Interviews Media Relations Pitching Radio 
Burrelles Fresh Ideas
AUGUST 2, 2023
In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!
Communications Conversations
SEPTEMBER 10, 2020
But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. He’s a runner.
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Communications Conversations
OCTOBER 15, 2019
This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Pitch early–literally!
PRSay
MAY 23, 2018
An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Even better, audiences are typically more targeted and engaged than in television and radio markets. Podcasts offer many opportunities to amplify coverage.
PRSay
FEBRUARY 20, 2020
Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An An embargo can be very helpful if I get the release early and have the opportunity to do interviews well in advance of the embargo date,” he said. You don’t want to play favorites.
5W PR
AUGUST 27, 2020
Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. The timely inclusion of topical news hooks maximizes a brand’s media coverage. Incorporate A Hook.
PRSay
JANUARY 8, 2019
As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.
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