Media Media Relations Media Training Workshop 
PRSay
MAY 31, 2018
I thought a lot about “leveraging” my media lists or my relationships with journalists to convince them to cover my story ideas. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here. How do you do it?
PRSay
JUNE 7, 2018
Recently I spoke about media pitching at a conference where many of the speakers were journalists. If your overriding objective is to avoid committing some theoretical “cardinal sins” of media pitching, then you’ll probably achieve that objective — and you’ll miss out on coverage you otherwise could have gained. How is this possible?
PRSay
SEPTEMBER 28, 2018
A good question to ask is “How is the changing media environment is affecting you personally?”. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.
PRSay
AUGUST 23, 2018
After a month of arranging and preparing for the experience, here’s my primary takeaway: Successful top-tier media pitching is all about developing deep empathy for the individual influencer you’re targeting. I have a lot of experience with media relations — I review members’ pitches every month during our review sessions, for starters.
PRSay
MARCH 14, 2019
For example, we still have slots available for the Secrets of Media Relations Masters workshop in Atlanta on March 21-22. If you’d like to dive into the pitch structure outline above in way more detail, this workshop is a great way to do that. Get more media pitching knowledge from Michael Smart here.
PRSay
AUGUST 15, 2018
The second-best time of day to pitch media is between 10 a.m. Many are expected to post to multiple platforms, and then promote their work on social media. Absent any additional insight into your target media’s workflow, it’s still a decent time slot, if you have to guess. and noon, their time zone.
PRSay
JULY 17, 2018
The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”.
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