Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Presspage

AUGUST 24, 2023

Understanding the trends and topics that matter to the target market is crucial for crafting compelling content. If you know what is trending in your audience’s lives, you can tap into it by offering (sub)culturally relevant content, and thus build a lasting relationship. The culture that brands exude is more important than ever.

Storytelling 78

Storytelling Data YouTube Strategy 78

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. That is to say, Facebook may be used to successfully convey relevant, urgent, breaking news or local alerts. Try to identify any trends in the comments.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Wildfire

MARCH 8, 2018

Smirnoff’s ‘ Equalizing Music ’ initiative, which raises the profile and exposure of women musicians around the world following the trending of the #GrammySoMale viral hashtag after Alessia Cara was the only female winner. Many of these examples demonstrate the power of a think global, act local methodology.

Internal 45

Internal International Viral Local 45

Shift Communications

NOVEMBER 3, 2014

In taking full advantage of local ghost tours and haunted houses during the Halloween season, I was reminded of how much the holiday involves playing on people’s fears. Prankvertising is a marketing strategy and growing trend in recent years that involves pranking, if not outright scaring, an unsuspecting individual or audience.

Advertising 92

Advertising Advertising Viral YouTube 92

NewsWhip

FEBRUARY 7, 2020

This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Over the course of this week, there were fourteen articles combining for around 1,500 engagements, so there was relatively little pickup outside of local sources and blogs. Engagements. Engagements. Week 2: January 6th – 12th 2020.

Journalism 163

Journalism Viral Writing Report 163

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. It’s a useful way of spotting issues, trends, and themes. We do it through storytelling.

Storytelling 60

Storytelling Local Community Case Study 60

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. Raskopf says social media has inspired Dunkin’ Brands to incorporate popular internet trends into their campaigns. Meet people where they are. Take the politics out of it,” she said.

Social Media 117

Social Media Conference Media Corporate 117

Cision

FEBRUARY 5, 2016

I’ve had tons of local outreach through Twitter lately too. We have seen a trend in PR outreach going toward content that’s exclusive to a brand or product. Sally has ONE viral post that brings in all those views. I love Instagram and Facebook! I am far more concerned with the quality of work than the numbers.

Pitching 120

Pitching Instagram Viral YouTube 120

Cision

MARCH 1, 2016

Exercising constant vigilance… monitoring the environment… assessing industry trends… listening for stakeholder criticism or concerns” For every potential crisis that we identify in PR crisis plans, we want to have a way to identify and react as soon as possible.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ReimaginePR

JUNE 18, 2015

In the places where your organization works, profile the local people at their best, having fun, going to work, and engaged in cultural activities. Trend or die. An example of this is Kony 2012 , a viral marketing campaign that was misguided and ill-informed at best, but that captured people’s attention and prompted them to act.

Airlines 120

Airlines Viral Government Local 120

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

APRIL 5, 2016

There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. It’s a trend that’s been very clearly moving in this direction for years. It simply doesn’t work that way, any more that it did in traditional networking. How is it that in 2016 mobile investment even a question?

Mobile 60

Mobile Survey Marketing B2B 60

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Cloud-based tools and project management platforms have become the core of PR teamwork, a trend highlighted by the fact that 59% of PR professionals believe that technology will be key in driving industry transformation.

Analytics 78

Analytics Digital PR Storytelling Local 78

NewsWhip

SEPTEMBER 17, 2019

It’s too early yet to see if this is a trend, due to the fact that engagement does tend to drop in the summer as people travel and head to the beach, so it’s something we’ll keep an eye on in the coming months. We looked at the data to find out. These were the top 15 web articles on Facebook in August 2019. This time we see it for Chicago.

Viral 138

Viral Web Facebook Local 138

Buzzstream

AUGUST 28, 2019

Why it works: It visualizes trends and often has interesting high and low points that people wouldn’t otherwise have seen. How did a trending topic explode on Twitter? This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. Social Media Content Analysis.

Survey 98

Survey Data Comparison Analysis 98

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

Prohibition

APRIL 18, 2023

Video content helps brings to life Red Bull’s many sporting partnerships and one of the reasons Red Bull has become such a household brand , is due to its many pieces of video content going viral, seen and engaged with by many. As the platform allows only video content, Oreo gives real ‘personality’ to its posts.

Video 62

Video Sports Brand Branding 62

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level.

Social Media 45

Social Media Media Storytelling Local 45

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. Some of your local TV stations kind of do the same thing, usually at the end of the segment. Eventually, that’s the stuff that ends up at these local stations. Phone videos become viral, whether it’s legitimate or not.

Crisis 78

Crisis Local Facebook Social Media 78

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

DECEMBER 10, 2019

The biggest trend in 2020 will be standardization of the practice of converting a brand’s most impactful earned media articles into advertising assets and leveraging advanced targeting and automation to put those articles directly in front of precise audiences, at scale. “Not Not all predictions are positive. For this, I apologize.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. How did Movoto do it?

Real Estate 57

Real Estate How To Web Case Study 57

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Follow her at @prnearnings for financial news and industry trends, or connect with her on LinkedIn.

Blogging 77

Blogging Company Engineering Airlines 77

NewsWhip

DECEMBER 9, 2020

With the election dragging on through the first week of November, the month was a political one in terms of the top content that went viral on Facebook. Overall, there was a mix of publications, with mainstream mixing with non-mainstream and some local publications featuring in the count. Benedict Nicholson.

Facebook 78

Facebook Viral Healthcare Journalism 78

NewsWhip

JUNE 23, 2021

Zach joins NewsWhip’s President and Chief Revenue Officer, Brett Lofgren, to discuss anticipating the needs of clients in infrastructure, including news coverage and social conversation trends in this space. I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time.

Data 78

Data Media Analytics Energy 78

Prohibition

DECEMBER 17, 2021

Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. A crisis communications plan is more important than ever to prevent your company from becoming a trending topic because of something that’s not true. Domino’s Viral Staff Video.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

NewsWhip

AUGUST 11, 2021

At NewsWhip, we’ve spent years working with organizations such as First Draft and the WHO, who are at the cutting edge of these trends. In the case of a regional or local focus, using data to understand local narratives will enable you to frame the story so it ‘lands’, as Todd Ringler of Edelman describes: . “We So it goes.

Brand 78

Brand Branding Groups Data 78

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

OCTOBER 30, 2020

We wanted to dig a little deeper into what kind of content was going viral about each candidate, and who was writing the most viral stories about them, so we categorized the top 1,000 stories since May for each. . In particular, his clearing of a square filled with protestors to visit a local church was widely criticized. .

Viral 174

Viral Journalism Analysis Comparison 174