Sword and the Script

JANUARY 2, 2024

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter) A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources. Will AI replace PR people in the next 10 years?

Blogging 114

Blogging Software B2B Survey 114

Cision

SEPTEMBER 14, 2017

A recent Pew survey found that only 11 percent of Americans completely trust the news that they read on social media. The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. Over half of journalists described fake news as undermining their area of journalism.

Journalism 309

Journalism Study Social Media Resources 309

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 102

Survey Report Media B2B 102

Sword and the Script

MAY 18, 2021

That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. According to a survey, comms professionals gave themselves good grades. This mirrors the sentiment in a separate survey that quantified a self-assessment by CMOs. The Wall Street Journal 80%.

Study 167

Study Communications Survey Pitching 167

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. As I wrote this time last month , Notified, Muck Rack, and PRophet both offer gAI based on OpenAI technology.

Survey 146

Survey Software B2B Pitching 146

NewsWhip

FEBRUARY 1, 2024

There is an opportunity for CEOs to lead on innovation Though the study is a long-term tracker in part, a significant portion of the survey is devoted to a topic of interest for the team, and this year that was innovation. This question informed much of their work in the second part of the survey. Source: Trust Barometer, p.35

Government 88

Government Survey Technology Ethics 88

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

PRSay

MAY 22, 2020

Every year, Muck Rack sends out our State of Journalism survey, when we get the chance to ask journalists of all beats and backgrounds how, when and where they want to be communicated with by PR professionals. The State of Journalism is part of our larger mission to help build stronger relationships between PR and journalists.

Pitching 177

Pitching Journalism Survey Report 177

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year.”. These can include commissioning research, surveys, even PR stunts.

Survey 195

Survey Journalism Agency Data 195

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. This is what the trend in content marketing is about. Talk to Us!

Journalism 64

Journalism Brand Branding Advertising 64

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. This is an encouraging sign from this report, which is a slice of the annual global survey co-produced by the Content Marketing Institute and MarketingProfs. Talk to Us !

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Bianchi Biz Blog

AUGUST 31, 2023

These podcasts range widely in length and topic focus, but together, they can keep supplier executives informed on the latest industry news, technologies and trends. Fuller Speed Ahead: FreightWaves CEO Craig Fuller’s deep dive interview show features top thought leaders in trucking, freight, supply chain and technology.

Transportation 87

Transportation Automotive Mobile Interviews 87

OnePitch

JUNE 28, 2022

Our guest on the podcast this week is Chris Teale , the technology reporter for Morning Consult. As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. Let’s do it.”

Survey 78

Survey Pitching Technology Writing 78

Agility PR Solutions

SEPTEMBER 16, 2019

As Asia-Pacific media and PR pros are coming to grips with rapid technological progress and shifting audience preferences, new research from PR Newswire reveals some telling findings about journalism in the region—with plenty of lessons for media and PR pros here at home and elsewhere around the world.

Journalism 60

Journalism Survey Technology Media 60

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. This isn’t a PR tech story per se, but it is an interesting use of technology in PR.

Software 85

Software Internal International Pitching 85

Cision

AUGUST 13, 2015

By analyzing the perceptions and attitudes of over 3,000 journalists from 11 countries, Cision’s “ 2015 Global Social Journalism Study ” emphasizes the change in journalists’ opinion. Want to learn all of the key findings on social journalism? Get Cision’s “ 2015 Global Social Journalism Study ” today!

Social Media 120

Social Media Journalism Media Study 120

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. As a vertical, technology companies invest 9.7% of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Deirdre Breakenridge

APRIL 25, 2016

Based on the study, Americans now take more than 10 billion photos every month, but only one in two of the survey respondents have looked back at a picture more than ten years old within the last month. What and who are we overlooking because of technology? Do the benefits of being able to quickly preview prospects outweigh the cons?

Print 150

Print Technology Video Software 150

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. The smartphone is our connection to the world. What does it say?

Mobile 152

Mobile SEO Web Training 152

Agility PR Solutions

SEPTEMBER 19, 2018

The post Facing extinction, the power of influence offers local media a lifeline appeared first on Agility PR Solutions.

Local 60

Local Media Journalism Survey 60

PRSay

SEPTEMBER 26, 2022

A recent KPMG survey found that 40% of U.S. She is an associate professor and public relations-sequence coordinator in the School of Media & Journalism at Kent State University in Kent, Ohio. 27 from 3-4 p.m. Please visit prsa.org/ethics for updates on programming. consumers don’t trust companies to use their data ethically.

Ethics 60

Ethics Data Privacy Publicity 60

Shift Communications

SEPTEMBER 15, 2016

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. For example, it’s a rare sight to see The New York Times or The Wall Street Journal provide a link to a company website.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The Role of Technology on the Legal Market.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

FEBRUARY 1, 2020

The answer seems to be a fairly solid “no” – according to reporting by Nat Ives of the CMO Today section of the Wall Street Journal. The polls surveyed 2,201 with a 2% margin of error. The results nest with a survey on brands and politics I conducted in late 2018 – The Complicated Business of Mixing Brand and Politics [Survey]. * * *.

Sports 113

Sports Advertising Advertising Survey 113

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation. I recently participated on a tech committee to help construct a survey for educators.

Skype 150

Skype Industry Storytelling Interviews 150

Bianchi Biz Blog

NOVEMBER 9, 2020

Survey after survey shows that today’s journalists are being asked to do more than ever, in terms of covering broader beats and filing more stories across more traditional and digital platforms, doing more social media promotion and amplification of those stories, and creating more blog posts, videos and webinars, amidst shrinking newsroom staffs.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Vetted co-founder and CEO Jon Amar also owns a PR consultancy. PR tech mentions.

Media 106

Media SEO Analytics Analysis 106

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center. References.

Ethics 60

Ethics Training Education Journalism 60

Sword and the Script

MARCH 27, 2018

That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. Most of my experience in media relations comes from a B2B technology perspective. The alternative?

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism. Nobody wants to be duped.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Buzzstream

NOVEMBER 9, 2020

Using our AI technology, we generated three subject lines and tested each with our respondents. . According to 88% of survey participants, the length of the subject lines were good to excellent. We collected results from 500 Media professionals working in digital PR, journalism, digital marketing, and promotions.

Writing 62

Writing Pitching Survey Digital PR 62

Cision

FEBRUARY 16, 2016

respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. Social platforms introduce new technology. Stories are no longer told through just one medium. Approximately 29 percent of U.S. Twitter is the leading platform among journalists, with 39.9

Report 120

Report Media Television Pitching 120

Beyond PR

APRIL 24, 2018

Once again Cision surveyed journalists in six countries this year about their perception of the media industry. And yet, nearly half of journalists surveyed aren’t sure what all this means for their organizations. Bell holds a degree in journalism from the University of Missouri School of Journalism. This Year’s Theme?

Media 75

Media Survey Pitching Journalism 75

Cision

APRIL 14, 2015

Every day there’s a PR pro who is tasked with getting their client or organization into The Wall Street Journal or The New York Times. For example, to get Bayer in The Wall Street Journal , it took over a year and half of Kernis setting up several meetings with his CEO and a reporter. Don’t Just Work at Your Desk.

Media Relations 120

Media Relations Media Pitching Measurement 120

Sword and the Script

OCTOBER 19, 2021

Among a few of the eccentric companies, even pseudo competitors – those with a bit of overlapping technology – were persona non grata on company pages, blogs, press releases, reports and so on. I’ve had many clients and former employers that were sensitive to any mention of the competition over the years.

Marketing 93

Marketing B2B Construction Consumer 93

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Pulse Surveys : Consumer polls – when they uncover new or surprising data – can be media gold. And tools like Survey Monkey make getting that data as easy as peppermint pie.

Survey 60

Survey Enterprise Radio Print 60

Beyond PR

JANUARY 4, 2018

It’s a bigger problem in China and Sweden, as well as with PR agencies, according to the survey. Around the world, 55 percent of those surveyed said they were unsure whether or not there was any digital or real-world behavior driven by the brand’s content. The requirements for a successful comms professional are changing almost daily.

Measurement 75

Measurement Tools Journalism Content Marketing 75