ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m skimming my Twitter feed for the latest news. I’m instantly intrigued and refer that tidbit to my client, an expert in the metaverse and AR/VR world. 9:00 am I review emails, scan the weekly planner and check my calendar for today’s goals and deadlines. 8:30 am While the work day won’t officially start until 9 a.m.,

Product Launch 321

Product Launch Meeting Report Technology 321

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I’ve been able to use my content skills for press releases and bylined article drafts. But as a budding PR professional, what has really caught my attention are the common words and phrases I’ve heard during my time here. Imagine having your name next to a story no one else was able to get! Get a bite” (or a nibble).

Journalism 344

Journalism Internal International Pitching 344

PRSay

JANUARY 4, 2024

You’ll learn to write better headlines, leads, stories and more. Tell more stories. The feature-style story structure has been proven in the lab, again and again, to outperform the inverted pyramid. About seven minutes ago, I noticed that my energy was slipping. My brain felt foggy, and so did my prose.

Writing 186

Writing Chemicals Energy Communications 186

PRSay

SEPTEMBER 14, 2023

As the anniversary approached, I’ve thought a lot about my experience as a deployed delegate for the International Federation of Red Cross and Red Crescent Societies. My role on the ground in Gaziantep, Türkiye was to capture what I saw and the people I met, and to share these stories with the wider world through PR efforts.

Communications 135

Communications Internal International Local 135

Bianchi Biz Blog

MARCH 11, 2024

My name is Laura Harris. Can you tell us what types of stories, trends or issues are on your radar now? As an automotive reporter, electrification, mobility and artificial intelligence have been and will most likely stay on my radar for quite some time. Describe the craziest or most fun story you have worked on.

Automotive 92

Automotive Meeting Report Journalism 92

Inbound PR

APRIL 18, 2024

I am not saying this because he is technically my boss given that I work at ServiceNow but because I read t he signed copy I got directly from Bill almost in one go. Not only was it very engaging, but it was full of interesting stories about Bill's humble beginnings all the way to the top of corporate success.

Corporate 71

Corporate Brand Branding 71

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. But not every story is national news. And a story in a publication with a high UVM (unique visitors per month) may not attract as engaged an audience as a more narrowly focused one.

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

JUNE 8, 2022

Almost 10 years into my tech PR career, I still have family and friends ask the age-old question – “So, what exactly do you do? My career in PR has been very different than I expected, in a good way. An organization or individual has a story and we will connect with the right journalist to tell it. What is PR exactly?” .

Publicity 334

Publicity Advertising Advertising Leadership 334

Bianchi Biz Blog

FEBRUARY 12, 2024

Can you tell us what types of stories, trends or issues are on your radar now? I cover the future of the auto industry, which in my biased opinion is one of the most important tech stories of our time. Describe the craziest or most fun story you have written. My first (somewhat harrowing) road trip in an EV stands out.

Meeting 86

Meeting Report Transportation Automotive 86

Flack's Revenge

MARCH 13, 2023

In my last post I blogged that OpenAI found the perfect PR and buzz creation vehicle with ChatGPT. This is all very exciting, because it’s been a mostly (and sorely needed) good news story in the tech industry. This is all very exciting, because it’s been a mostly (and sorely needed) good news story in the tech industry.

Blogging 350

Blogging Industry Publicity Media 350

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2023

How to write an intriguing pitch Whether you’re an Account Coordinator or a PR veteran, you will be pitching stories… a lot of stories. But in my experience, another key to pitching success is an attention-grabbing subject line. After all, if a journalist doesn’t make it past the subject line, the pitch will fail.

Pitching 292

Pitching Crisis Communications Ethics Course 292

ImPRessions - Crenshaw Communications

DECEMBER 1, 2022

Bland executive quotes are one of my all-time PR pet peeves. But how does it add to the story? Here are my informal guidelines for making the PR world a better place through better executive quotes in press releases. Add to the story. First of all, every news release doesn’t need to include a quote.

Guidelines 203

Guidelines Data Course Financial 203

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Here is my list of ad tech “scaries” and how ad tech providers can manage these issues with the press. . The changes have marketers scrambling, which gives ad tech the opportunity to be Ellen Ripley, the hero of this horror story. Privacy laws spook marketers. And, just last week we saw Snap Inc.’s

Privacy 434

Privacy Case Study Policies Advertising 434

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. So how should communications professionals work to identify the story we suspect is buried under the day-to-day business processes? The same goes for identifying the story. ” help to tap the human element of any business story.

How To 310

How To Transportation Software Employee 310

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It was a very humbling experience.

Reddit 174

Reddit Software B2B Technology 174

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. A few years later that journalist sent me an email saying she was with Forbes now and had always loved my story. Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses.

Publicity 331

Publicity Television Local Pitching 331

Bianchi Biz Blog

NOVEMBER 6, 2023

In both cases, I’ve been able to pursue stories while simultaneously editing and publishing content from outside authors or colleagues. Can you tell us what types of stories, trends, or issues are on your radar now? Describe the craziest or most fun story you have written. What story or stories are you most proud of?

Meeting 92

Meeting Engineering Journalism Media 92

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. More specifically, I wanted to be a sportswriter.

Writing 294

Writing Journalism Pitching Guidelines 294

PRSay

FEBRUARY 7, 2024

PR people need journalists to help us tell our stories to a wide audience and give our stories the third-party endorsement and credibility. I was recruited into public relations by one of my PR contacts when I was fashion editor of the trade magazine Sporting Goods Business. They both are storytellers.

Communications 190

Communications Sports Journalism Fashion 190

Bianchi Biz Blog

NOVEMBER 20, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Then I share it on the pages of my magazine or website. Describe the craziest or most fun story you have written. Driving blindfolded was a great hook for my story in Popular Science. What story or stories are you most proud of?

Journalism 114

Journalism Automotive Interviews Writing 114

Agility PR Solutions

NOVEMBER 29, 2023

During my long PR career, I was called a maverick because I often disagreed with my colleagues’ widely accepted PR principles, and when we came to a fork in the road, I took the one less used. Here are some beliefs that set me apart from the clan: 1.

Pitching 117

Pitching Media Media Relations Publicity 117

Sword and the Script

OCTOBER 24, 2023

There are a number of reasons why this may have occurred, but in my experience, here are the most common answers to this question: 1. then a reporter may not see you as an obvious story source. If a media outlet is in need of a story source, they are probably on deadline and those who respond first have the advantage.

Pitching 127

Pitching Newspapers Report Local 127

Flack's Revenge

APRIL 24, 2023

Both Mark Prindle and Diana Bost shared how they are using the tech to help with their work; while Mark had amusing stories about geeking out on AI apps with his 10-yeard old son. A common concern is: will AI take my job away? Stefano is one of the smartest people I know in AI, a real innovator – I wanted to get his take.

Company 288

Company Marketing Media Publicity 288

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. What did I learn then, and how similar is my current experience to it? Looking back through my assignments, I found press releases and some campaigns. With some I was able to do more social media.

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

It’s unclear whether the brand realized the hashtag was for stories of domestic violence survivors , but it jumped on it to promote its pizza. Humor is a fantastic way to humanize a brand, but my rule is to resist joking when the context is sensitive. The same rules apply for sarcasm and snark in my view.

Construction 385

Construction Crisis Reputation Social Media 385

ImPRessions - Crenshaw Communications

MAY 3, 2021

Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? So it pays to go to overlooked areas; one of those within tech media, at least in my view, is developer and IT media.

Retail 368

Retail Media B2B Pitching 368

Bianchi Biz Blog

OCTOBER 23, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Since I have made the switch to covering parts suppliers and distributors in the automotive aftermarket, supply chain, M&A trends and sustainability are on my radar. Describe the craziest or most fun story you have written.

Meeting 95

Meeting Automotive Media Journalism 95

Bianchi Biz Blog

JANUARY 8, 2024

Can you tell us what types of stories, trends or issues are on your radar now? I cover everything EVs and the occasional alternative energy story, so most of what I pay attention to is in that sphere. I’ve been putting together a story on it for a bit now. What elements or characteristics do you look for in a story, and why?

Meeting 97

Meeting Energy Local Media 97

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. In addition, I co-host TT’s biweekly RoadSigns podcast with my colleague, Michael Freeze.

Transportation 99

Transportation Meeting Newspapers Media 99

Culpwrit

MARCH 25, 2024

By Max Stewart At a certain point in your career, not every job is relevant to the story that your resume tells. I’m mid-career right now but when I was… Continue reading What I Learned at Jobs that Aren’t On My Resume The post What I Learned at Jobs that Aren’t On My Resume appeared first on Culpwrit.

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77

PR for Anyone

JULY 28, 2022

Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. It’s up to you to tweak the story so that it works wherever you send it. He said to think of your story as a diamond. Here’s an example.

Pitching 130

Pitching Media YouTube Interviews 130

Bianchi Biz Blog

SEPTEMBER 11, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Because of this, I’m interested in stories that share solutions or ways to alleviate the headaches associated with these issues as well as highlight things fleet owners and drivers are doing that are going right. What story or stories are you most proud of?

Meeting 104

Meeting Media Travel Journalism 104

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

PR for Anyone

AUGUST 11, 2021

You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” Together with my clients we have over 1 billion views and over $100 million in sales.

Pitching 223

Pitching Media Television How To 223

Remote PR Jobs

SEPTEMBER 25, 2023

Oh, and my personal favorite: “Can we review and edit quotes before the piece is published?” As a freelancer, if I think a topic is interesting, I look for every possible angle on it and try to sell as many variations of that story as possible. And I maximize the investment of my time. Did I say I was writing a story?

Print 100

Print Media Pitching Writing 100

PRSay

APRIL 14, 2022

Before I was born, my parents brought a Golden Retriever puppy into the family. As my parents were just starting out and the surgery was expensive, they made the hard decision to put her down. My dad was so distraught that when he dropped off Happy at the veterinary clinic, he could only bring himself to say: “Go ahead and do it.”.

Employee 187

Employee Communications Internal International 187

PR for Anyone

JULY 14, 2021

In business today it’s vital that you share your story. Sharing your story allows potential clients and customers to relate with you. It’s also something the media can use in their story – your story. People love story. Your story matters! People want to know who they are working with.

Pitching 130

Pitching System How To Sports 130