PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. For example, she knows her boss loves broadcast clips and seems indifferent to web-only placements (even though it was a “.com”

Measurement 110

Measurement How To Strategy Pitching 110

Cision

MAY 11, 2015

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. Using out-of-date measurement techniques? We’re a long way from that now. What is tag management?

Measurement 120

Measurement Tools Analytics Google 120

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

PR 20/20

APRIL 29, 2023

Without a constant check-in on performance, you risk pouring resources into content that no one will ever read. P.S. If you answered no to the above question, I invite you to read this resource about why you should create a content strategy , like… immediately. How Do I Know if My Association’s Content Strategy is Effective?

Tools 70

Tools Measurement Strategy Analytics 70

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Remote PR Jobs

SEPTEMBER 25, 2023

PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. One digital business service has found that business profitability coincides almost perfectly with peaks in web analytics driven by earned media.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. In two randomized experiments involving both the general public and so-called “elites”, researchers found that op-ed content had a measurable and lasting effect on people’s views among both the general public and policy experts.

SEO 227

SEO Agency Reputation Policies 227

Cision

OCTOBER 6, 2016

It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. When you create valuable content resources your customers find to be interesting and informational, you will be able to build the relationships—and search engine results—that can drive revenue for your organization.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods. A mix of internal and external resources.

Survey 130

Survey Communications Measurement Internal 130

Cision

FEBRUARY 21, 2017

There are some pretty powerful, user-friendly, and inexpensive alternatives that may allow you to be creative without the costs of time and resource. Canva is a web-based image creation platform that is intuitive and user-friendly. Open-source. Plenty of tutorials on YouTube and elsewhere. Not as intuitive to use as Canva.

How To 240

How To YouTube Software Creativity 240

Sword and the Script

FEBRUARY 20, 2024

As always there are links to the underlying resources for anyone interested. The company’s measures are based on the pitches sent through their systems. The vendor community that serves PR has published a handful of reports over the last few months. She’s started a new YouTube show called “ PR Explored ” that will be broadcast live.

Report 106

Report Publicity Marketing Pitching 106

The Proactive Report

DECEMBER 4, 2018

Talk to your SEO and Web team. Solves a problem or answers a question by providing comprehensive, accurate, exceptional information or resources. And learn how to measure those results , so you can show clients or the C-suite how you’re contributing to the business goals and the bottom line. More research is needed here.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Onclusive

JUNE 14, 2017

Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success. The PR team could, hypothetically, discover through PR analytics that the articles secured in the lifestyle magazines are driving 4x more web traffic than the articles in the tech publications.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. a) Results may vary.

Study 139

Study Media Relations Media Measurement 139

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Their resources are vast and deep. Let’s look at a few of the more prominent examples. Steak Umms takes a (big) stand on Twitter.

Social Media 198

Social Media Brand Branding Employee 198

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Internal resources can quickly be tapped. Companies with dedicated in-house content resources do have a leg up, but are often overloaded and have difficulty maintaining a holistic content strategy over the long term. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

PR 20/20

MARCH 7, 2023

Luckily, you don’t have to search far for resources to help you learn the basics or master advanced skill sets in marketing. Related Resource >> Your Top Google Analytics 4 Questions, Answered 3. Measure the value of AI tools for your company's efficiency and performance. Classify AI applications.

Course 52

Course Marketing Analytics Google 52

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Measuring Mobile Marketing Requires Different Metrics. 4 Performance Measurement Mistakes You Don’t Want to Make.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Onclusive

APRIL 12, 2018

This work is being woven into the development of a new web platform that will enable us to serve up content that is important to our clients and stakeholders in the way they want, when they want. How will you measure success? AirPR: What are best practices in PR & content marketing measurement? What is the desired outcome?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Stephen Waddington

FEBRUARY 24, 2020

It’s a concept as old as the web itself but is something that very few organisations do well. Powerful B2B Content includes worksheets and planning tools to help an organisation get to grips with the process and the resources required to setup a brand newsroom.

B2B 88

B2B Journalism Case Study Storytelling 88

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. As content is delivered, PR pros need to be ready for real-time strategy adjustments and know how to measure the success of your content marketing campaign.

Storytelling 137

Storytelling Video Strategy Analytics 137

The Proactive Report

MAY 7, 2018

Human Resources leaders don’t think college prepares young people for work. Web Architecture and Development Framework. The PR Measurement Course could give you that extra edge on your resume. A new study from Learning House revealed that about half the US. What prompted these HR managers to respond this way?

Study 100

Study Analytics Software Data 100

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Increased workload with no increase in resources.”. More with less.

Communications 122

Communications Crisis Internal International 122

Katie Paine's Measurement Blog

JULY 20, 2023

Understand the human side of risk To succeed at risk communications—and to be able to measure your success—requires understanding human behavior and how humans make choices. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

Chemicals 52

Chemicals Brand Branding Survey 52

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. The goal is to persuade these target groups to purchase the company’s products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. It’s pretty good.

Measurement 60

Measurement Social Media Tourism Twitter 60

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? For high-value technical content, publish a blog post centered around that topic and add a call to action linking to that specific resource. Measure your success You’re pumping out content, but are you seeing a return on investment?

Analytics 81

Analytics Comparison Google Interviews 81

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Communications Conversations

OCTOBER 10, 2019

Those are two huge needs in the year ahead–especially given the burgeoning needs of the storification of the social web. ” I’d be doubling down on finding resources that could help me measure, track and analyze every piece of data we had. But, I also see a few obvious areas where I would definitely add budget.

Brand 79

Brand Branding Survey Conference 79

Solo PR Pro

SEPTEMBER 25, 2018

In a recent survey , 93% of respondents indicated that they outsource all or part of the execution of digital marketing tactics to specialists, while nearly two-thirds consider a collaboration between outsourced and in-house resources as the most effective way. Define success targets and measure them. Define your goals.

Content Marketing 62

Content Marketing Marketing Measurement Resources 62

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Web Strategy by Jeremiah Owyang. Web Ink Now. Sprout Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Presspage

APRIL 1, 2019

Measuring the results. Every PR activity in your plan should be accompanied by clearly stated goals and desired outcomes, such as increasing web traffic, newsletter subscriptions and share of voice on social media. Not only will these goals help keep you on track, measuring and analyzing your results can inform your future PR plans.

eBook 60

eBook How To Measurement SEO 60

Contently - Strategy

OCTOBER 18, 2022

Lack of resources. There are a plethora of ways to do audience research—meaning you can easily eliminate all the guesswork by finding a method that aligns with your resources, budget, and timeline. Internal Resources. AI tools tell you what your ideal customers are doing on the web. ” The good news? The best part?

B2B 94

B2B Company Survey Enterprise 94

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. A great way to start is to brainstorm ways to measure up to your competition. Leverage Multiple Media Channels.

Strategy 75

Strategy Media Analytics Radio 75

NewsWhip

JANUARY 19, 2021

Crisis measurement and benchmarking. Having this level of insight makes it easier for you to tell the story of a crisis, and get the buy-in and resources needed to put your response plan into action. Announcing Top Websites Leaderboard, allowing you to rank web publisher performance across any industry, topic, or trend.

Crisis 78

Crisis Crisis Management Data Measurement 78

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( There are tools that can help you find the right influencers or you can find an outside resource who can do this for you. Not amplifying your content.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113