PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? I could go on and on.

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Pitching Media Insurance Insurance 130

PR for Anyone

SEPTEMBER 1, 2022

By knowing the types of stories you could pitch the media today, it positions you in a way that you can be that person in the media on a regular basis, be the expert in your industry, and really be seen with more authority and more credibility. So listen to what’s happening online and use that to pitch your stories.

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Pitching Video YouTube Viral 130

PR for Anyone

APRIL 26, 2022

Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! First and foremost, if you are a marketing or social media person, what does that mean? Having you pitch the media. Read all about it and see how you can insert yourself into the story.

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Twitter Pitching Financial Video 130

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! The hook is the most important aspect of all of your marketing. Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! Keep these 3 things in mind anytime you plan to pitch the media.

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Pitching Media YouTube Video 130

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

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Pitching Media Financial YouTube 130

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. You can make their lives so much easier by providing them a pitch that is short and sweet, gets to the point, is easy to read and lets them do a quick scan and know exactly what your story idea is. PR FOR ANYONE.

Pitching 130

Pitching Television Media Interviews 130

5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public.

Creativity 88

Creativity Pitching Small Business Media 88

PR for Anyone

SEPTEMBER 29, 2021

A question I get asked all the time is “What can I do to land a TV pitch?” When you pitch and offer these things to the producer, you are a) showing you understand how television works and b) making their job easier by giving them what they are going to have to dig up. PR FOR ANYONE. Anyone can get publicity!

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Pitching Television Interviews Video 130

Flack's Revenge

MARCH 24, 2023

One was from an old friend and Fusion PR partner, Drew Neiser , CEO and founder of Renegade Marketing. It began: The unpredictability of PR especially for demand generation has pushed it down the B2B marketer’s priority list. 2 recession-proof business by Forbes. The pitch said: Using data from the U.S.

B2B 240

B2B Nonprofit Small Business SEO 240

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Two words: vertical markets. That dreaded lull.

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Pitching Real Estate Banking How To 100

Rock the Status Quo

AUGUST 1, 2014

PITCH submission comes from Lindsay Bell, the fabuloso content director over at Spin Sucks. There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. We also run a popular eCommerce marketing blog.

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Pitching Guidelines Facebook Advertising 173

PR for Anyone

OCTOBER 28, 2021

Pitch consistently and valuably and you will continue to get the yes. Make sure you build relationships with them there, not just pitching. Consider doing this vs. just pitching right out of the gate. Use the internet and social media and find journalists, build relationships, and then pitch great stories! PR FOR ANYONE.

Publicity 130

Publicity Pitching System Small Business 130

Sword and the Script

JULY 11, 2023

Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.” Small Business PR by Gloria Chou Like Christina, Gloria Chou aims to teach fundamental PR and media relations skills to founders and small businesses.

Publicity 127

Publicity Small Business Trends Leadership 127

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Marketing Goal 2: Better position your brand or product.

Marketing 170

Marketing Measurement Trends B2B 170

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. We focus on working with non-profits, small businesses, women CEOs and business owners. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter. Mika: Nail the elevator pitch. TMI does PR.

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Interviews Radio Small Business Pitching 284

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Waxing UnLyrical

JANUARY 30, 2013

CRM, public relations and small business. Which makes a good CRM system for small business a necessity. Because we can only grow our businesses if we have a system that helps we keep track of conversations in play, as well as those we need to initiate. magnum via Flickr, CC 2.0. Which is many, many of us.

Small Business 108

Small Business System Google Examples 108

PR for Anyone

DECEMBER 8, 2022

Don’t pitch what everyone else is going to which is end-of-year wrap-ups, 2023 predictions, resolutions, weight loss, and organization… you’ll never cut through the noise But if you pitch something they aren’t expecting… you give the media a “WOW! I didn’t think of that! PR FOR ANYONE.

Media 130

Media Pitching Privacy Video 130

OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.

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Pitching Consumer How To Meeting 64

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. Lessons in depth. What are the lessons like you ask?

Marketing 144

Marketing Advertising Advertising Small Business 144

Beyond PR

APRIL 26, 2018

Influencer marketing is an easy way to amplify your brand, right? To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard.

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Pitching How To Skype Video 69

Garrett Public Relations

JANUARY 19, 2020

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

Tools 215

Tools Social Media Small Business Media 215

PR for Anyone

SEPTEMBER 9, 2021

See what reporters are talking about and if you have expertise in that area, pitch your story to them. Successful PR Topic : How using the number of homes staged in area was directly related to the booming real estate market. Media outlet that was pitched: NBC4 , Washington D.C. Getting them ready to go on the market.

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Social Media Real Estate Media Pitching 130

Garrett Public Relations

MAY 4, 2022

With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. As anyone in PR can tell you, earning media coverage these days can be a challenge. Each year, the folks at Muck Rack conduct a survey of journalists to ask about their preferences and how they find […].

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Media Pitching Survey Publicity 215

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise.

Creativity 174

Creativity Small Business Storytelling Travel 174

PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. See what’s trending and pitch your expertise around that. And make sure when you pitch the story you mention that this topic has hundreds of thousands or millions of views on TikTok. ” Newsjacking.

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Trends Television Exercises Pitching 246

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. Addressing and solving what pains people is #1 in marketing. You want to pitch around that. THAT is what makes a good pitch. And, it’s not about you.

Industry 130

Industry Pitching How To System 130

PR Fuel

MAY 5, 2022

As a business, knowing the difference between the two is key to your public relations marketing strategy. At eReleases, our goal is to help businesses of all sizes thrive in their respective industries. Or, if your business recently changed hours of operation, then you may want to make a news release.

Small Business 91

Small Business Comparison Writing Reputation 91

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

Pitching 130

Pitching Television Trends YouTube 130

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! But then, as my confidence in what I was doing grew, that confidence came through in my pitches and my follow up and with that, came more yeses.

Media 130

Media Pitching Television Interviews 130

PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. How is your business related to weather, topics, holidays in September. What to Pitch When. See what you can pitch.

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Pitching Television System Local 130

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

Pitching 130

Pitching System Google Local 130

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. How does PR’s use of gAI compare to marketing? The results present a stark contrast to the number of marketers that are using AI.

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Survey Software B2B Pitching 144

Doctor Spin

MARCH 1, 2024

Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. Startups and small businesses. Freelance- and contract work. Professional associations.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! .” Like and share their posts. Comment when relevant. Share contacts or resources you have that could help them on future stories. Always be prepared for your media interview. Know who is interviewing you.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” And start pitching the media because it will just elevate your brand.

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

OCTOBER 7, 2021

When you can pitch yourself as an expert on a topic that is trending online. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well. You could even add that in your pitch when you send it in that “Hey, this is buzzing online. PR FOR ANYONE.

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How To Pitching Film Video 130