ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. Create a leadership positioning. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?” If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

The media tour has been around for nearly as long as the PR industry. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. The term is a little misleading, however.

Media 207

Media Meeting Interviews Film 207

Shift Communications

SEPTEMBER 8, 2017

The Better Health Tour – a cross-country tour aimed at gathering local health innovators to discuss fostering innovation – was launched as an answer to this challenge. At each stop, disruptors, customers and McKesson veterans gathered to share insights on how to drive healthcare innovation locally and nationally. Katie McGraw.

Healthcare 79

Healthcare Leadership Local Retail 79

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. One of the sources of this information is media monitoring and social listening technology. Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

The Hoyt Organization

APRIL 23, 2024

That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public. For a non-profit, goals could range from increasing donations or volunteers to getting more media coverage for a particular cause. It stands for Paid, Earned, Shared, and Owned media.

Strategy 101

Strategy Nonprofit Social Media Leadership 101

Communications Conversations

APRIL 17, 2020

I mean, who wanted or needed frank media literacy advice from a frozen steak food? Especially given consumers are looking for brands to take leadership right now. It’s something Microsoft CEO Satya Nadella is famous for–sharing employee-only memos on Microsoft’s social media channels. APPARENTLY WE ALL DID!

Social Media 198

Social Media Brand Branding Employee 198

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. It has become firmly aligned with leadership and executive management as a strategic management function. The crisis has had a devastating impact on financial capital but has led to a rise in social capital.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

SEPTEMBER 9, 2021

Alma mater: University of North Carolina at Chapel Hill, Hussman School of Journalism & Media. I wanted to join earlier but didn’t have the required experience at that time, so I joined the Charlotte Public Relations Society, an established local group. Why is leadership service at PRSA important to you?

Meeting 140

Meeting Banking Local Leadership 140

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Planning for Media Coverage. Do you have an ongoing social media campaign? Maybe you work closely with a local TV station and need to consider broadcast monitoring.

How To 265

How To Media Software Agriculture 265

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 162

How To Employee Leadership Nonprofit 162

PRSay

MAY 3, 2024

While the public relies on local and national news organizations for election information, they worry that the news contains misinformation and amplifies division, according to a study from the American Press Institute and The Associated Press-NORC Center for Public Affairs Research.

Public Affairs 87

Public Affairs Local Survey Resources 87

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 109

Marketing Newspapers Print Local 109

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 139

How To Employee Leadership Nonprofit 139

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 84

Meeting Automotive Media Transportation 84

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

MAY 23, 2018

Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. Because trade media editors and journalists are typically subject-matter experts in their respective fields, articles tend to go into deeper detail than those in larger publications. Mention depth of content. Don’t overlook blogs.

Media Relations 136

Media Relations Publicity Media Blogging 136

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Currently, Chris serves as secretary of the local school council at Newberry Math and Science Academy in Chicago. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. A key element to success is the establishment of credible and trustworthy relationships with policymakers.

Policies 59

Policies Publicity Community Construction 59

Communications Conversations

AUGUST 11, 2017

Mainstream media still dominated the landscape. Where no platform or media dominates. And, it’s mostly predicated on the belief, and expectation, quite frankly, that the mainstream media will always be numero uno in the PR/marketing game. Sure, mainstream media still have huge reach today. The 10 pm local news.

Media Relations 87

Media Relations Media Local Leadership 87

The Hoyt Organization

OCTOBER 17, 2023

This means you will find your brand name on their website, social media platforms, and press releases. Use this as an opportunity to increase audience reach by: Amplifying your own PR efforts, especially with local media and industry-specific publications.

Reputation 94

Reputation Local Resources Brand 94

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media. Most (59%) of U.S.-based

Survey 104

Survey Report Media B2B 104

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis. A press conference should give the media something of value.

Conference 202

Conference Training Small Business Leadership 202

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

But national contests, with their grueling timeframe, millions in paid media, and complex primary structure, aren’t really typical. Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections.

Local 159

Local Pitching Interviews B2B 159

Communications Conversations

MAY 12, 2023

Lesson #2: The right people are searching for me One of my goals with my LinkedIn work is to merely create more awareness for my name and what I do (social media marketing). Notably: NPR leaving Twitter (my top post in terms of reach) and a wonderful Red Wing Shoes campaign with a local non-profit.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. If you thought last year’s pandemic-influenced Pride was unusual, then this year promises to be even more different. Well, COVID-19 of course. Always in all ways.

Employee 201

Employee Community Leadership Enterprise 201

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you view Integrated Marketing?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

MAY 8, 2018

Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? If anything, she involved us in her work.

Leadership 159

Leadership Conference Local Internal 159

PRSay

MAY 26, 2020

Still, it’s understandable that many people may be reluctant to visit hospitals after seeing media coverage of COVID-19’s devastating toll. It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. Smith said a key component of the campaign is generating earned media.

Communications 191

Communications Crisis System Healthcare 191

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. The post Building a Media Strategy with Cassie Lawrence, JSA+Partners appeared first on The TypeBar. Read below for the entire interview with Cassie: . PS: you can recommend yourself too.

Strategy 52

Strategy Real Estate Media Pitching 52

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. The content can then be repurposed and shared on various social media channels to maximize its impact.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. The content can then be repurposed and shared on various social media channels to maximize its impact.

Agency 52

Agency Local Newspapers Interviews 52

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

Communications 192

Communications Sports Journalism Fashion 192

Deirdre Breakenridge

OCTOBER 22, 2014

The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · You launch your exciting new social media campaign only to hear… crickets…. Your competitor launches a brilliant new social media campaign. Your latest PR campaign receives unprecedented media coverage.

Crisis 312

Crisis Twitter Community Conference 312

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. This applies to the media also. The largest media houses are Sanoma, Alma Media, YLE (State owned), Keskisuomalainen, Kaleva and TS-Yhtymä.

Radio 64

Radio Pinterest Television Government 64

Cision

APRIL 28, 2017

What are some of the differences in building a communication strategy on a national level compared to a local level? However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. How does social media affect your business development mission and goals?

Local 227

Local Energy Agency Policies 227