Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Bianchi PR’s Meet the Media Recap.

Meeting 93

Meeting Media Journalism Education 93

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Cision

APRIL 25, 2016

Social media influencers. At their recent webinar, “ Team Up With Social Media Influencers ,” Natalia Dykyj and Stacey Miller discussed why brands must ask social media influencers to join their story. Follow their four recommended steps to implement a social media influencer relations strategy.

Social Media 120

Social Media Brand Branding Media 120

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Meet the Media: Audrey LaForest, Washington, D.C. Have a reason.

Meeting 81

Meeting Automotive Media Transportation 81

PR in High Definition

SEPTEMBER 28, 2023

With search engine optimisation (SEO) serving as a key method for marketing and communications professionals to reach their audiences, this news made me wonder – how much power do search engines actually wield to control how we think about certain organisations and products? SEO actually has a critical role to play in reputation management.

Engineering 62

Engineering SEO Wireless Google 62

Stern + Associates

FEBRUARY 28, 2024

If anything, the rise of social platforms and enhanced competition within media makes engaging, relevant (and sometimes counterintuitive) content essential to any executive communications strategy designed to leverage a firm’s experts. It has to meet journalistic standards of accuracy and can’t be overly promotional.

How To 98

How To SEO Strategy Social Media 98

ZudePR

FEBRUARY 22, 2016

That’s the sound my brain makes when I’m in a new business meeting and can’t remember the fact I’m grasping for. There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. New Business Meetings. Eureka facts.

Social Media 75

Social Media SEO Media Local 75

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. Positive press drives SEO.

SEO 227

SEO Agency Reputation Policies 227

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Other ways to measure brand recognition is through share of voice in media or on social media. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Representing some of the largest and fastest-growing solution providers in account-based marketing and demand generation, B2BSMX provides attendees the opportunity to meet with experts to tackle challenges such as how to optimize revenue operations and fine tune their go-to-market strategies to adjust to new realities.”.

Conference 304

Conference B2B Content Marketing Case Study 304

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 106

Report Publicity Marketing Pitching 106

Bianchi Biz Blog

FEBRUARY 22, 2024

Online success starts with SEO (search engine optimization). Earning media coverage in credible media outlets can be a powerful way to receive objective, third-party endorsement of your company, while also increasing your company’s rankings in search engines. We can reach our customers via social media.

Automotive 65

Automotive Technology SEO Engineering 65

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. ” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. .”

Strategy 149

Strategy SEO B2C Engineering 149

Melissa Agnes

SEPTEMBER 4, 2020

What’s the first thing that a future employer, a prospective client or investor, or a new contact is likely to do upon meeting you or being referred your name? Auditing and optimizing your social media presence. Auditing and optimizing your social media presence. Google you. Monitoring your personal brand.

Brand 234

Brand Branding Reputation Crisis 234

Shift Communications

JUNE 14, 2023

In every call, strategy meeting and brainstorm, nearly every client (AI startup or not) asked how we, their PR team, can tie them to the genAI discussion. The goals and motives vary, from showing a competitive product differentiator to becoming a thought leader to, well, simply exploiting a hot topic for earned media hits.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

In every call, strategy meeting and brainstorm, nearly every client (AI startup or not) asked how we, their PR team, can tie them to the genAI discussion. The goals and motives vary, from showing a competitive product differentiator to becoming a thought leader to, well, simply exploiting a hot topic for earned media hits.

Company 78

Company Strategy Marketing Technology 78

Sword and the Script

JULY 20, 2021

Meet buyers where they are. They Ask, You Answer content—answers to questions frequently heard in sales meetings. From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free. It’s one thing to know who your buyers are. Comparisons between solution types.

B2B 174

B2B Company Marketing SEO 174

Shift Communications

OCTOBER 26, 2022

It uses many of the same tactics — from media relations to buzzy social media campaigns, meaningful thought leadership, executive visibility, valuable content and so much more — but built specifically to support business priorities such as increased valuation, community connection, breaking into a new market, category creation, or lead gen.

Communications 78

Communications Analysis Leadership SEO 78

5W PR

JULY 4, 2023

That’s due to the lack of training in social media marketing and marketing management before starting their centers. Mental health centers can start by considering how their services can meet the needs of the target audience. However, a lot of centers find this task overwhelming.

Healthcare 78

Healthcare Engineering Reputation Social Media 78

Prohibition

JANUARY 6, 2023

Enhance your Social Ads Performance. digital marketing, social ads, internet traffic, pr strategy, social media platform. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging. Boost SEO Performance with video marketing. Drive Sales.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

AUGUST 29, 2020

The study says media relations has been supplanted by other functions as the top services provided by public relations. According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR

Media Relations 99

Media Relations Report Industry SEO 99

Waxing UnLyrical

SEPTEMBER 19, 2012

In addition, Wiser also conducts local meet-ups around the world. WiserLocal is a local face-to-face gathering, supporting collaboration across sectors working towards social change. I remember my first WiserLocal meeting, to which one of my friends invited me via Facebook. What are we doing to bring about that social change?

Social Media 83

Social Media Media Community Local 83

Onclusive

JUNE 21, 2017

Will every PR professional be versed in everything from domain authority to SEO?” Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It

Storytelling 329

Storytelling SEO Community Engineering 329

Deirdre Breakenridge

NOVEMBER 11, 2019

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Don’t forget that engagement can also be measured. Be sure to advertise this before the event.

Community 206

Community Nonprofit Conference Social Media 206

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. And what’s better than e-meeting new people from across the globe and learning from their experiences? No, that doesn’t mean I don’t like my friends or family.

Meeting 40

Meeting Communications Marketing Community 40

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

WordPress founder and current Automattic chief Matthew Mullenweg pens a popular long-running blog (his blogging predates WordPress by 15+ years) where he covers an array of topics from business ( The Importance of Meeting in Person ) to fun/personal ( What’s in my Bag 2017 Edition ). Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. SEO can be improved through PR. Public Relations can play a key part of any Search Engine Optimisation (SEO) strategy.

Publicity 62

Publicity Brand Branding SEO 62

The Proactive Report

JUNE 26, 2017

If you’re creating content without a knowledge of SEO frankly you’re just throwing that content out there with your fingers crossed, hoping it will get seen. There are many resources to help you learn how to write your news and content so that it meets Google’s quality guidelines. SMART News is one of them.

Google 149

Google Guidelines SEO Digital PR 149

Rock the Status Quo

DECEMBER 23, 2014

You’ll help guide content that will be included in the book, meet some very smart people, and learn a lot! This small group is specifically for business owners, authors, entrepreneurs and marketers who want to learn beginner-to-intermediate digital public relations tactics, and be involved in creation of the book. It should be very fun.

eBook 172

eBook Pitching How To Media 172

Solo PR Pro

JULY 18, 2023

However, you may already be using a tool, such as a media database, coverage report or SEO tool that can compile the information that your client wants to see using automation. For example, you may hold weekly check-in meetings because it is what you have done for years. Is the process achieving its intended goals?

Resources 52

Resources Meeting Technology Examples 52

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 122

Communications Crisis Internal International 122

Solo PR Pro

MARCH 12, 2015

Which social platform is best for attracting clients? How much attention do you pay to SEO when writing a press release? We meet the second and fourth Wednesday of each month from 1-2 p.m. The post Chat Recap: Social Media, Press Releases and Negotiations appeared first on Solo PR Pro. Any lessons here?

Social Media 40

Social Media Media SEO Leadership 40

PR 20/20

JUNE 14, 2021

Understanding the types and timing of our fundraising content was absolutely crucial to achieving the necessary response rates and donations needed to meet our goals. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet.

Report 81

Report Data SEO Analytics 81

Bianchi Biz Blog

SEPTEMBER 7, 2023

With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, doing social media promotion, and creating blog posts, videos, webinars and other content.

Automotive 73

Automotive Media Mobile B2B 73

The Hoyt Organization

OCTOBER 9, 2023

Aside from meeting the needs of their growing audience, some other factors have contributed to the platform’s changes. 4 New Changes To LinkedIn To Make The Most Of Let’s look at the beneficial LinkedIn changes that could boost your social media marketing strategy and recruiting efficiency.

LinkedIn 92

LinkedIn Video B2B System 92