7 takeaways from a study on B2B thought leadership; why it works or doesn’t
Sword and the Script
MARCH 26, 2024
The 2024 version is out so I spent some time perusing the report to write about it here. Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” So, marketing winds up writing content without talking to a customer !
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