Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. This is because communication is framed hierarchically in content marketing, which is different from thought leadership.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK OK, so I’m biased.)

Company 115

Company Publicity Leadership Pitching 115

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. It was enough budget for one full-time resource for about six months. The consistency and quality of the publication – that little blog – had elevated public perception. I didn’t pitch it.

B2B 106

B2B Leadership Marketing Blogging 106

Deirdre Breakenridge

JANUARY 26, 2016

In PR, becoming the trusted resource is an important part the of the communicator’s professional brand. However, becoming the trusted resource is a career long effort and it should not be taken for granted. Some of the greatest brands have lost public confidence, and gaining back the same level of trust is very difficult.

Resources 150

Resources Course Brand Branding 150

The Hoffman Agency

MARCH 21, 2024

New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. This commitment builds trust and a positive reputation with both the public and policymakers.

Leadership 69

Leadership Biotechnology Policies Local 69

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. The role of public relations may not be top of mind. Here are some key areas where public relations can make a difference.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. Add something meaningful to the public dialogue. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. However, caution is crucial.

Brand 323

Brand Branding eBook Advertising 323

Sword and the Script

FEBRUARY 20, 2024

I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. As always there are links to the underlying resources for anyone interested. The vendor community that serves PR has published a handful of reports over the last few months.

Report 106

Report Publicity Marketing Pitching 106

Konnect Agency

AUGUST 2, 2022

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. Identify Goals.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

Deirdre Breakenridge

DECEMBER 13, 2021

The first area is Human Resources, which is often responsible for helping to create policies. The second area is Public Relations and Marketing, who assist in the dissemination and communication of the policies. The third is leadership who are the role models demonstrating the ethical conduct.

Ethics 195

Ethics Policies Leadership Employee 195

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Often they will tweet looking for sources for a story and social media is the best way to track any changes in publication or beat. . Many of our ad tech programs revolve around executive thought leadership content and speaking opportunities. Top Ad Tech Conferences For PR Exposure.

Conference 319

Conference Privacy Leadership Data 319

Deirdre Breakenridge

MARCH 24, 2020

As more news and information is shared about the Coronavirus pandemic, the public is bombarded with messages and the volume of noise increases. You can check out my video for the full 555 on helping businesses, amplifying the voices of colleagues with giving resources and to learn some simple tips to communicate wearing your EI hat.

Communications 236

Communications Resources Leadership Video 236

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. This isn’t to be mistaken with the overall quality of the publication,” she adds. “We What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. And not every business is a household name. Don’t fear the vertical.

Retail 368

Retail Media B2B Pitching 368

Stephen Waddington

NOVEMBER 28, 2021

The CIPR Artificial Intelligence in Public Relations Panel makes five recommendations for the public relations industry to get to grips the impact of AI on society and the profession. It sets out how the profession should equip itself to exploit the potential and guard against the possible dangers of AI.

Publicity 78

Publicity Big Data Government Survey 78

Reputation Us

APRIL 18, 2017

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Here are three quick tips to get your thought leadership marketing in motion. Here are a couple ideas; Media resource. Get your experts out there!

Leadership 83

Leadership Print Training Radio 83

5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Tech public relations serves as an amplifier, magnifying the brand’s message and catapulting it into the public eye.

Company 78

Company Product Launch Resources Employee 78

Communications Conversations

NOVEMBER 12, 2020

But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. I thrive on change and new challenges versus maintenance.

Publicity 174

Publicity Leadership Corporate Agency 174

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. Create a leadership positioning. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

It’s probably the best resource for thought leadership about our business. Digiday One of the top publications for anything brands and media, Digiday has a wide offering of newsletters on topics such as media, marketing, retail, the workplace and more. As a bonus, they also offer it in Spanish.

Company 203

Company Trends Case Study Crisis Management 203

PRSay

NOVEMBER 4, 2022

Surgeon General Vivek Murthy took a stand publicly against misinformation, calling it “ an urgent threat to public health.”. From the beginning of the pandemic, the focus of my employer, a nationally ranked health system, had become safeguarding public health. I was heartened when, more than a year into the COVID-19 pandemic, U.S.

Ethics 164

Ethics Social Media Education Resources 164

Doctor Spin

MAY 30, 2023

“There’s no such thing as bad publicity.” Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? Barnum was a 19th-century American showman, entrepreneur, and politician known for his larger-than-life personality and uncanny ability to capture the public’s imagination.

Publicity 52

Publicity eBook Ethics Resources 52

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties. It’s imperative that public relations and journalism remain equal and accountable.

Publicity 146

Publicity Newspapers Journalism Energy 146

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. military has enjoyed a fairly consistent upswing in public confidence since the 1970s. Yet the need here is not mere public relations messaging, but leadership and action.

Leadership 156

Leadership Corporate Energy Government 156

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The top PR challenges during the Coronavirus What has challenged public relations the most during the Coronavirus?

Study 133

Study Publicity Survey Internal 133

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 170

Publicity Nonprofit Customer Service Writing 170

Stern + Associates

JANUARY 22, 2024

A decade after its initial publication, Stew Friedman ‘s “ Baby Bust: New Choices for Men and Women in Work and Family ” remains a critical resource for understanding the dynamics of work and family life. Could this mismatch be explained by our current approach to how we balance the various aspects of our lives?

Leadership 62

Leadership Employee Groups Education 62

Onclusive

JUNE 9, 2021

Take the time to review your media database, including carefully researching and building a pitch list of key publications, authors and influencers who will be essential for your campaign. Which authors, publications, influencers that are most crucial to connect with and/or influence your audience? You must also have a follow-up plan.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

PRSay

SEPTEMBER 19, 2023

Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. However, had the Navy communicated to the public why it had chosen those five sailors for its ambassador program, it might have been able to mitigate the resulting blowback.

Communications 176

Communications Ethics Public Affairs Social Media 176

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

AUGUST 17, 2021

Read more: North American Communication Monitor 2020-2021 by the Plank Center for Leadership in Public Relations at the University of Alabama; also see this post on PR ethics based on a separate survey: Code of PR Ethics? “Ethical challenges are most common in consultancies and agencies when compared to other types of organizations.”.

Creativity 96

Creativity Study Ethics Publicity 96

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99