Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Webinar Speakers. Anne Keogh.

Pitching 195

Pitching Media Data Technology 195

Sword and the Script

JUNE 25, 2020

The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. You can check out forthcoming (and past) webinars by the Heritage Region here. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? No registration is required.

Survey 78

Survey Communications Public Affairs Ethics 78

Onclusive

APRIL 5, 2019

Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. In this webinar you’ll learn: Why measure the quality, not just quantity, of your content.

Communications 284

Communications Measurement Strategy Media Relations 284

Sword and the Script

JUNE 11, 2020

Indeed, the second top challenge seems related – an “executive team that doesn’t understand comms.” That’s part of what Ned Lundquist and I will review on a webinar next week hosted by the IABC Heritage Region , titled, The 2020 Job of the Week Communication Survey Review. Webinar] appeared first on Sword and the Script.

Survey 89

Survey Ethics Media Relations Report 89

Cision

MAY 24, 2016

To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. This includes speaking engagements, bylines in trade publications or guest appearances on webinars or podcasts. Measuring the value of an award, however, can be difficult. Start by establishing your goals.

Measurement 222

Measurement Leadership Pitching Software 222

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. This means that pitching must start with the right data and end with measurement.

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. That said, don’t expect your social media channels to be the biggest driver of conversions for you.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. In our next article, we’ll dive into applying this methodology to PR measurement. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Performance evaluation and measurement expertise. ? In our next article, we’ll dive into applying this methodology to PR measurement. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Want to see the value of your PR and social media campaigns?

Analytics 120

Analytics Media Relations Media Software 120

Onclusive

APRIL 15, 2020

One of the biggest challenges communicators encounter when innovating their approach to measurement is explaining to executives why change is necessary and investment beneficial. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

APRIL 15, 2020

One of the biggest challenges communicators encounter when innovating their approach to measurement is explaining to executives why change is necessary and investment beneficial. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

DECEMBER 28, 2021

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events. A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and these are driving pipeline and revenue. How 2,400 Journalists Use Social Media for Reporting .

Blogging 135

Blogging Software Google Content Marketing 135

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. Users can track and share media mentions on the go. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Reddit data.

Reddit 176

Reddit Software B2B Technology 176

Solo PR Pro

SEPTEMBER 12, 2017

Added to this murky market is the debate about the value of media relations, a service which far too many believe encompasses the scope of the public relations practice. We argue about the relevancy or shrinking media market ad nauseam. Last month, Lisa Gerber showed us how to measure and report results.

Measurement 49

Measurement Report Analytics Google 49

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 89

Software Pitching Measurement Enterprise 89

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Find your organization’s best stories. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

The Proactive Report

DECEMBER 31, 2017

I’ve seen several webinars and articles this week about the rise of earned media in the marketing mix. But as more agencies not familiar with the ethos of media relations jump on this bandwagon there are some possibilities that concern me. It makes future media relations more than a little awkward.

Media 0

Media Media Relations LinkedIn Digital PR 0

Onclusive

FEBRUARY 2, 2022

Join us for Building The Perfect Pitch and Nurturing Your Media Relationships webinar on February 17th.

Pitching 195

Pitching Data Technology Storytelling 195

Sword and the Script

FEBRUARY 23, 2021

Many of the PR media monitoring tools use domain authority as a measure of coverage quality. Rand Fishkin, who founded Moz, and was one of several co-inventors of DA, agrees : “That’s why digital PR has such amazing (but hard to measure) ROI: getting on podcasts, blogs, news sites, social feeds, webinars, etc.

SEO 131

SEO Engineering Google Study 131

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. But I wanted to learn more, and had some questions.

Data 159

Data Media Software Viral 159

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. Also see these related posts: Is Media Relations Getting Harder?

Corporate 74

Corporate Communications Survey Employee 74

Onclusive

FEBRUARY 17, 2021

We’ll discuss how to select the right PR agency for your organization, how to set up a productive relationship from the start, and more in our upcoming webinar, The Complete Guide to Building an Impactful Relationship with your PR Agency. media relations, crisis management, social media, etc.) Reporting structure (e.g.

Agency 51

Agency Measurement Resources Report 51

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. No one wants to attend a two day conference via webinar.

Crisis 151

Crisis Government Energy Community 151

NewsWhip

MARCH 31, 2021

Watch webinar. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021. What happens when influence outshines advertising? Read transcript. Bryan Pedersen, Chief Information Officer, MSL USA. Paul Quigley, CEO & Co-founder, NewsWhip.

Advertising 131

Advertising Advertising Data Reputation 131

The Stalwart Blog

NOVEMBER 6, 2015

Personally, one of my goals for the New Year is to become knowledgeable about measuring, tracking and reporting social media engagement because it’s essential to understand what numbers mean. For example, do you want to learn more about Periscope and incorporate it into campaigns in 2016? Re-evaluate relationships.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Sword and the Script

NOVEMBER 22, 2016

Media relations and influencer relations are hard won and you want as many people as possible in your target market have a chance to read it. For example, I once worked for a company that promoted a webinar in native advertising. Finally, and one last point that must be part of the process is measurement.

B2B 60

B2B Facebook Marketing Social Media 60

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. Read on for their helpful tips. Conduct your research.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214