NewsWhip

JANUARY 19, 2024

Here are some other brands that captured attention in the news and on social media. The video, first posted on the actress’ account, was not well received by the conservative public, and resulted in support for the Delta employee in discussions across social media. million engagements on the platform.

Advertising 78

Advertising Advertising Brand Branding 78

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. Silva’s team can’t orchestrate social media at this level without some help.

Reddit 158

Reddit Viral Analytics Social Media 158

NewsWhip

DECEMBER 7, 2023

Earned media is unpredictable. This was picked up by several local news outlets, with ABC7 in Los Angeles earning over 127k engagements to its article published on Nov 13th, just five days after the initial statement. So, this becomes a lesson that earned media encompasses much more than just what is written about by publishers online.

Brand 78

Brand Branding Retail Viral 78

ImPRessions - Crenshaw Communications

JUNE 8, 2022

What PR Is: Media relations. PR has been seen as media relations by many. We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. Social media engagement. My career in PR has been very different than I expected, in a good way.

Publicity 334

Publicity Advertising Advertising Leadership 334

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. There are pumpkin spice cookies, cakes, candles and yes, lattes. Trends are cyclical.

Analysis 318

Analysis Viral Trends Software 318

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher.

Crisis 176

Crisis Viral Brand Branding 176

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

NewsWhip

JANUARY 11, 2023

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. This story has continued into early January following the TikTok that went viral on Dec 17th.

Brand 78

Brand Branding Viral Employee 78

NewsWhip

SEPTEMBER 14, 2023

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. It’s worth stepping back and looking at just how much of a cultural event the movie has been. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

NewsWhip

MARCH 2, 2020

Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. The latter of these is a viral site associated with feel-good content and spirituality that has been rising rapidly up our rankings in recent months. . This was driven by a number of different viral top stories.

Facebook 166

Facebook Viral Analysis Web 166

Presspage

OCTOBER 24, 2023

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Blogs, videos, podcasts, social media posts - each medium requires a unique strategy.

Analytics 78

Analytics Digital PR Storytelling Local 78

5W PR

JANUARY 23, 2023

Out of all the social media platforms available to companies these days, the unique functionality and culture on TikTok has made the platform one of the most challenging social media channels in terms of content creation for many businesses.

Marketing 88

Marketing Advertising Advertising Viral 88

NewsWhip

SEPTEMBER 17, 2019

Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. We’ve seen local stories go hyper-viral before, as the most shared story in Q1 was a warning about a suspected predator in an unspecified area in Texas. These were the top 15 web articles on Facebook in August 2019.

Viral 138

Viral Web Facebook Local 138

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Travel media reported on hotels decorated in the style of Barbie. He’s just Ken.”

Film 130

Film Marketing Sports Hotels 130

NewsWhip

SEPTEMBER 29, 2020

Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral. This content is featured and searchable within NewsWhip Spike for further insights and content sourcing,” said Youyoung Lee, Senior Manager of Media Partnerships at Reddit.

Reddit 117

Reddit Viral Community Local 117

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. This is where some targeted media training right before interviews is highly recommended. We also admire the beer and spirits purveyors who turn every holiday into a media frenzy featuring a bacchanalia of brand mentions.

Hotels 200

Hotels Local Interviews Viral 200

Cision

JULY 28, 2015

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows. Natalie spent three hours each day monitoring social media for clients. “I I just couldn’t keep that up,” she says. “It

Media 120

Media Viral Newspapers Digital PR 120

ImPRessions - Crenshaw Communications

MAY 3, 2016

But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Still, clever ideas that win earned media and positive brand buzz do exist. Tap into local pride. Here are a few. Turn data into holiday fodder.

Local 120

Local Viral Survey Consumer 120

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. Plenty of companies in the SaaS industry haven’t realized that they don’t always have to create brand new or original content to grab the attention of the media.

Company 88

Company Strategy Viral Data 88

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Unveiling surprising facts or data can also make your online PR content go viral. These tools allow you to keep track of sentiment indicating mentions on various social media channels.

Digital PR 251

Digital PR How To Small Business Analysis 251

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. Most of the top coverage was driven by the breakneck policy changes on the platform, with some cheering and some criticizing the rapid pace of change at the social media site. Twitter dominated attention.

Brand 78

Brand Branding Policies Local 78

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube. The video has almost 100 million views.

Film 131

Film Viral YouTube eBook 131

Communications Conversations

MAY 12, 2023

Lesson #2: The right people are searching for me One of my goals with my LinkedIn work is to merely create more awareness for my name and what I do (social media marketing). Notably: NPR leaving Twitter (my top post in terms of reach) and a wonderful Red Wing Shoes campaign with a local non-profit. That post only had 140+ engagements.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

PRSay

OCTOBER 25, 2017

.” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. 3 Ways to Maintain Control of Your Corporate Social Media.

Social Media 120

Social Media Conference Media Corporate 120

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. ” This applies to the media who cover business, whether they’re on the SMB beat or not. Smaller companies can seize sudden PR opportunities. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

David PR Group

OCTOBER 6, 2017

The First Amendment and social media don’t mix. Also last year, a Miami man went on an epic rant about the election in a local coffee shop. His disparaging words were captured on video and posted online, turning him into a viral sensation. But guess what? Did he say stuff that was offensive? –John.

Social Media 73

Social Media Airlines Media Reputation 73

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. ” But it’s easier than ever for something that would once have been a local incident or a minor issue to blow up in a big way.

Crisis 180

Crisis Airlines Brand Branding 180

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Mark My Words

APRIL 26, 2022

To this day, Mason makes sure that he gets every print copy of the local Craven Herald and Pioneer newspaper posted down to his south-east London home, where he now lives with his primary schoolteacher wife and their two sons. . There isn’t any journalistic or media heritage in the family. Even he can’t quite explain.

Radio 60

Radio Local Meeting Journalism 60

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’"

Instagram 98

Instagram Crisis Local Privacy 98

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Social media works to display your news to existing fans, and potentially their followers too.

Blogging 215

Blogging Company Engineering Airlines 215

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Annie Perkins. Vice President. Watch some great coverage in 2017? Contact us today !

Print 60

Print Media Travel Wireless 60

ImPRessions - Crenshaw Communications

MARCH 27, 2018

Since the shooting at Marjory Stoneman Douglas high school in Parkland, Florida, a small group of activist students have shown remarkable media and public relations savvy in taking on powerful forces who oppose firearm restrictions. A native grasp of PR, media, and visual storytelling. They’re skilled at social media.

Interviews 200

Interviews Groups Storytelling Social Media 200

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. And the feud began, spilling out from social media into the chain's brick and mortar stores. 2 – Act at the Speed of Social Media. Popeyes responded with a two-word tweet: “Y’all good?”

Twitter 105

Twitter Marketing Social Media Viral 105