Cision

OCTOBER 22, 2020

Here's how to get started with a custom newsfeed to receive the latest political news from PR Newswire. It can be tough to keep up with all the news surrounding Election Day.

Policies 120

Policies Government How To Blogging 120

Flack's Revenge

FEBRUARY 6, 2018

I had to smile when I read that Facebook’s reducing news content in the newsfeed. And to brands and publishers who get freaked out by every newsfeed tweak: you need to spread your bets and develop other sources of traffic (see Josh Constine’s piece in TechCrunch ). Take a few breaths. Build your own audience.

Facebook 120

Facebook Journalism Local Google 120

Agility PR Solutions

JULY 7, 2019

As users scroll through their endless newsfeeds, they are met with bright images of aspirational travels, adventures and highly-curated realities. Individuals spend an average of 11 hours on some form of media within a given day—with almost an hour being dedicated solely to social networking, as cited by Nielsen in 2018.

Marketing 135

Marketing Travel Technology Media 135

Stephen Waddington

FEBRUARY 16, 2020

The Facebook and Twitter newsfeeds algorithms reward this behaviour. It’s a market in which news value takes second place to headlines written to create a visceral reaction, rather than inform or educate. Polarising opinion drives shares and reactions on social media. There is no room for discussion or nuanced debate. It’s a cesspit.

Media 193

Media Newspapers Government Social Media 193

Flack's Revenge

SEPTEMBER 26, 2019

But it is not easy to rise above the noise in crowded newsfeeds and social streams. They’re an especially tough crowd to reach and impress. Sure, you can try to take your message to the crowds directly, via social media. This is especially true in the realm of blockchain. People are trying their. the game-changer that lives up the hype.

Community 120

Community Technology Tools Social Media 120

Stephen Waddington

JULY 10, 2018

A 25 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. A fix for the newsfeed The key difference between an RSS feed and an algorithm driven newsfeed such as Google+, Facebook, LinkedIn or Twitter, is that you are completely in control of the content that you consume. format=rss.

Web 68

Web Google Mobile Print 68

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Since Facebook changed its algorithm in 2018, the newsfeed has prioritized posts that inspire back-and-forth discussion, which include posts from Facebook Groups. . Target groups with thoughtful content . Facebook Groups are ideas for locating a specific audience and directing commentary on relevant topics to its members.

B2B 344

B2B Facebook LinkedIn Small Business 344

Communications Conversations

JANUARY 30, 2020

4 – The beginning of the end for the newsfeed. As I look ahead to 2020, I saw nine realistic social media trends ahead: 1 – Brands will have to better prepare for the Internet Flash Mob. 2 -More brands will “challenge” followers on TikTok (but then what?). 3 – Community management makes a comeback.

Social Media 139

Social Media Trends Media Internal 139

Stephen Waddington

JANUARY 7, 2021

My network and newsfeeds are full of opportunity. Government support including interruption loans and the furlough scheme have helped, however the impact on employment has been signification. January is always a time for hiring in the creative industries but there’s a renewed energy this week.

Agency 171

Agency Energy Travel Government 171

Mindful Marketing

NOVEMBER 18, 2023

These strategies are critical, yet such collective actions are often a function of individuals’ attitudes, which prompts the question: What's a personal approach for ethical use of AI? government and those of several other nations are taking more active and deliberate approaches to support AI development.

Brand 99

Brand Branding Ethics Tools 99

PRSay

AUGUST 30, 2023

Even before its release, “Barbie” began taking over our newsfeeds with reports about clever marketing strategies and partnerships to promote the blockbuster movie. Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app.

Brand 129

Brand Branding Film Insurance 129

Axia PR

APRIL 3, 2020

Some platforms encourage you to post your content in multiple places within the same platform (for instance, Facebook newsfeed and Facebook stories). You can even post to multiple social networks at once. Just because you can post one update to multiple places at once, should you? No, and here’s why.

Social Media 62

Social Media Facebook Tools Blogging 62

Stephen Waddington

JANUARY 23, 2019

This enables you to target who is served your content in their newsfeed. Facebook calls promoted content, boosted content, reflecting the fact that by paying to short cut the newsfeed you’re boosting the reach of content. Here content shows up in a user’s newsfeed leading to higher levels of engagement than text and image ads.

Google 91

Google LinkedIn Facebook Twitter 91

Prohibition

AUGUST 25, 2021

Facebook – in-stream and newsfeed. Due to the fact it is always updating, Facebook newsfeed is also an effective way to use video on the platform to promote a product or service – all you need is movement and sound to capture your target audience and tell your brands story. Facebook users are known to love video, with 1.25

Video 105

Video YouTube Instagram LinkedIn 105

Communications Conversations

NOVEMBER 9, 2017

First, I read this MarketingLand story on Facebook Stories and how more brands may start experimenting with these “stories” as a way to recoup lost organic engagement in the newsfeed. With video getting more placement in the Facebook newsfeed (especially LIVE video), you’re starting to see more of this show up.

Social Media 83

Social Media Media LinkedIn Instagram 83

Prohibition

OCTOBER 5, 2023

Not to worry, this is not a blanket ban on press– news will still be available on the website from the Facebook Newsfeed, and news outlets and publications can still share their content on the site. X insists tweets are now posts X has updated its terms of service to remove any mention of twitter or tweets.

Instagram 62

Instagram Social Media Facebook Media 62

Communications Conversations

JUNE 27, 2016

The employee comm newsfeed may become a reality sooner than we think. What if Microsoft figures out a way to rope in the newsfeeds of employees into a singular newsfeed for all employees across the organization–essentially parsing out just what employees of X organization are sharing, with employee communication messages mixed in.

LinkedIn 84

LinkedIn Corporate Communications Employee 84

Axia PR

SEPTEMBER 25, 2018

In an era of “fake news,” this approach ensures that information is accurate, unbiased, and fair when compared to one-sided narratives that clog newsfeeds. Did you know that seasoned professional journalists use three independent sources when researching, interviewing, and compiling information for a typical news article?

Viral 63

Viral Interviews Company Media 63

Cision

JUNE 23, 2017

A final thought is that, thanks to the SEC’s newest guidelines regarding GAAP and non-GAAP reporting, the research team at Zacks will have an easier time getting your results into Wordsmith, into the AP newsfeed and quickly and transparently out to shareholders.

Writing 137

Writing Guidelines Sports Data 137

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2016

If you’ve just been too disgusted to read your newsfeed or any election coverage of late, you’re not alone. Nothing feels better during divisive times than messages that show we are all in this together. We are fond of this Snapchat pantsuit filter ourselves. Take a break.

Policies 204

Policies Software B2B Report 204

Stephen Waddington

AUGUST 13, 2018

People can seek out your expertise via the platform’s search functions or newsfeed. Content is shared with your network and the newsfeed. It's a professional social media network of more than 500 million people each showcasing their experience and skills, and sharing content and information related to their professions expertise.

LinkedIn 115

LinkedIn How To Privacy Google 115

Prohibition

JUNE 23, 2023

Meta Lattice now allows all data , from across Meta’s placements (Reels, newsfeeds, stories etc) to be viewed holistically, whereas previously it could only look at this data one placement at a time. Meta Lattice has just launched and this will improve Meta’s targeting AI even more.

Advertising 71

Advertising Advertising Social Media Media 71

Deirdre Breakenridge

APRIL 5, 2019

Or, maybe they are the political leaders in your newsfeeds on social media. They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes.

Infographics 266

Infographics Communications Leadership Social Media 266

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

As images of the flag-waving mob filled our newsfeeds, business groups mounted a strong response. After years of staying out of most political and cultural controversies, many corporations spoke out during the Trump administration, especially following the murder of George Floyd. Now, the stakes are higher.

Corporate 338

Corporate Policies Groups Public Affairs 338

Prohibition

DECEMBER 22, 2017

That means in these cases the main newsfeed will be made up of content from just from your friends. Therefore, for posts from brands to appear in a traditional newsfeed, you have to pay for it – in effect, organic reach is over.

Facebook 48

Facebook Brand Branding Community 48

Prohibition

DECEMBER 22, 2017

That means in these cases the main newsfeed will be made up of content from just from your friends. Therefore, for posts from brands to appear in a traditional newsfeed, you have to pay for it – in effect, organic reach is over.

Facebook 48

Facebook Brand Branding Community 48

Stephen Waddington

JANUARY 17, 2019

They implemented newsfeed algorithms so that content posted by a brand was only served to a small percentage of its community. Paid promotion shortcuts the newsfeed algorithm. It enables brands to ensure that content posted in a community or group is served in the newsfeed to followers. That’s just not good practice.

Media 103

Media How To Advertising Advertising 103

Flack's Revenge

MARCH 8, 2018

And Facebook’s newsfeed algorithm counts engagement as an increasingly important signal. Granted, social media engagement is just one metric, but it seems to be an important one. After all, many get our news through the networks these days.

Data 159

Data Media Software Viral 159

Shift Communications

MAY 4, 2017

CEO Mark Zuckerberg mentioned in the earnings call that Facebook continues to tweak its newsfeed algorithm to “reduce the financial motivation to spread hoaxes “; expect to see further throttling of organic reach for overly sensational or patently false content. What else did Facebook reveal?

Facebook 107

Facebook Video Mobile Advertising 107

Flack's Revenge

DECEMBER 7, 2020

Think of Google PageRank, the web indexing algorithm that helped make the company the unrivaled search leader and giant it is today; or Facebook’s newsfeed algorithm, or Amazon’s one-click online shopping and recommendation engine. Examples in more modern day tech are all around us, but might not jump out.

How To 194

How To Wikipedia Engineering Web 194

Flack's Revenge

NOVEMBER 16, 2016

Tim makes an analogy between news algorithms and airplanes “Designing an effective algorithm for search or the newsfeed has more in common with designing an airplane so it flies… than with deciding where that airplane flies.” The ‘truth signal’ is in the metadata, not the data.”.

Ethics 120

Ethics Facebook Google Engineering 120

Communications Conversations

OCTOBER 31, 2022

Obviously there has been much hand-wringing among those who use Twitter the most the last week–media, politicos and everyday people who use it as a newsfeed (Musk is already offering $20 to users to keep the blue check mark ). This week brands will be weighing their options as Musk makes initial layoffs and plans.

Twitter 60

Twitter Brand Branding Airlines 60

Melissa Agnes

SEPTEMBER 18, 2014

The more a link gets clicked on Facebook, the more likely it is to rank higher within users’ newsfeed and be shown to more people. Two new Facebook algorithm changes to bare in mind. 1) Click-bait headlines.

Crisis Communications 265

Crisis Communications Facebook Crisis Communications 265

Deirdre Breakenridge

JULY 18, 2016

The ability to create infographics, posters, reports and templates for free, or with a premium subscription, can really make your tweet stand out in a newsfeed. Full disclaimer: after a year or so of using Piktochart they became one of my consulting clients. Participate in Twitter chats.

Community 150

Community Twitter Infographics Tools 150

Cision

JUNE 27, 2016

The average Internet user already spends two hours just sorting through her newsfeed. To get the most bang for your buck, use the 1-2 combination of social ads and sponsored posts. We’re Always Online.

Media 159

Media Social Media Measurement Brand 159

Stephen Waddington

MAY 9, 2020

The resulting conversation polarises opinion and plays to the newsfeed algorithm. Images of lockdown dodgers have been posted in several local Facebook groups that I follow, both in London and the North East. The mainstream media is also undermining the lockdown. It’s not helpful.

Government 83

Government Healthcare Local Television 83

Stephen Waddington

FEBRUARY 29, 2020

The Daily Mirror and The Sun both ran virus panic stories on their front pages yesterday, Meanwhile content shared via social media is opinion not fact and all sources appear equal in a newsfeed. It is critical that professional communicators are responsible in how they communicate about the virus.

Tools 152

Tools Communications Crisis Travel 152