How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Perhaps none have been affected more than print newspapers. Hinds is optimistic that the newspaper industry can take advantage. “We

How brand journalism fills the void as media outlets dwindle

PR Daily

The erosion of staffing at newspapers and other media outlets presents a problem for PR pros. As newspapers have disappeared or shrunk, PR staff and agencies have fewer opportunities for media placements. Brand Journalism

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Journalism and News Trends for PR Pros


The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism.

John Oliver and the future of newspapers

Media Bullseye

Earlier this month, John Oliver highlighted the plight of newspapers in a 19-minute soliloquy that focused on how important newspapers are—and he also made some fun of the industry’s attempts to address declining subscription rates.

Zuckerberg defends Facebook with 1,000-word Wall Street Journal op-ed

PR Daily

Now, Zuckerberg is trying an op-ed in The Wall Street Journal. His latest peace offering is a Wall Street Journal op-ed titled, “The Facts About Facebook.” Advertisers don’t want their brands anywhere near it.

Can Newspapers Tip The Scales on Scalia?

Flatiron Communications

Wall Street Journal (@WSJ) February 17, 2016. ” What’s most disconcerting about the growing travails of the newspaper industry, at least to me, is the concurrent disappearance of their ability to hold politicians (and executives) accountable.

Brand journalism: Why the faulty arguments must end

PR Daily

stated in bold letters, " There''s no such thing as brand journalism." native advertising. brand journalism. I had to smile; it included brand journalism in its list to affirm that it doesn''t exist. Let the brand journalism rant begin. Newspapers don''t.

Gawker Media resignations highlight struggle between journalism and PR

PR Daily

As journalists and editors struggle to reconcile their jobs with the wishes of their publication’s sponsorship and advertising partners, how much editorial freedom is too much? revealed that 69 percent of marketers believe native advertising is helpful to their communications efforts.

Will quality journalism become extinct?

PR in High Definition

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets. The post Will quality journalism become extinct?

PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic integrity and has shattered the traditional Chinese wall between journalism and advertising. “I researched the newspaper’s coverage of HSBC.

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After the End of Journalism – The Revolution that Turned PR Experts into Publishers, Editors, and Reporters

Maxim Behar's Blog

I remember well how at the end of the 20th century I was giving interviews all over saying how newspapers are dying and will be replaced by online media, that will occupy their territory so that everybody will believe them. In the newspaper era, the time was as stretchy as Turkish delight.

Blendle: Bite-sized saviour of journalism or future apathy victim?

PR in High Definition

By and large, most publications are still struggling to find ways to maintain quality journalism and keep solvent. We’ve also seen a few publications get into trouble for not making it explicit that certain links are to advertisers and represent commercial links, rather than purely advisory ones, so it’s not an easy path to tread. Either way, Blendle is a positive development for journalism and publishing. Christian Sharp firefly pr Journalism marketing PR

Public Relations and the Press: A Powerful Partnership


On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. Thought Leadership Media Relations newspapers

The State of the News Media 2015


This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue.

What the GateHouse/Gannett deal means for PR pros

PR Daily

newspaper chains are fusing as one media powerhouse, in hopes of bolstering an industry in decline. The newspaper market hasn’t recovered—but a mega-deal might help some local papers stay afloat. The two biggest newspaper companies in the U.S.—Gannett The top two U.S.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.).

The State Of Journalism, How It Might Evolve, And How PR Can Help

Mindful Marketing

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.).

Stressing user privacy, Apple offers a monthly news bundling service

PR Daily

The tech company seeks to become the Spotify of online reporting, a potential boon to digital journalism—and, by extension, PR pros. It’s a boon for Apple’s curated news services and good bet to get more eyes on digital journalism. PR Apple journalism

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. As local newspaper readership continues to wane, there hasn’t been a corresponding internet phenomenon to replace the daily local paper.

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

Is this a sign of the future of PR (and journalism)? It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.”

Buzzfeed and Verizon Media announce staff cuts

PR Daily

CNBC reported : The Verizon Media Group includes media properties, advertising and technology. On Wednesday, there were more layoffs at Gannett newspapers across the country, including The Indianapolis Star and The Record in New Jersey.

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Prakky’s pick: Top sources of Australian media news


I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”.

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PR Pros Take On A President

ImPRessions - Crenshaw Communications

Yet this week an interesting piece in the Columbia Journalism Review gave PR professionals some credit for their role in the ongoing war between our 45th president and the press. Has public relations finally won the respect of journalists?

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Do Paid Media Walls Further Divide Our Nation?

Flatiron Communications

Wall of Newspaper Fronts at Newseum (Washington DC). Hardly a day passes without my seeing a tweet from or about Civil , a new enterprise that will use blockchain technology and the sale of tokens to revive and sustain the badly battered journalism profession.

Study: Journalists a top source for providing accurate news

PR Daily

PR pros, CEOs and marketers/advertisers were only trusted by about one in four Americans. Unfortunately, the overall decline of local newspapers and cuts to journalism have created “news deserts.”.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. It is rightly said that PR and journalism are interdependent.

Paywalls Beginning To Lose Credibility

Waxing UnLyrical

It has been, and always will be, advertising. BuzzFeed eschewed the paywall model, opting instead for “native advertising,” essentially an article or editorial and advertiser has paid to place on the site. I hate paywalls with a passion.

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The New York Times rides a rising tide of digital content

PR Daily

The newspaper reported increased profits, largely powered by its online offerings. Online subscriptions have become crucial to the Times’ future, with advertisers increasingly spending on digital platforms as readers shift to online sources for their daily dose of news.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh


AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. “Nail the elevator pitch.”.

Depressed and depressing: the state of UK news media

Stephen Waddington

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit.

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Print news media is dying

Stephen Waddington

Jessica Pardoe When did you last read a newspaper? In fact, it’s becoming unusual to pick up a newspaper. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. Print news media under threat is not an exclusive.

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Why separating editorial and marketing is essential for PR

PR Daily

In exchange, all we ask is you provide us with a list of partners we can contact to see if they’re interested in purchasing advertising in the issue. The convergence of PR, marketing and advertising has only worsened the issue.

Ethics 171

Guardian announces cost-cutting measures amid declining revenues

PR Daily

The swift decline of the newspaper industry hit the United States hard in the mid-2000s, but only recently has it begun to profoundly affect European market. Evidence of that can be seen with United Kingdom newspaper The Guardian.

What PR pros should know about today's newsroom

PR Daily

Layoffs , for one, have become an occupational hazard in print journalism. A newspaper might ax its managing editor or put a publisher with an advertising background at the helm of the editorial operation. Often, these are the gatekeepers of content on the newspaper's website.

Vice plans up to 15 percent staff cuts

PR Daily

On Wednesday, The Wall Street Journal reported that Vice Media plans to cut its staff by up to 15 percent, due to declining readership and revenue. The Hill reported : The Journal reported that Vice also plans to cut its number of websites at least in half.

How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services.

Media 102? A brief update to media 101

PR in High Definition

These are three traditional job titles in the journalism world which have been around for over a century. They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. Are we bidding farewell to investigative journalism?

30 jobs in the PR and marketing world

PR Daily

Newspaper reporter landed third to last on CareerCast ‘s “ The 2018 Jobs Rated Report.” Newspaper reporter. Advertising salesperson. What are the worst—and best—jobs of 2018? Find out, and then check out our roundup of current job openings.

There are now nearly 5 PR pros for every reporter

PR Daily

As I've spent the last several months looking for a full-time journalism job, I keep noticing something depressing. As you would imagine, newspapers have been hit hardest. newspapers staffers has dropped 40 percent in just eight years, from 55,000 journalists in 2007 to 32,900 in 2015.

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