me on this week’s episode is Scott Brooks , a public relations specialist for the TVA. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I did what I think every public relations professional has the obligation to do.

Ethics 90

Ethics Journalism Radio Television 90

Cision

MARCH 16, 2016

Public relations is a tough job. You have to fight to get journalists and influencers to care about your story, and it takes energy and effort to nurture those media relationships. So where do you begin in engaging influencers who could write about your brand or quote you in an article? Become Their Biggest Fan.

How To 120

How To Energy Print Pitching 120

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 126

Communications Crisis Internal International 126

Stephen Waddington

FEBRUARY 12, 2021

An area in which we excel as specialists is being able to target a wide range of media with our stories. Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications.

Crisis Management 88

Crisis Management Print Ethics Local 88

Cision

OCTOBER 26, 2015

These give a 360-degree view of each contact, including contacts’ engagement history, premium pitching profiles and links to social media profiles. With the new Influencer Streams, you can monitor and engage influencers in real time, find out what contacts are writing about right now and see who they’re interacting with on social.

Print 120

Print Software Mobile Writing 120

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. Eventually, subscriptions were open to the public. The writing is brilliant.

Communications 105

Communications Community Crisis Film 105

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. How have you adjusted to the rise of social media in PR in recent years?

Journalism 78

Journalism Social Media Radio Fashion 78

PR Fuel

NOVEMBER 20, 2020

Public relations is a continuously growing industry with over 230,000 people working as public relations specialists. Whether or not you choose to advertise on TV or on the radio, it’s always a good idea to think about print and digital advertising. We’re here to take care of your PR writing for you.

Radio 62

Radio Print Writing Consumer 62