Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? I’ve had tons of local outreach through Twitter lately too. We have seen a trend in PR outreach going toward content that’s exclusive to a brand or product. Sally has ONE viral post that brings in all those views.

Pitching 120

Pitching Instagram Viral YouTube 120

ReimaginePR

JUNE 18, 2015

In the places where your organization works, profile the local people at their best, having fun, going to work, and engaged in cultural activities. Get that footage on file, because if and when disaster strikes, it will help you (and the media you’re reaching out to) tell the whole, human story of the community. Trend or die.

Airlines 120

Airlines Viral Government Local 120

Sword and the Script

APRIL 5, 2016

There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. And markers need to have a plan to ensure that digital marketing investment is engineered to build an “owned media” audience: the utilitarian corporate blog, newsletter or community website.

Mobile 60

Mobile Survey Marketing B2B 60

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. It was no official confirmation, but the impact of the update was felt across the SEO community. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

NewsWhip

SEPTEMBER 17, 2019

It’s too early yet to see if this is a trend, due to the fact that engagement does tend to drop in the summer as people travel and head to the beach, so it’s something we’ll keep an eye on in the coming months. We looked at the data to find out. These were the top 15 web articles on Facebook in August 2019. This time we see it for Chicago.

Viral 138

Viral Web Facebook Local 138

Buzzstream

AUGUST 28, 2019

Why it works: It visualizes trends and often has interesting high and low points that people wouldn’t otherwise have seen. How did a trending topic explode on Twitter? This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. Social Media Content Analysis.

Survey 98

Survey Data Comparison Analysis 98

Sword and the Script

DECEMBER 10, 2019

The biggest trend in 2020 will be standardization of the practice of converting a brand’s most impactful earned media articles into advertising assets and leveraging advanced targeting and automation to put those articles directly in front of precise audiences, at scale. 16) Social media fragments into niche communities.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. If you’ve been watching any of the local media, you know that PR crises can take place. Some of your local TV stations kind of do the same thing, usually at the end of the segment. They go to the news. Dave Oates: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

NewsWhip

JUNE 23, 2021

Zach joins NewsWhip’s President and Chief Revenue Officer, Brett Lofgren, to discuss anticipating the needs of clients in infrastructure, including news coverage and social conversation trends in this space. I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time.

Data 78

Data Media Analytics Energy 78

Prohibition

DECEMBER 17, 2021

Crisis communication is something that all businesses should be prepared for. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Crisis communication case studies. Domino’s Viral Staff Video. Police officers. First responders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

NewsWhip

AUGUST 11, 2021

At NewsWhip, we’ve spent years working with organizations such as First Draft and the WHO, who are at the cutting edge of these trends. Marshall Manson of Brunswick Group talks about the importance of building community and having trusted spokespeople. “We So it goes. So that’s the value of third-party spokespeople.” .

Brand 78

Brand Branding Groups Data 78

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52