Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Director of Communications, Enterprise Real Estate Company (>1000 employees).

Real Estate 195

Real Estate Media Analytics Enterprise 195

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. I really appreciated my time in radio and print journalism. I spend a good chunk of my time on media relations and pitching. Cloud out of college.

Radio 167

Radio Journalism Interviews Energy 167

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. So let’s get more out there!

Pitching 52

Pitching Training Radio Media Training 52

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. Within today’s new dynamic, communications professionals have to be more strategic than ever. Another said coronavirus stories are all she is working on.

Resources 214

Resources Pitching Television Radio 214

Burrelles Fresh Ideas

DECEMBER 19, 2023

Top 10 Articles for PR and Comms Pros in 2023 by Burrelles ChatGPT: Pros and Cons of Generative AI Text in PR The Enduring Significance of Broadcast Media: Why TV & Radio Remain Essential for PR Pros The Most Crucial Components of a Strategic PR Campaign Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents The Press Release (..)

Radio 106

Radio Analysis Agency Communications 106

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131

Meeting Radio Sports Telecommunications 131

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic.

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

MAY 12, 2021

Not only is paywalled content an issue for the many communications professionals trying to track their earned media, it is also a roadblock for PR pros trying to send pitches to authors at top tier outlets. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Radio 174

Radio Sports Journalism Analytics 174

PRSay

FEBRUARY 20, 2020

For veteran communicators, it can seem that embargoes have been around the profession almost as long as the monarchy. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An For your PR team, the embargo allows for maximum coverage and simultaneous releases.

Radio 197

Radio Tools Journalism Interviews 197

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Please support my blog by sharing it with other PR- and communication professionals.

Digital PR 83

Digital PR SEO Engineering eBook 83

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. given back to the community in a heart-warming way.

Newspapers 122

Newspapers Radio Construction Fashion 122

ImPRessions - Crenshaw Communications

MARCH 17, 2016

Whether your world is strictly B2B or your target audience straddles business and consumer audiences, there are some technology trends that can — and should — influence your PR and communications campaigns. New apps for sharing content always interest communications professionals. New in content-sharing: audio.

Trends 120

Trends Radio Retail Technology 120

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Elevate your Pitch Game. Further Engages Audiences

Marketing 89

Marketing eBook Pitching Radio 89

Cision

JANUARY 19, 2017

Today, media is fragmented and competitive. To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Many PR professionals are still focused on producing and sending out media releases to journalists in bulk. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Konnect Agency

MARCH 15, 2021

As public relations professionals, we sometimes know the sinking feeling of sending out countless pitches and getting no responses. You have carefully crafted a media list, identified top media targets, dotted your I’s, and crossed your T’s. Tailoring Your Pitches to Each Writer.

Media 52

Media Pitching Agency Media Relations 52

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Brief tweets, media alerts, and phone pitches should do the job of convincing the editorial decision-makers.

Media 68

Media Travel Radio Interviews 68

Critical Mention

OCTOBER 7, 2020

Many business units are having to relook at how they operate, PR and communications among them. You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Here are four PR trends to consider for 2021: 1.

Trends 105

Trends YouTube Tourism Video 105

Landis PR

MAY 17, 2021

He has been on CNN and national public radio multiple times. Landis Communications Inc.’s What advice do you have for PR people who want to pitch you? Warren Thayer is the editorial director and co-founder of Frozen & Refrigerated Buyer. ’s work with iTradeNetwork connected us to Warren and his publication.

Meeting 92

Meeting Media Retail Radio 92

Barokas

MAY 5, 2017

After all, the media is the main lifeline of our work. Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. This begs the question, how can we, as communications specialists, thrive in the changing landscape? Know which outlets are reputable and which are not.

Publicity 68

Publicity Media Reputation Radio 68

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Remember that community engagement can be a great source of data collection , too.

Community 91

Community How To Marketing Data 91

Critical Mention

DECEMBER 20, 2019

Lay the foundation for communication and mention opportunities by producing the right content that will make others want to interact with your brand. Proactively pitch to journalists who cover your industry or area. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Brand 103

Brand Branding How To Media 103

Prakkypedia

JULY 10, 2017

This list relates in particular to those who work in media relations. They accept and use your pitches. Say goodbye to the media piece and say hello to awkward follow-ups. Mistimed pitches. Read on and weep (or laugh). Journalist moves on. You trust each other. Your client story shares glory with another.

Radio 61

Radio Newspapers Pitching Writing 61

Cision

DECEMBER 28, 2015

Communication as always, is key. The supreme PR pitch is an abstract intellectual property. Largely reliant upon the client’s perception of the pitcher, in as much as what is being conveyed creatively in the pitch, it revolves around how the listener identifies with their potential new business partner. Next Level Thinking.

How To 120

How To Agency Creativity Pitching 120

Critical Mention

FEBRUARY 27, 2020

The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Journalism 78

Journalism Social Media Radio Fashion 78

Prakkypedia

JULY 10, 2016

But a lot of my work is in media pitching – which for the PR novice, means sending a story idea to a journalist in the hope of gaining coverage. I don’t mass-distribute media releases, use media distribution services, BCC a whole bunch of journos with one overarching message. and so much more. I bounce back quickly.

Newspapers 60

Newspapers Pitching Radio Web 60

Critical Mention

JULY 22, 2020

As we try to do with every product or feature we release, Critical Mention built this Media Contact Database with our present and future customers in mind. Specifically, many of the media databases on the market today were built and maintained using AI and automation; others are built and maintained with more manual processes.

Media 111

Media Data Local Tools 111

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Interviews Radio 100

Mora Communications

JANUARY 3, 2018

Media begets media. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . When working with a PR firm, communication is key, but it needs to be free-flowing, effective communication. Prepare for your media interviews.

How To 40

How To Newspapers Print Interviews 40

Bianchi Biz Blog

JANUARY 24, 2022

I started in commercial radio in Omaha, Nebraska, in 2006 at the mighty KEZO, which meant I played a lot of fantastic rock records between the hourly weather and traffic reports! I did more traditional news, weather, sports, and farm reporting during my time in AM radio at KJAN. It’s one of the things that keeps me up at night.

Meeting 78

Meeting Automotive Media Technology 78

Mora Communications

OCTOBER 17, 2017

No other form of marketing is like PR or media relations. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. There you define your stories, your media pitches and what separates you from the others in your field.

Publicity 45

Publicity Construction Television Radio 45

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. Jesse Ventura’s Communications Office. Star Tribune , and.

Interviews 48

Interviews Radio Journalism Newspapers 48

Burrelles Fresh Ideas

APRIL 2, 2024

That’s where traditional media comes in. Sure, the communication landscape has evolved with the rise of self-publishing. AM/FM radio is currently America’s number one mass-reach media, reaching 84% of American adults 18 and older. But reaching the right people with maximum impact?

Media 103

Media Radio Print Newspapers 103

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Media Relations Blog. Business 2 Community.

SEO 120

SEO Engineering Content Marketing Agency 120

Landis PR

APRIL 12, 2021

They are often the go-to pool resource for other media, because they provide quick and accurate fundamentals, especially when time is of the essence. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. What is the wackiest story you have covered? Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Beyond PR

SEPTEMBER 28, 2016

The Post’s attention to these topics is directly affecting its beat coverage, much like another DC media outlet, radio station 88.5 Targeted media outreach and well-honed pitches are essential to connecting the dots. “As Author Christine Cube is a senior audience relations manager with PR Newswire and freelance writer.

Transportation 40

Transportation Education Banking Radio 40