Media, Media Training, Pitching and Workshop

Finding the Right Time to Send a Pitch

PRSay

AUGUST 15, 2018

The second-best time of day to pitch media is between 10 a.m. Many are expected to post to multiple platforms, and then promote their work on social media. Absent any additional insight into your target media’s workflow, it’s still a decent time slot, if you have to guess. and noon, their time zone. but never after 5 p.m.

Pitching

Pitching Radio Course Journalism

The Key to Successful Top-Tier Media Pitching

PRSay

AUGUST 23, 2018

Earlier this year I watched and listened as a national morning show producer reviewed 15 pitches out loud, one after the other, in quick succession. I had assembled pitches from members of my monthly coaching program for her to review. Before the program, I sorted through the pitches the members had submitted for her consideration.

Pitching

Pitching Media Media Relations Interviews

Does Your Pitch Pass the 5-Second Skim Test?

PRSay

MARCH 14, 2019

Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox. Get more media pitching knowledge from Michael Smart here.

Pitching

Pitching Real Estate Media Relations Trends

A Simple Trick to Personalizing Your Pitches on a Tight Deadline

PRSay

OCTOBER 17, 2018

The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. Here’s a decent compromise when they demand you pitch more contacts than you can properly research and customize for: Begin your pitch with “I know you cover _.”.

Pitching

Pitching Training Media Relations Consumer

How the Digital Revolution Is Making Pitching Easier — Sometimes

PRSay

NOVEMBER 12, 2018

Yes, journalists and bloggers are bombarded by more pitches than ever. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. It’s too late!”.

Pitching

Pitching Construction Media Relations Web

Anchor Your Pitches to Journalists With a ‘Human Angle’

PRSay

NOVEMBER 28, 2018

Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid.

Pitching

Pitching Travel Software Groups

3 Types of Information Journalists Want You to Pitch Them

PRSay

AUGUST 31, 2018

Here’s the key concept I’ve learned from observing people I call “ Media Relations Masters ” — the ones who consistently get more than their share of media coverage than everybody else: They never blame the media for not covering them. Get more media pitching knowledge from Michael Smart here.

Pitching

Pitching Government Training Sports

When Pitches Require More Than Newsworthiness

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” What audience can you deliver to the influencers you pitch? Would you like to share them?”.

Pitching

Pitching Nonprofit Media Relations Social Media

Success When You DON’T Pitch

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. You can determine media needs by: Watching their social media posts to see what they are working on. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Pitching

Pitching Transportation Report Travel

The Key to Media Relations May Be Defying How Journalists Want to Be Pitched

PRSay

JUNE 7, 2018

Recently I spoke about media pitching at a conference where many of the speakers were journalists. Journalists’ inboxes are full of email pitches with buzzwords and jargon, so naturally they’re going to say — “Just tell me about your product or service. How is this possible? Think about it from their perspective.

Media Relations

Media Relations Pitching Media Conference

4 Steps to Take Media Relationships to the Next Level

PRSay

SEPTEMBER 28, 2018

A good question to ask is “How is the changing media environment is affecting you personally?”. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Media

Media Pitching Media Relations Writing

The Importance of Empathy in Media Relations

PRSay

MAY 31, 2018

I thought a lot about “leveraging” my media lists or my relationships with journalists to convince them to cover my story ideas. You don’t just learn a template for writing a good pitch email. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. How do you do it?

Media Relations

Media Relations Media Pitching Course

The Value of Focusing on Big-Picture Decisions

PRSay

MARCH 29, 2019

Decide to spend an hour a week reaching out to your top media targets and ask nothing from them in return. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Pitching

Pitching Course Financial Media Relations

Don’t Model Your Content Strategy on This Famous ‘Field of Dreams’ Quote

PRSay

DECEMBER 12, 2018

Coming up with great content or story angles is the minimum standards these days; the battle is won or lost by the expertise and commitment of the people who pitch that content to gatekeepers. Your skill and commitment to pitching your content is the difference. Get more media pitching knowledge from Michael Smart here.

Strategy

Strategy Pitching Film Advertising

The Importance of Networking Outside the Office

PRSay

JULY 17, 2018

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”. Back to this particular Media Relations Master conversation.

Media Relations

Media Relations Meeting Pitching Conference

Don’t Compare Your Beginning to Someone Else’s End

PRSay

MARCH 8, 2018

Once I was delivering a pitching webinar to 3,500 people, live. Right at the top, I dove into sharing five successful pitch examples. You and I see somebody else’s glistening placement in a sought-after media outlet. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Pitching

Pitching Media Relations Examples Creativity

How to Uncover Great Story Ideas

PRSay

APRIL 23, 2018

Like when a client or someone in another department says, “Oh, we’re doing this thing and it would make a great press release — the media will all want to know about it.” Of course, it’s not as simple as just asking, “What should I pitch?” Don’t ask, “What’s going on that the media would be interested in?” You’re not alone.

How To

How To Pitching Course Media Relations

Overcoming Past Failures to Succeed Today

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. Paid training gigs soon followed, then multiplied. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Hotels

Hotels Training Viral Pitching

The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Depending on who you pick, be prepared to train your thought leaders. Many of them offer COVID-19 vaccinations.

Leadership

Leadership Content Marketing Healthcare Google

Why We Are ‘Taken’ by Certain Storylines

PRSay

MAY 23, 2019

I ran into this again during my “ Secrets of Media Relations Masters ” workshop. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Training

Training Travel Media Relations Creativity

Taking Local Stories National

PRSay

JULY 30, 2018

I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. She encouraged me to take on national pitching as a short-term project.

Local

Local Pitching Media Relations Report

Know the Agenda Before Your Media Interview [INFOGRAPHIC]

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Social media conversations and past articles, blogs, comments, tweets, etc., will help you to figure this out.

Interviews

Interviews Infographics Media Media Training

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity

Creativity Pitching Writing Conference

Public Relations Today

Finding the Right Time to Send a Pitch

The Key to Successful Top-Tier Media Pitching

Does Your Pitch Pass the 5-Second Skim Test?

A Simple Trick to Personalizing Your Pitches on a Tight Deadline

How the Digital Revolution Is Making Pitching Easier — Sometimes

Anchor Your Pitches to Journalists With a ‘Human Angle’

3 Types of Information Journalists Want You to Pitch Them

When Pitches Require More Than Newsworthiness

Success When You DON’T Pitch

The Key to Media Relations May Be Defying How Journalists Want to Be Pitched

4 Steps to Take Media Relationships to the Next Level

The Importance of Empathy in Media Relations

The Value of Focusing on Big-Picture Decisions

Don’t Model Your Content Strategy on This Famous ‘Field of Dreams’ Quote

The Importance of Networking Outside the Office

Don’t Compare Your Beginning to Someone Else’s End

How to Uncover Great Story Ideas

Overcoming Past Failures to Succeed Today

The 6-Step Guide to Creating a Thought Leadership Content Program

Why We Are ‘Taken’ by Certain Storylines

Taking Local Stories National

Know the Agenda Before Your Media Interview [INFOGRAPHIC]

We Asked Today’s PR Influencers: What is #CreativePR?

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