Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to Create an Effective Monitoring Strategy.

How To 149

How To Social Media B2C Television 149

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Presspage

JANUARY 23, 2018

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. Press release! In 2006, Foremski published one of his most unforgettable blogs titled Die!

Newspapers 92

Newspapers Financial Print Technology 92

B2B PR Sense

JANUARY 5, 2018

While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Or you may decide that media relations is precisely what you need.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 148

Employee Print Writing Survey 148

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. What constitutes a successful media strategy? It’s all storytelling.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. I always follow up on my stories even after they have been printed – a little more care goes a long way. My favorite social media platform is….

Newspapers 120

Newspapers Pitching Interviews Writing 120

Stern + Associates

MARCH 30, 2017

The media is responding to the current digital climate. We’re no longer consuming news from a print newspaper delivered to our door in the morning. The post Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You appeared first on Stern Strategy Group. Most of us also aren’t.

Newspapers 48

Newspapers Print Media Groups 48

Beyond PR

MARCH 22, 2018

What is Media Monitoring? Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. So, what does a modern media monitoring program look like?

Media 75

Media Radio Newspapers Print 75

Cision

MAY 3, 2016

In this interview, Karen shares how thinking like a journalist will help your media relations strategy, why following up on pitches is so important and what to do before jumping into a career in public relations. What are some key components of a successful media relations strategy? The two are companions.

Pitching 0

Pitching Training Media Relations Newspapers 0

Solo PR Pro

JULY 5, 2022

I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I think it helps me see patterns in the media overall, which is useful to me since most of my work is in media relations. Anne Isenhower, Anne Isenhower Communications. Michelle Kane, VoiceMatters, LLC.

Meeting 98

Meeting Writing Pitching Case Study 98

Solo PR Pro

NOVEMBER 15, 2016

The blog is dead, long live social media! Out with social media, in with mobile! The “chicken little” proclamations about our role and the strategies we must use (or not use) are both exhausting and distracting. The advent of the newspaper in the 17th century has had a long lasting impact on our culture.

Communications 40

Communications Newspapers Television Radio 40

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Prohibition

FEBRUARY 25, 2020

With so many brands now tapping in to this trend and creating dedicating strategies just to influencer marketing – it’s no surprise that it’s started to grown up. Social media influencers are growing rapidly . Here’s some reasons why: Influencer marketing regulations must be followed .

Marketing 62

Marketing Advertising Advertising B2C 62

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners.

Government 103

Government Education Print Ethics 103

Maxim Behar

JANUARY 11, 2024

There is competition, there is free relations, there is media, there is social media, my favorite topic. At the scale of the business, he has it is more of a PR strategy he takes on to show that he's part of that business. We can't say we're not going on social media because someone might lie.

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

JUNE 10, 2015

Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. If you start from that spot, you have a completely different strategy. Think about what an editor or reporter would do. — Beryl Love.

Pitching 120

Pitching Policies Ethics Mobile 120

Beyond PR

JUNE 8, 2016

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

Waxing UnLyrical

MARCH 16, 2016

I was working with a professional group to flesh out strategy and prep for a board meeting in a few weeks. I also listened to one by Dorie Clark and now I follow her via social media sites. Afterward, send a thank you, comment on their blog or write a tweet encouraging others to view their website or social media site.

Conference 40

Conference Meeting Groups Newspapers 40

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries.

Marketing 50

Marketing Wireless Software Journalism 50

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Speak to your community resources, such as historical societies, libraries and newspapers. Leverage relationships.

Corporate 48

Corporate Examples Storytelling Brand 48

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations.

Marketing 92

Marketing Local Crisis Management Internal 92

NewsWhip

APRIL 28, 2021

Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Balancing global strategy & local market needs. The intersection of media relations, social media, & content creation.

Consumer 78

Consumer Measurement Local Data 78

Contently - Strategy

OCTOBER 1, 2018

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. Hurray, me.

Marketing 111

Marketing Google Newspapers Print 111

Maxim Behar

NOVEMBER 15, 2023

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Our guest has had a remarkable career beginning as a newspaper correspondent. I started creating news with the idea of making products and people more popular in the media.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Cision

MARCH 24, 2017

What are the main components of a successful PR strategy? How do analytics drive PR strategy? Years ago, at the first Mashable Connect conference, founder Pete Cashmore talked about how important experiences would be to successful social media campaigns. Today, I think that’s true across all media.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Social Media Statistics from 2020. Traditional media drives social media.

Survey 176

Survey Marketing B2B Study 176

Cision

JUNE 24, 2016

In this recap of the Cision Connects event series, we dig into how The Washington Post, one of the top newspapers in the U.S., is keeping up with the ever-changing media landscape. Social Is Integral. Social media is a useful tool in the newsroom and is integrated into The Washington Post’s newsroom strategy.

Pitching 159

Pitching Social Media Fashion Newspapers 159

Melissa Agnes

JULY 30, 2014

Yesterday we discussed managing crises with visual content , where I mentioned some tips for identifying red visual flags (or their possibility) that could help a crisis go viral, as well as outlined some important strategies to help you incorporate visuals into your crisis communications plan. This was a preventable issue.

Case Study 201

Case Study Viral Crisis Newspapers 201

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents.

B2B 52

B2B Communications Media Newspapers 52

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). This understanding will go a long way in developing a more effective strategy. Twitter chats. I would love to know your thoughts! reading and traveling.

Google 40

Google Trends Community Twitter 40

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Media Relations Brand Strategy Event Marketing' Smirnoff vodka (largest anamorphic painting).

Viral 88

Viral Marketing Guidelines Local 88

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. On the other hand, I’m quite surprised he hasn’t come under heavier scrutiny from media critics. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. Schaefer and market researcher Tom Webster.

Radio 60

Radio Content Marketing Marketing Education 60

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). Another concern I have is the lack of career strategies in PR. First, along with other British-based PR consultancies, it was questioned by the Guardian newspaper about whether it would rule out working with climate change deniers.

Education 87

Education Training Policies Crisis Management 87

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. At the end of the day, strategy trumps tactics for building long term value. What could we have done better?

Storytelling 120

Storytelling Local Video Measurement 120

Cision

AUGUST 3, 2016

Much as marketers and brand managers realized as the Internet gained currency that they couldn’t (or shouldn’t) treat digital and print communications the same, now digital channels have a great many slices (Facebook ≠ Instagram ≠ Twitter, etc). While one could never control what a newspaper might say about you, you knew the newspaper.

System 120

System Newspapers Technology Brand 120