Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The posts listed below are the those that were the most read as measured by clicks. Journalists Love Twitter, and if Your Job is Media Relations, You Should too. Sorry, Press Releases Do Not Help Your SEO Anymore.

SEO 101

SEO Software Resources Newspapers 101

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 65

SEO Tools Engineering Web 65

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. This post, however, is aimed to put visual content on the pedestal.

How To 282

How To Storytelling B2C Measurement 282

PRSay

JUNE 20, 2019

Focus on SEO. Your mom might have told you about the benefits of sunscreen, but did she tell you about SEO? This might mean revamping old blog posts or looking up relevant keywords that can bolster your SEO footprint. Connect with Lisa on Twitter: @LisaArledge. Ramp up the visuals.

SEO 146

SEO Content Marketing Video Strategy 146

Beyond PR

MAY 24, 2016

Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. SEO is a tactic and discoverability is an adjective that describes a goal of content promotion. SEO is a beautiful combination of artistic and technical skill that can deliver quality traffic where you want and need it.

SEO 75

SEO Engineering Blogging Content Marketing 75

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Analytics is now at 62% and SEO at 41%. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. Follow me on Twitter. The Challenge.

Industry 113

Industry Measurement SEO Corporate 113

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is SEO PR? What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Analytics is now at 62% and SEO at 41%. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. Follow me on Twitter. The Challenge.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Analytics is now at 62% and SEO at 41%. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. Follow me on Twitter. The Challenge.

Industry 100

Industry Measurement SEO Corporate 100

Presspage

SEPTEMBER 1, 2017

Uploading your press releases in pdf does not support your SEO. For more tips to improve your SEO, read A good newsroom will support your SEO. They might have run across your organization by means of a tweet, a relevant Twitter hashtag or a trending story on Facebook or LinkedIn. Google does not like pdf.

SEO 95

SEO Engineering Measurement Mobile 95

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 106

Report Publicity Marketing Pitching 106

The Proactive Report

DECEMBER 4, 2018

Talk to your SEO and Web team. And learn how to measure those results , so you can show clients or the C-suite how you’re contributing to the business goals and the bottom line. Follow me on Twitter. More research is needed here. Find out what content is currently available. Then look at the content they find.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Cision

AUGUST 23, 2017

Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. This revolutionary technology will help measure the emotional reactions of the target audience to a video commercial or a movie trailer.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Need help with marketing or PR?

Technology 169

Technology Publicity Software Pitching 169

5W PR

OCTOBER 1, 2020

The performance of marketing strategies is carefully measured across the web, mobile and social media, and then it’s compared to the industry competitors or any available challenger brands for the company. There are different benchmarks for every channel, as well as for advertising, search engine optimization (SEO), and email.

Advertising 88

Advertising Advertising Measurement Facebook 88

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. Follow me on Twitter. It gets better results and improves customer experience. Altimeter ). 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Check out (and follow) Joe Pulizzi’s Twitter list, CMI Content Contributors , for more. Check out (and follow) Buffer’s Twitter list, SM Thought Leaders , for more. Check out (and follow) Mashable’s Twitter list, Tech , for more.

Blogging 52

Blogging Marketing Pinterest SEO 52

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key. When do they want it?

Tools 136

Tools Publicity SEO Measurement 136

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. Fifty-nine percent of B2B marketers say email is their most effective channel for revenue generation ( WordStream ), and over 88% of companies are marketing on social media ( SEO expert ). This involves testing your content and measuring its success.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Deirdre Breakenridge

NOVEMBER 11, 2019

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Don’t forget that engagement can also be measured. Connect with her on Twitter @_christymaguire. Have you increased website traffic, comments, reviews, membership, feedback, and event participation through your podcast?

Community 206

Community Nonprofit Conference Social Media 206

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. I see lots of content on NFTs, Twitter, and Facebook getting lots of shares.

How To 62

How To Google SEO Pitching 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO). PR can significantly enhance a brand’s SEO by strategically integrating relevant keywords and links into its campaigns and content. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. million in 2016.

Software 89

Software Pitching Measurement Enterprise 89

wiredPRworks

SEPTEMBER 30, 2020

In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Optimize: target recommended SEO keywords and messaging. Diligent Data Measure: turn up online presence and connections to create your own communities. *

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

ReimaginePR

JUNE 15, 2020

Meanwhile, business-to-business company’s might be able to reach more of their preferred audiences in, say, LinkedIn or even Twitter. Keep Track with Analytics: perhaps one of the best features of social media marketing is its ability to allow you to measure your KPI’s (i.e.

Social Media 177

Social Media Brand Branding Marketing 177

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what? pts Settings.

Measurement 60

Measurement Social Media Tourism Twitter 60

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seo by the Sea. That’s why Cision has compiled a list of the top 100 sites for marketers.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stuart Bruce

OCTOBER 6, 2016

The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%). Unsurprisingly, Twitter and Facebook remain on top, with 96% and 92% of in-house teams having used those platforms over the past year. banner advertising, SEO etc) (73%) than traditional PR activities (65%).

Training 119

Training Digital PR Media Training Education 119

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. Keep SEO in Mind. SEO plays a big part in today’s digital media marketing. Unique Website Visitors.

Marketing 92

Marketing SEO Radio Video 92

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. We post the blog version of each episode to our social channels on Facebook, Twitter, LinkedIn and Google Plus. How do you promote them?

Video 153

Video B2B Film Marketing 153

Prohibition

AUGUST 4, 2021

With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Online Brand Reputation Management (ORM) is a fast-paced and ever-changing field; it works through three primary channels: Search Engine Optimisation (SEO). Social networks – Facebook, Twitter. Why You Need It.

Reputation 62

Reputation Brand Branding SEO 62

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. What we often see in mid-to-large-sized companies are policies that discourage employees from using sites like Facebook and Twitter.

Training 120

Training Employee Social Media Company 120

5W PR

NOVEMBER 28, 2018

While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

Marketing 68

Marketing Mobile Measurement YouTube 68

Polaris

NOVEMBER 29, 2014

Most agencies supplement a paid tool with free resources, such as blog rolls (for those bloggers who have them), Twitter search , Twitter lists, Technorati , Alltop , Blog Catalog , and Chime.in. It’s important they have a process that includes a combination of engagement and SEO metrics. Inbound links. • Moz Rank or PageRank.

Policies 181

Policies Marketing Viral Pitching 181

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53