Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Effective communication measurement should be all about using tools that make sense and feel relevant. Measuring perception and qualitative factors, on the other hand, is more challenging and time-consuming.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Onclusive

DECEMBER 1, 2021

In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO. Getting to ROI through business impact measurement. Onclusive’s proprietary PR Attribution is the most reliable and scalable impact measurement tool for communications. Extending the ROI to other teams.

How To 397

How To Software Media Analytics 397

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. So we need to add into the mix, progress is also about making smart decisions and being on the right path.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. With earned media, “It’s about credibility,” she said. “If If you’re going to do owned media, it’s about storytelling and creating that brand narrative.

SEO 136

SEO Television Measurement Google 136

Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. “It’s a collaboration between passionate editors and passionate SEO strategists,” Mackenzie said.

SEO 119

SEO Automotive YouTube Video 119

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Message optimization (SEO for PR). What people do online — search for, buy, etc. —

Brand 370

Brand Branding SEO Engineering 370

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. We use social media listening tools, review market research, and create SEO-enhanced content. And how to measure the other activities that a PR group delivers? So, how should we measure PR outcomes?

Measurement 189

Measurement How To Guidelines Web 189

The Hoyt Organization

OCTOBER 9, 2023

In 2020, users voiced concerns about the perceived lack of quality and relevance in the content displayed in their feeds. In case you missed the most recent ones, here’s a breakdown of the LinkedIn changes you need to know about. The post LinkedIn Changes You Need To Know About appeared first on hoytorg.

LinkedIn 92

LinkedIn Video B2B System 92

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. You Know About AIDA, Right? the “outtakes”.

Measurement 120

Measurement Analytics Google Trends 120

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

The Proactive Report

APRIL 12, 2018

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media. One of the measurements there is Direct Traffic.

Measurement 100

Measurement Analytics Google Social Media 100

Melissa Agnes

FEBRUARY 5, 2015

Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. What is negative SEO? The consequences of performing negative SEO. Here are the results: 48% said yes.

SEO 124

SEO Engineering Crisis Crisis Management 124

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. First, let’s address some common myths about public relations for technology and other startup companies. Myth: PR is just about top-of-funnel awareness.

B2C 120

B2C Product Launch SEO Storytelling 120

The Resolution Blog

DECEMBER 17, 2015

When we created coveragebook.com, our aim was to try and gain the most accurate impact measurement as possible for online PR coverage so we felt; Views. We, therefore, set about researching the best-estimated traffic providers and comparing their data to our ‘known data’ from site analytics that we had access to.

Measurement 120

Measurement Analytics SEO Google 120

Cision

JULY 22, 2016

PR has evolved over the years, so it comes as no surprise the way we report about the success of PR efforts has changed significantly too. From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Images via Pixabay: 1 , 2.

Analytics 120

Analytics Google Measurement SEO 120

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Average Time on Page.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Shift Communications

DECEMBER 11, 2014

Which includes that old post about a research stat that you want to revisit, the BEST kitten photo ever, app recommendation threads, and especially, your company news. One caveat I’d like to be explicit about here: This is NOT a recommendation to go back and delete troublesome posts or edit them. Facebook SEO.

SEO 155

SEO Facebook Brand Branding 155

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Waxing UnLyrical

AUGUST 8, 2019

Some tips on how you can make your Instagram account SEO-friendly: Define What You Want Instagram to Achieve. It’s really very important to define the goals to achieve measurable success on Instagram. It’s really very important to define the goals to achieve measurable success on Instagram. Conclusion.

Instagram 67

Instagram SEO Exercises Social Media 67

PR 20/20

APRIL 29, 2023

You’re on the road to establishing your association as a thought leader, improving your SEO, and engaging current and prospective members. P.S. If you answered no to the above question, I invite you to read this resource about why you should create a content strategy , like… immediately. If you answered yes, great.

Tools 70

Tools Measurement Strategy Analytics 70

Buzzstream

JANUARY 30, 2020

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value. For example. Know the news.

SEO 71

SEO Film Reddit Video 71

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. There are SO many new areas of comms now that it is almost impossible to learn about them all without stopping work completely.

How To 180

How To SEO eBook Measurement 180

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. One reason for the concern about earned media is the flabbergasting ratio of PR people to journalists. Positive press drives SEO. Or is it simply one component of the broader picture? Here’s why.

SEO 227

SEO Agency Reputation Policies 227

Beyond PR

NOVEMBER 16, 2017

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. Pick Your Keywords.

SEO 75

SEO Engineering Google Writing 75

Landis PR

JANUARY 30, 2024

As we talk about on this week’s episode of PRGNPresents , organizations would hardly question the necessity of having an accounting or legal function when it comes to achieving strategic objectives. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics.

Leadership 105

Leadership SEO Measurement Reputation 105

Prohibition

FEBRUARY 13, 2020

Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. Use the tools at your disposal to learn more about your audience, their behaviours, the content they want to see and where to see it – and then shape your marketing campaign to these findings.

Measurement 62

Measurement Marketing SEO B2C 62

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 66

SEO Tools Engineering Web 66

ImPRessions - Crenshaw Communications

MARCH 3, 2022

There’s just no doubt about the benefits of the exposure that can be generated by speaking opportunities at major business conferences. Early-stage companies in particular can build awareness for a new category by having executives speak on panels and keynotes at relevant conferences. MarTech Conference (March & September, Virtual).

Conference 304

Conference B2B Content Marketing Case Study 304

Onclusive

JANUARY 28, 2015

Now think about all the things you search for in a day. Now that you’ve thought about it, without Search… How would you know where … Continued. Industry Insights & Trends PESO PR industry PR measurement PR search PR SEO PR tips PR tools PRTech public relations' Can you imagine a world without Search?

SEO 150

SEO Measurement Trends Tools 150

Contently - Strategy

OCTOBER 20, 2021

But sometimes, sifting through a sea of content about marketing can be overwhelming. How to Measure Content ROI in 10 Steps. Our Content Measurement Maturity Model—the industry’s first—gives marketers the roadmap they need to prove success. SEO for Content Course. Which resources can you really trust? The good news?

Resources 140

Resources Content Marketing Healthcare Marketing 140

ImPRessions - Crenshaw Communications

JULY 6, 2016

Today’s PR programs are less about selling and more about telling… stories that engage prospective customers or partners. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Burrelles Fresh Ideas

FEBRUARY 13, 2024

SOURCE] The Concept of Social Commerce As we said earlier, social commerce is about brands selling products on social media platforms. Click on it, and it leads you to a page with all the details about the coffee and its pricing. They provide a treasure trove of data about users’ interests, behaviors, and preferences.

Social Media 87

Social Media Media Mobile SEO 87

Solo PR Pro

FEBRUARY 6, 2024

Social listening tools allow you to monitor conversations about your clients industries. Measuring Campaign Effectiveness Data provides measurable insights into the impact of PR campaigns, allowing you to refine your strategies for better results. KPIs and metrics will vary by clients and you should measure what matters.

Data 52

Data Strategy Publicity Handbook 52

Contently - Strategy

APRIL 20, 2023

But to truly maximize content value, you need to have a way to measure your content’s impact. By understanding the differences between organic traffic and paid traffic, you can make an informed decision about how to allocate your content marketing resources.

Analytics 119

Analytics Content Marketing SEO Data 119

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. A PR team must set forth a specific set of metrics from placements, to leads generated , to social mentions for any and all PR initiatives — and allocate budget for such measurement.

SEO 178

SEO Storytelling Product Launch Measurement 178