Contently - Strategy

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. And relevance is fundamental to SEO success. Don’t expect an immediate bump in search engine rankings when you write for intent.

Google 123

Google Engineering SEO Writing 123

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling?

SEO 75

SEO Engineering Google Writing 75

Presspage

JANUARY 17, 2018

“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” subheads or deck heads) matter to SEO in ways both obvious and obscure. ” Write ‘kickers’ for your headlines. .”

SEO 60

SEO Engineering Mobile Pitching 60

PRSay

NOVEMBER 12, 2019

Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. More than anything, if you want your release to be newsworthy, make sure it tells a story, is truly “news,” and makes it easy for a journalist to write about. You can also follow them on LinkedIn and Twitter.

Writing 92

Writing How To Print Corporate 92

Communications Conversations

NOVEMBER 12, 2021

I polled my LinkedIn audience last week, asking: What’s one class you wish you could have taken in college, but weren’t offered? 2 – SEO & SEM. 2 – SEO & SEM. SEO/SEM is highly under-represented in an academic setting. Or, what about SEO and SEM? We barely scratch the surface.

Communications 155

Communications SEO Social Media Video 155

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. But in our business the role of the press release is up for debate.

SEO 221

SEO Data B2B Writing 221

Waxing UnLyrical

JUNE 24, 2013

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. vs. Black Hat SEO. Writing Effective Alt Text For SEO.

SEO 78

SEO Engineering Software Google 78

Solo PR Pro

JUNE 26, 2018

During our hour together, she shared how we can get more out of LinkedIn and leverage it to attract our ideal clients. Why Should We Care about LinkedIn? . LinkedIn can help us brand ourselves and craft our best story through online search results. This includes LinkedIn. Your LinkedIn headline holds a lot of weight.

LinkedIn 45

LinkedIn Mobile Groups Writing 45

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation. If you’re a PR pro needing a refresher, check out our earlier post on what PR people should know about SEO. If you write it, leads will come. PR aids business development.

SEO 125

SEO Case Study Conference Retail 125

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Editorial Writing : A lot of my friends have serious success when it comes to writing for Fast Company, Inc, Business Insider, Huffington Post , AdAge , and all that — if you have the juice to command it. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Consistent production of longer PR content allows one to take control of one’s public image instead of leaving it to the interpretation of sound bites, a LinkedIn summary, or “official” channels like annual reports.

Case Study 178

Case Study SEO Film Video 178

The Proactive Report

JUNE 26, 2017

If you’re creating content without a knowledge of SEO frankly you’re just throwing that content out there with your fingers crossed, hoping it will get seen. Write good quality content. Connect on LinkedIn. One of the places you need visibility is in the search engines – Google in particular. Call 888 243 3470.

Google 149

Google Guidelines SEO Digital PR 149

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. For Search + Analytics , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Stephen Waddington

JANUARY 31, 2019

Individual bloggers have shifted to platforms such as Facebook and LinkedIn where it’s easier to engage with a community at scale. They’re curating content and writing newsletters. The link between blog content and SEO is well established. But SEO-fuelled blogging is a long term game. Podcasts are the current vogue.

SEO 113

SEO Community Blogging LinkedIn 113

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. CLASS DESCRIPTION. CLASS PREREQUISITES.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Drop me a comment below or on Twitter or LinkedIn.

Technology 167

Technology Publicity Software Pitching 167

Landis PR

MAY 1, 2023

While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome. Fortunately, numerous resources are available to help you write an excellent prompt. Prompts Daily is an excellent resource for leveraging AI prompts for almost any use case.

Tools 52

Tools Marketing Writing Resources 52

Critical Mention

MARCH 17, 2022

Not only will your audience grow, but collaborating with influencers can also help boost SEO. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. The key to picking the right influencer is to choose one that’s already involved in talking about your industry.

Social Media 144

Social Media Media SEO Instagram 144

The Proactive Report

NOVEMBER 10, 2016

You need to learn how to write your press releases so that Google will index and rank them. What you want is one that is affordable and has all the latest technology and SEO tools built in. Connect on LinkedIn . And then they have to be published on a website that is already a Google News source. Google maps. Slide decks.

Engineering 160

Engineering Google Banking Small Business 160

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. Another 33% report using it occasionally and 27% are considering experiments.

Report 105

Report Publicity Marketing Pitching 105

The Proactive Report

MAY 27, 2018

The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. Connect on LinkedIn. “If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. New Skills for PR. Read the full report.

Industry 113

Industry Measurement SEO Corporate 113

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. You can use social media platforms, Google, LinkedIn, and online directories to build your list. Then, write a fresh release for that publication.

How To 96

How To Guidelines Writing Pitching 96

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. The survey “skews toward LinkedIn users, B2B marketers and people in the U.S.” click image for higher resolution) 2.

B2B 147

B2B Study Blogging Marketing 147

The Proactive Report

MAY 27, 2018

The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. Connect on LinkedIn. “If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. New Skills for PR. Read the full report.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. Connect on LinkedIn. “If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. New Skills for PR. Read the full report.

Industry 100

Industry Measurement SEO Corporate 100

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. I promise you can do it. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Critical Mention

MAY 31, 2019

Using search tools like SEMRush or Keyword Planner are great ways to achieve this goal by allowing you to conduct an SEO audit of your site and analyze your competition. . He has a passion for content writing, social media and SEO. Create a targeted meta tag. Until next time! Critical Mention. SCHEDULE A DEMO.

SEO 102

SEO Film Advertising Advertising 102

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. I’ve already been on Buffer to find out my optimal sharing times on LinkedIn (this is the network I focus on).

Digg 104

Digg SEO System Reddit 104

Sword and the Script

OCTOBER 25, 2022

I’ve found that employers expect not just one skill like writing, but design skills as well.”. Managing LinkedIn for executives. Much more posts on social and creating thought-leader pieces for LinkedIn.”. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Much more attention on social media and SEO.

Communications 120

Communications Crisis Internal International 120

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

JUNE 19, 2019

Fifty-nine percent of B2B marketers say email is their most effective channel for revenue generation ( WordStream ), and over 88% of companies are marketing on social media ( SEO expert ). For example, industry articles might be very successful on LinkedIn and Twitter, but not have as high of engagement on Facebook. SCHEDULE A DEMO.

Content Marketing 128

Content Marketing How To Marketing B2B 128

ISEBOX

NOVEMBER 18, 2016

So, feel free to share it on Facebook, Twitter, LinkedIn, Instagram and Pinterest with those amazing multimedia assets that go right along with it. Write for the Platform. On the two, it is generally acceptable to be a little cheekier than say a LinkedIn post. In summary, if your message is worth writing, it’s worth sharing.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Contently - Strategy

NOVEMBER 12, 2019

Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. The Beginner’s Guide to SEO | Moz.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism. LinkedIn Enters in China.

Leadership 164

Leadership Blogging Storytelling SEO 164

Solo PR Pro

APRIL 6, 2021

That means staying extremely close to the news and following those reporters writing about key trends on an hourly basis throughout the day. Two “tools” I use constantly in these efforts are LinkedIn and various “as it happens” Google News Alerts. Bill Threlkeld, Threlkeld Communications, Inc.

Tools 89

Tools Google LinkedIn Leadership 89

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. How to prep and pitch a byline.

B2B 147

B2B Leadership Customer Service eBook 147