PR for Anyone

MAY 25, 2020

Christina Daves (00:26-00:27) How can you use newsjacking as part of your marketing? In this week’s episode, you will learn about: What’s the strategic publicity plan that works for 2020? You know how to write a great hook, which is your subject line. Part Two of ‘Publicity Plan’ You can also take advantage of newsjacking.

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Agility PR Solutions

MARCH 23, 2023

Email marketing has become an invaluable tool for businesses of all sizes, allowing them to connect with their target customers, build strong relationships and drive ROI. But mastering the art of using email marketing techniques is no easy task.

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Writing How To Marketing Tools 85

Garrett Public Relations

MARCH 11, 2023

The conversations around the implications of this shiny new object have been endless in the marketing realm over the last few months.

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Writing Reputation Marketing Publicity 154

Garrett Public Relations

DECEMBER 7, 2023

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1% economy, up from 30.1%

Marketing 214

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PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. To succeed, public relations must approach communications strategically. Recently, Laura Dunham, Ph.D., What does the future hold?

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Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button. The shiny new toy is an ethical minefield.

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The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. The trick to getting good content from an AI service is to learn how to write excellent prompts. 2023 is almost over.

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Landis PR

MAY 1, 2024

It is valuable input for drafting your clients’ key messages and developing an effective public relations plan. The analysis may also help you Photo courtesy of Pixabay develop or refine your public relations ROI reporting. The post How to Write a Competitive Media Analysis appeared first on Landis PR.

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Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Or focusing on creating content for SEO purposes? And can you balance both?

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Cision

AUGUST 28, 2017

Write as if it Were a Front Page Article. James, marketing director at The Curtis Group , takes that idea one step further. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” Does the headline grab attention? Use Active Voice.

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PR for Anyone

NOVEMBER 3, 2021

In today’s day and age of the internet and access to just about anyone, it’s easy to develop public relations skills and become your own publicist (or have someone on your team do it). Do the same for Realtor Magazine or any other real estate publications and see what they are using for hooks. Develop the skills and do it yourself.

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Deirdre Breakenridge

SEPTEMBER 14, 2017

What is the hardest part about writing a book?”. Most writers I have come across tell me writing a book is both extremely rewarding and at the same time one of the biggest challenges they have ever taken on. The idea is simple, but powerful: Test your idea for a book before investing too much of your time actually writing the book.

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Agility PR Solutions

MARCH 30, 2023

In the marketing world, relationships between agencies and brands are key to creating successful campaigns. One approach to take is storytelling and creative writing. But how do you go about fostering these meaningful connections?

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Contently - Strategy

APRIL 1, 2024

But the problem (probably) isn’t the writing. It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. In other words, we are writing content to capture attention from the wrong eyeballs. Yes, we may get lucky.

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Agility PR Solutions

JUNE 2, 2021

The subtle skill of article writing is worth mastering, since all SEO, content marketing and PR efforts are rooted in quality content. However, when it comes to your brand’s online success, mere writing quality isn’t enough. The post 7 tips for writing content that ranks and converts appeared first on Agility PR Solutions.

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Agility PR Solutions

SEPTEMBER 18, 2023

Even a smaller organization will have someone responsible for PR work, maybe a member of their marketing team. It can be an essential part of how you portray yourself to the […] The post 5 steps for writing an effective PR brief—and agency insights for evaluating them appeared first on Agility PR Solutions.

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PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year. Consider adding press releases to your content marketing strategy this year. Pain points.

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Writing SEO Pitching Engineering 105

PR Fuel

APRIL 28, 2022

Over 90% of marketers say content is a valuable business asset. Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Why write press releases, though? Traditional marketing materials like billboards and flyers can appear in front of any local consumer.

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Writing SEO Consumer Crisis 95

PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. Who writes about your industry for this publication. Are you next?

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5W PR

MAY 31, 2023

Public relations is a fascinating and diverse field that revolves around managing a company’s reputation, building relationships with its stakeholders, and communicating with the media. Researching the Field Before a person can start pursuing a public relations career, it’s essential to research the industry.

Publicity 88

Publicity How To Social Media Trends 88

Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. It was rapidly followed by Anthropic Claude 2 and Google Bard.

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Agility PR Solutions

MARCH 10, 2022

The post 5 tips for writing a business email that will get read appeared first on Agility PR Solutions. Whether it’s promoting a new product to clients, trying to negotiate a more favorable contract with a supplier, or launching a PR campaign, you always want your emails to be read. Many […].

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Writing Corporate Tools Communications 171

Garrett Public Relations

SEPTEMBER 17, 2018

As the whirlwind week that was Content Marketing World is now a memory, we can reflect on what we learned. As a writer, I’m always interested in learning new approaches to help improve the writing process—and the finished product. Looking at CMWorld through a writers’ lens, here are my top eight takeaways. Eight Tips and […].

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PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.

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Writing Storytelling Data Analysis 149

The Hoyt Organization

MARCH 17, 2024

So, how can you write a press release that gets noticed? This article presents the top tips for writing effective press releases. 5 Tips For Writing Press Releases That Grab Attention 1. Therefore, when writing your press release, ensure you present everything in a factual and objective manner.

Writing 52

Writing How To SEO Engineering 52

5W PR

AUGUST 14, 2023

Misconceptions about career opportunities in public relations can lead to misunderstandings about the work and required skills. Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction. But it’s much more than that.

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Publicity Storytelling Crisis Management Reputation 78

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment.

Publicity 131

Publicity Small Business Trends Leadership 131

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. This guide will discuss some key healthcare public relations strategies. Have Clear PR Objectives Setting detailed PR objectives is foundational in shaping any successful healthcare public relations campaign.

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Healthcare Strategy Publicity Pharmaceuticals 64

Agility PR Solutions

NOVEMBER 16, 2022

Anyone who has been in marketing eventually is advised to “write like an eighth grader.” The post You still have to write for humans (and not just eighth graders) appeared first on Agility PR Solutions. The post You still have to write for humans (and not just eighth graders) appeared first on Agility PR Solutions.

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Writing Study Marketing Publicity 85

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it?

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Writing How To Interviews Pitching 130

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

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Marketing Content Marketing Social Media Employee 215

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 170

Technology Publicity Software Pitching 170

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

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PR for Anyone

OCTOBER 28, 2021

A question I get asked is what skills does someone need to be a public relations specialist. “Who writes about [industry] for [publication].” Publicity Plan. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Basically, you need to be observant.

Publicity 130

Publicity Pitching System Small Business 130

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. It’s helpful to use the company’s marketing calendar as a guiding star when crafting the PR plan.

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Writing How To Pitching Privacy 136

Flack's Revenge

MARCH 9, 2021

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. If your secret sauce is so special, and can really make your company a market beater, why not give it a name? But you also need steadfast, focused execution and marketing to become a category king. To Brand or Not to Brand.

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Wadds Inc.

MARCH 8, 2023

Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. A quarter of public relations leaders say they will never use AI tools according to a Confidence Tracker published by ICCO and the PRCA. He’s the CEO of marketing transformation agency Brilliant Noise.

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