ImPRessions - Crenshaw Communications

MAY 10, 2021

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

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Local How To Newspapers Pitching 292

PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. Remember, these are for local media and national television. What to Pitch When. Timing is everything with media pitches.

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Pitching Television System Local 130

PR for Anyone

MAY 13, 2020

In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media.

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Publicity Pitching Television Newspapers 246

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Also, think about what month it is beyond National Breast Cancer Awareness Month. Here’s a complete list of October holidays: National Cryptocurrency Month **. National Economic Education Month *. National ADD/ADHD Awareness Month. National Apple Month.

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Pitching Financial Small Business YouTube 130

ImPRessions - Crenshaw Communications

OCTOBER 3, 2022

for three days for the return of our annual company staff retreat. The team socialized and bonded at a Washington Nationals baseball game before diving into two days of professional development. That’s one reason our entire Crenshaw Communications team traveled via plane, trains and automobiles to Washington D.C.

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Travel Training Pitching Course 182

Bianchi Biz Blog

FEBRUARY 29, 2024

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. Finding 2: National and top-tier media have become the hardest outlets in which to secure earned media, followed (closely) by local and then trade.

Report 101

Report Automotive Media Local 101

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

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Pitching System Google Local 130

PR for Anyone

NOVEMBER 3, 2021

In today’s day and age of the internet and access to just about anyone, it’s easy to develop public relations skills and become your own publicist (or have someone on your team do it). By incorporating this type of visibility into your day-to-day plan, it will help you grow your real estate business. Step 2 – Create Great Hooks.

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Real Estate Publicity Television Local 130

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

A national TV segment typically has a large and high-quality reach in real time, it’s searchable for some time thereafter, and it can be amplified on social media. Most earned media specialists want that coveted booking for their client and every PR person is pitching. So how can one break through? The Passover question.

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Print Pitching Television Newspapers 245

PR for Anyone

OCTOBER 12, 2021

Remember that all of this content can be tweaked to create media pitches as well. January – National Organization Month – Content in January can be tips for organizing a home before selling and organizing finances before selling. You can do a tip a day or a tip a week. Bad credit? How can you fix your credit quickly?

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Real Estate How To Local Interviews 130

ImPRessions - Crenshaw Communications

MAY 13, 2021

Both a project and emerging people manager, the SAE performs day-to-day account work while beginning to oversee others’ work. Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Monitor media and seek out speaking opportunities for clients as “thought leaders”.

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B2B Policies Case Study Enterprise 291

PR for Anyone

MARCH 23, 2022

I submitted back-to-school ideas in August; gift guide suggestions in November; Mother’s Day in April. I assumed that you pitch a publication right before it comes out. What I didn’t know is that national magazines plan their publications at least four months out and regional publications plan about two months out.

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How To Pitching YouTube Advertising 130

Cision

AUGUST 15, 2017

Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think?” Many television programs (even national media) have even started using Facebook Live while they are on-air to attract an online audience. With over 2.3

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Pitching Television Media Social Media 319

PR for Anyone

MAY 14, 2020

How do you pitch the media? You write them a pitch they can actually use. This is important for you to know when pitching the media. You want your pitch to reflect this simplicity. Give me 10 minutes a day for 10 days and see yourself in the media! This week I want to talk about how you write a pitch.

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Pitching How To Media Writing 130

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. ” Reactive media pitching should not be the centerpiece of a good PR program; however, it can help capitalize on opportunities that generate tangible results and positive buzz.

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Trends Pitching Agency B2B 293

PR for Anyone

AUGUST 29, 2020

Many people aspire for national television but starting local is the best place to get your feet wet. You wouldn’t want to get your first big break on a national outlet and then bomb the interview. All of the weekly tips can be found on YouTube and will help you learn how to pitch the media. It's about 10 minutes a day.

Local 100

Local Television Radio Interviews 100

PR for Anyone

APRIL 28, 2020

Let's come together as a nation to help each other.” - Christina Daves (02:47-02:51) About ninety percent of the news is about COVID-19. I have been pitching some things with my local media about working from home, since I’ve been doing it for ten years. Go and pitch that to the media. Do your homework.

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Real Estate Media Insurance Insurance 130

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

This Saturday, October 30 is National Publicist Day , when PR professionals are recognized and appreciated for their work. . Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad.

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Internal International Meeting Leadership 310

5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public. After Black Friday, the public will be focusing on Cyber Monday.

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Creativity Pitching Small Business Media 88

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. Journalists are busier than they’ve ever been. PR FOR ANYONE.

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Pitching Television Media Interviews 130

PR for Anyone

SEPTEMBER 8, 2021

Yes, they have super important jobs and get to be on TV or publish articles in big named magazines but at the end of the day, they are just like us. I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. This is their job. They get paid to do a good job.

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Television Pitching Interviews Radio 221

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

Those plans may be for 90 days to six months, complete with realistic KIPs, media expectations, and outcomes. There were days where accounts across the board had major announcements happening, making me feel like I was changing costumes all day depending on what I was doing. Hope your day is filled with lots of PR treats! .

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Creativity Groups Retail Media Training 243

PR for Anyone

SEPTEMBER 24, 2020

Here is one of my top tips for landing national media… pitch the national daytime talkshows. Usually, they go on hiatus from May through August and the week after Labor Day is “premier week.” With COVID it looks like they came back a little later, usually, it's Labor Day, But they've all had their premier weeks.

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Media YouTube Pitching Google 100

ImPRessions - Crenshaw Communications

MARCH 6, 2020

The first Friday of March is National Employee Appreciation Day , when companies thank the everyday heroes who keep their business going. From daily email correspondence with clients to new business pitches, our team members put in the extra effort that helps us stand out as a top PR firm. Image by S K from Pixabay.

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Employee Policies Pitching Groups 156

PR for Anyone

MAY 26, 2022

They want national media exposure: Good Morning America, Today Show, Fox & Friends, CBS This Morning, any of the nightly news shows, CNN, MSNBC, etc because they think size of audience matters. Here’s a short 1:32 second video on pitching the podcast to help you with this. The same is true for trade publications.

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YouTube Pitching Video System 130

PRSay

APRIL 16, 2020

However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter. is not appropriate these days, she added. Travel content that tells readers, “Go here.

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Travel Pitching Airlines Media 208

PRSay

MAY 8, 2020

The COVID-19 pandemic continues to dominate the national conversation every day, proving that it’s not going anywhere and that the world will simply have to adapt. News organizations are laying off more workers every day, which makes an ever-changing media landscape even more difficult to navigate. Photo credit: fgc.

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Skype Media Interviews Advertising 198

PR for Anyone

OCTOBER 15, 2020

You pitch, consistently, and you land media. I responded to a pitch. I continued to pitch and also follow her on social media and comment and share her posts. So instead of pitch, pitch, pitch, build a connection, have a conversation, see where you might be able to help them. It's 10 days.

Publicity 100

Publicity Pitching Small Business LinkedIn 100

PRSay

FEBRUARY 8, 2021

In March, it’s Women’s History Month and National Deaf History Month. What is preventing us from looking for and pitching media on these stories year-round?

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Media Policies System Pitching 157

PRSay

SEPTEMBER 25, 2020

I was heading a newly formed PR consultancy in Pakistan when, one day, we received an email from the local representative of a leading German car manufacturer asking about our services. Along with other agencies, we were asked to submit our pitch. We tried to contact its top management but we did not receive a response.

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Ethics Banking Pitching Analysis 157

Rock the Status Quo

AUGUST 15, 2014

Every day you start over. His death caught the nation completely by surprise and many of us will continue mourning his loss for a long time to come. It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. “ What’s wrong with this pitch?

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Pitching Viral Interviews Education 272

PRSay

FEBRUARY 20, 2020

The news about Prince Harry and Meghan Markle’s royal “Megxit” was everywhere, and broke in most major news outlets on the same day. An embargoed story is sent to trusted journalists prior to the release, and includes a specific day and time when the embargo will be lifted and the story can become public.

Radio 197

Radio Tools Journalism Interviews 197

PRSay

OCTOBER 31, 2019

Katmai National Park in Alaska shares video of bears and lets viewers vote for their favorite and fattest. Media has changed dramatically since my time as a young journalist when impact, timeliness and proximity ruled the day. She was kind enough to review pitches for members of my Inner Circle.

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Pitching Video Engineering Web 138

OnePitch

SEPTEMBER 28, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that placed in Insider due to their intro to a CEO as a future resource for stories. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . The pitch body was well-crafted. Timing was perfect. Email us at info@onepitch.co

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Pitching How To Resources Engineering 80

Bianchi Biz Blog

SEPTEMBER 21, 2023

If you can deliver all of this, you may be able to snag some major consumer media coverage, such as national network news, that your top executives would view as a CES media relations success. And frankly, it’s logistically impossible for a reporter to cover thousands, even hundreds, of exhibitors in just a few days.

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Technology Automotive Mobile Interviews 93

PRSay

AUGUST 8, 2018

In a perfect world, we could place pushpins on calendar dates to plan out days, weeks and months of special events, announcements, contests and news to share. Evergreen content : Not tied to a particular day, evergreen content can be used any time during a month, season or year. The same is true for Valentine’s Day and Halloween.

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Pitching Interviews Video Report 135

PRSay

AUGUST 23, 2018

Earlier this year I watched and listened as a national morning show producer reviewed 15 pitches out loud, one after the other, in quick succession. I had assembled pitches from members of my monthly coaching program for her to review. My lesson learned: Don’t merely customize your pitch. Empathize your pitch.

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Pitching Media Media Relations Interviews 131