The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. The recent Pew Research reports on media consumption in the US have some interesting insights. adults get news at least sometimes from social media.

Newspapers 130

Newspapers Social Media Data Consumer 130

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. First, we need more local journalism–whether it’s professional or not. And second, school newspapers are in my blood. when I was 17.

Newspapers 78

Newspapers Blogging Groups Print 78

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media.

Media Relations 107

Media Relations Media SEO Newspapers 107

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. PR pros (and the general public) have increased access to journalists through social media.

Journalism 69

Journalism Reddit Newspapers Government 69

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Opportunities for independent journalism.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink!

Newspapers 59

Newspapers Print Media Social Media 59

Sword and the Script

MAY 19, 2020

Those numbers were tallied up by Muck Rack for the company’s The State of Journalism 2020 report. Ways to use Twitter to Earn Media Coverage Later this month, I’ll be part of a roundup of PechaKucha presentations for the Social Media Club of Atlanta.

Media Relations 200

Media Relations Twitter Media Survey 200

Maxim Behar

MARCH 28, 2024

Maxim Behar, 38 years old with 30 years of experience, I have spent more than half of my life in public communications – journalism, PR, and various other fields. I transitioned from journalism after being one of the founders of the outstanding daily newspaper "Standart," and I wanted to see if I could succeed in business.

Journalism 64

Journalism Newspapers Training Education 64

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 147

Publicity Newspapers Journalism Energy 147

PRSay

NOVEMBER 5, 2021

Understanding earned but unwanted media. The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper.

Communications 189

Communications Journalism Advertising Advertising 189

PRSay

DECEMBER 14, 2021

If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. Along with Meta, videogame platforms are influencing this new, virtual world, but the metaverse is not a specific game, social media platform or app.

Real Estate 158

Real Estate Journalism Construction Newspapers 158

Stephen Waddington

APRIL 14, 2020

The conclusion to the story of the digitisation of news media may only take a matter of months. Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. news industry?

Print 102

Print Newspapers Crisis Local 102

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

Strategy 96

Strategy Publicity Media Video 96

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. They found all these newspapers, cards, and historic documents in the wall of the home. Here are your tips from the pros!

Real Estate 223

Real Estate Local Pitching Media 223

Cision

DECEMBER 7, 2015

After all, Obama is synonymous with social media savvy – and Quora is not a social platform that has been embraced by the masses. Similarly, I read an article in the Wall Street Journal about Lindsay Graham’s use of the app Sidewire , a politics-only social media platform described as “ Twitter for politics.”

Social Media 120

Social Media Reddit Media Twitter 120

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Newswires aren’t earned media .

SEO 279

SEO Print Financial Product Launch 279

PRSay

SEPTEMBER 6, 2022

Surveys have shown that young adults turn to social media such as TikTok and Instagram as their primary news sources rather than newspapers and TV. What, if anything, can legacy media organizations do to engage this audience? It makes our journalism better. It doesn’t mean dumbing down the news.

Journalism 148

Journalism Newspapers Policies Writing 148

PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. Then came the internet and citizen journalism.

Ethics 172

Ethics Construction Television Radio 172

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Our newspaper ended up winning an award for our reporting. How long have you been in journalism and how did you get started? Just this year, FleetOwner won a Jesse H.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Communications Conversations

JULY 24, 2018

The Washington Post, Wall Street Journal, D allas Morning News , Los Angeles Times , Chicago Tribune , Boston Globe , Houston Chronicle , Seattle Times , San Francisco Chronicle , Minneapolis Star-Tribune , and Miami Herald all have paywalls (and those are just the ones I could find with a few simple searches).

Social Media 68

Social Media Media Employee Newspapers 68

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Stephen Waddington

JUNE 13, 2019

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit. Blame is directed squarely at social media platforms and the BBC.

Print 115

Print Media Newspapers Local 115

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Bianchi Biz Blog

NOVEMBER 9, 2020

Consider that: The number of bona fide independent media outlets is declining – in the U.S. the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Waxing UnLyrical

JANUARY 24, 2012

Did you know that newspaper jobs are disappearing at an alarming rate? For as long as journalism and public relations have existed, there’s been rivalry between them. He does social media management for KimberMedia and teaches for @bgckids. PR vs. Journalism: Why Rivalry Hurts Both. He also blogs.

Journalism 93

Journalism Newspapers Pitching Groups 93

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. Kate is the senior social media strategist at the University of St. We know from previous years that the game can be one of the biggest social media moments of the year. So then I got curious.

Case Study 113

Case Study Journalism Study Instagram 113

Sword and the Script

AUGUST 23, 2022

We are a science-based organization and stick to fact-based media.”. We continue to benefit from responsible reporting by our local newspaper.”. Traditional outlets are usually run according to ethical journalism principles.”. “We We play heavily in industry trade media and specific financial media.

Survey 138

Survey Media Report Journalism 138

Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. And there is no coming back.

Social Media 59

Social Media Facebook Airlines Web 59

NewsWhip

SEPTEMBER 28, 2023

As one of the biggest social media platforms in the world, Facebook has established itself as a trusted news source globally. Also performing well were daily newspaper El Pais (16.4M), Catalonia’s leading news source La Vanguardia (15.8M), and Galician created La Voz de Galicia (13.8M).

Facebook 78

Facebook Sports Newspapers Television 78

Bianchi Biz Blog

APRIL 18, 2022

How long have you been in journalism and how did you get started? I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. Finish this sentence: If I am not reporting, I am ….

Meeting 78

Meeting Automotive Media Newspapers 78

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. Hats off to Aldi’s social media team! They are always on it when it comes to social media content and really has crafted a fantastic social media presence.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The age of social. There’s a misconception that these Social Media Editors post what they’re told to.

Media 54

Media Newspapers Journalism Video 54

Maxim Behar

FEBRUARY 18, 2024

Thirty-five years ago, I was among the founders of a beautiful newspaper in Bulgaria - the "Standart" newspaper, which still exists today, and I read it with pleasure. He said many things about many topics, including, "You can achieve a lot with journalism, but you need to know exactly when to give it up." Maxim: 30 years ago.

Newspapers 59

Newspapers Travel Course Meeting 59

Stephen Waddington

SEPTEMBER 17, 2019

Jessica Pardoe When did you last read a newspaper? We consume news through TV, mobile apps, PC and social media. In fact, it’s becoming unusual to pick up a newspaper. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule.

Print 60

Print Newspapers Media Advertising 60

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. It’s opinions on social media all day long, 24/7.

Ethics 89

Ethics Journalism Radio Television 89

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Going into college I just knew that I would be a reporter at a newspaper. What are some of the biggest social media mistakes brands make?

Social Media 227

Social Media Newspapers Reputation Community 227

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Artificial intelligence also has the potential to revolutionize journalism.

Publicity 167

Publicity Social Media Measurement Television 167