Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. What Matters to Our Brand?

Measurement 166

Measurement Strategy Media Analytics 166

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement.

Measurement 119

Measurement Communications Survey Web 119

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Remote PR Jobs

AUGUST 31, 2022

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. For example, is it broadening audiences?

Publicity 208

Publicity How To Storytelling Construction 208

Onclusive

AUGUST 9, 2021

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Onclusive

JULY 27, 2020

Onclusive has long been the premier provider of PR analytics. Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution.

Enterprise 307

Enterprise Analytics Media Analysis 307

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. PR News Conferences.

Conference 256

Conference Content Marketing Marketing Internal 256

5W PR

MARCH 26, 2024

Channels Selecting the best channels to spread the message is key in B2B tech PR. Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience. Content marketing Complement the PR efforts with a strong content marketing strategy.

B2B 78

B2B Strategy Communications Case Study 78

Deirdre Breakenridge

NOVEMBER 11, 2014

Students and professionals will come together to discuss strategies, tactics, and best practices for a variety of situations, including initial client meetings, success measurement, motivation, integrated marketing, presentations, and nonprofit communication. Others consider blasting news releases good media relations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

The Hoyt Organization

APRIL 23, 2024

With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. In the US alone, there are over 1.8

Strategy 102

Strategy Nonprofit Social Media Leadership 102

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. Here’s why I believe the KBI is a good way to approach the evaluation and reporting of PR campaigns.

Measurement 100

Measurement Advertising Advertising eBook 100

Mindful Marketing

JANUARY 12, 2017

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. Defining share of voice: When asked to measure share of voice, you should first ask “Share of voice for what, specifically?”

Measurement 60

Measurement Analytics Agency Data 60

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 96

Pitching Print Measurement Report 96

OnePitch

OCTOBER 20, 2022

Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. One of the beautiful, energizing aspects of my role (and media relations in general) is that there is no ‘typical’ day-to-day. Earlier in my media relations career, I thought clever subject lines were key.

Media 96

Media Sports Agriculture Pitching 96

Onclusive

DECEMBER 17, 2018

Tae Hea Nahm of Storm Ventures, an early investor in Marketo, shared, “I see significant parallels between how companies like Marketo and others took marketing to a new level based on data and analytics and what AirPR is doing for PR and the communication function.”. AirPR is the data science company for communication and public relations.

Analytics 150

Analytics Data Big Data Technology 150

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

In the world of PR , there are few fields more exciting and terrifying than the cybersecurity industry. It’s essential for savvy PR professionals to stay up to date on the latest developments in the space. PR teams should organize their contacts by vertical, separating outlets and reporters based on recent coverage.

Privacy 294

Privacy Media Telecommunications Conference 294

5W PR

JULY 15, 2023

Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Partner with influencers whose values align with the brand’s own and who have a genuine connection with the target audience. Communicate openly and honestly about the brand, products, and business practices.

Corporate 78

Corporate Industry Communications Ethics 78

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Let this glossary be your foundation for success in the fast-paced world of PR.

Viral 52

Viral Crisis Communications SEO Reputation 52

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Corporate-side PR. The Challenge.

Industry 113

Industry Measurement SEO Corporate 113

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. How did you get your start in PR/Communications? The communication and PR industry is constantly evolving.

Reputation 177

Reputation Measurement Exercises Pitching 177

Onclusive

FEBRUARY 2, 2022

Connect it to current issues or events, such as recent news, new statistics, or a new element to a story that the journalist has recently covered. Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection. Also, make sure that your pitch is timely.

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

From the powerhouse Netflix, to more niche apps like horror channel Shudder, Connected TV (CTV), and Over the Top (OTT) usage has become a part of everyday life. That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . by 2024. . Growth of CTV/OTT ad tech.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

From the powerhouse Netflix, to more niche apps like horror channel Shudder, Connected TV (CTV), and Over the Top (OTT) usage has become a part of everyday life. That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . by 2024. . Growth of CTV/OTT ad tech.

Trends 170

Trends Advertising Advertising Video 170

Burrelles Fresh Ideas

AUGUST 15, 2023

Public relations is essential in helping drive growth for countless businesses and organizations. Developing strong PR strategies offers significant benefits for companies, and implementing objectives and key results (OKRs) in the process can also be helpful. Leveraging OKRs to drive effective PR strategies.

Strategy 71

Strategy Measurement Google Case Study 71

Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. Have you been recommending a change in strategy regarding social media? Why so many disciplines?

Marketing 244

Marketing Facebook Social Media Community 244

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. A food PR agency’s role goes beyond simply sending out press releases.

Agency 62

Agency Case Study How To Crisis 62

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Corporate-side PR. The Challenge.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Corporate-side PR. The Challenge.

Industry 100

Industry Measurement SEO Corporate 100

Prohibition

AUGUST 25, 2023

Digital marketing also allows retailers to track and measure the success of their campaigns in real-time. Integrating retail PR and marketing for a competitive edge Integrating retail PR and marketing is crucial for retailers looking to gain a competitive edge in the market.

Retail 62

Retail Marketing Analytics Social Media 62

Beyond PR

JUNE 28, 2016

PR agencies have an incredible opportunity in today’s digital media landscape. New tools, integrated strategies, and results-driven tactics have evolved the agency’s role far beyond traditional media relations. If the agency’s role is evolving, though, so must the approach to PR measurement.

Measurement 73

Measurement Advertising Advertising Agency 73

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Smarter Ways to Measure Authoritative Content. ” 4. Silverman. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

The Resolution Blog

APRIL 9, 2019

During our chat, she shared her extensive experience with Paid, Earned, Shared, and Owned media, and how it’s changing the PR world. I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. What are your thoughts on having a proxy measurement? All of it is so siloed.

Marketing 120

Marketing Analytics Measurement Data 120

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Burrelles Fresh Ideas

OCTOBER 24, 2023

Optimizing customer engagement Understanding the importance of the voice of the customer is only the first step in designing customer-focused PR strategies. You also must know how to listen to the voice of the customer, where to find it, and how to build actionable PR strategies from it.

Strategy 97

Strategy Ethics Social Media Data 97