How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications. Perhaps none have been affected more than print newspapers. Hinds is optimistic that the newspaper industry can take advantage. “We

How brand journalism fills the void as media outlets dwindle

PR Daily

The erosion of staffing at newspapers and other media outlets presents a problem for PR pros. As newspapers have disappeared or shrunk, PR staff and agencies have fewer opportunities for media placements. Brand Journalism

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John Oliver and the future of newspapers

Media Bullseye

Earlier this month, John Oliver highlighted the plight of newspapers in a 19-minute soliloquy that focused on how important newspapers are—and he also made some fun of the industry’s attempts to address declining subscription rates. Oliver has emerged as an interesting voice for journalism; he has produced several pieces that dig deep into practices that have been largely ignored by national mainstream media outlets. Buying a newspaper subscription is now an added expense.

Journalism and News Trends for PR Pros


The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism. Want more insights on the effect of social media on journalism?

Can Newspapers Tip The Scales on Scalia?

Flatiron Communications

As our impossibly divided nation chooses sides in the battle over whether President Obama has the Constitutional right to nominate a replacement for Justice Scalia (hint: he does), more bad news keeps coming about the future sustainability of newspapers: Gannett’s revenue falls on continued declines in advertising sales and circulation Wall Street Journal (@WSJ) February 17, 2016. The post Can Newspapers Tip The Scales on Scalia?

Zuckerberg defends Facebook with 1,000-word Wall Street Journal op-ed

PR Daily

Now, Zuckerberg is trying an op-ed in The Wall Street Journal. His latest peace offering is a Wall Street Journal op-ed titled, “The Facts About Facebook.” Advertisers don’t want their brands anywhere near it. There were also the revelations that Cambridge Analytica data-scraping was worse than we thought ; that Facebook was sharing shadow contact information with advertisers; and that turning off Facebook location-sharing doesn’t stop it from tracking you.

PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic integrity and has shattered the traditional Chinese wall between journalism and advertising. Amongst other allegations he says that The Telegraph failed to cover malpractice at HSBC because of its fear of losing HSBC’s lucrative advertising. “I researched the newspaper’s coverage of HSBC.

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After the End of Journalism – The Revolution that Turned PR Experts into Publishers, Editors, and Reporters

Maxim Behar's Blog

I remember well how at the end of the 20th century I was giving interviews all over saying how newspapers are dying and will be replaced by online media, that will occupy their territory so that everybody will believe them. Online media was lightning fast, even then it was interactive, meaning everyone had the chance to express their opinion under every post and it was fairly easy to measure the effect of each advertisement and each text.

Will quality journalism become extinct?

PR in High Definition

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets. The post Will quality journalism become extinct?

Public Relations and the Press: A Powerful Partnership


On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties. As PR jobs increase and journalism employment falls, we need to figure out a way to reinvest in journalism, and fast.

Blendle: Bite-sized saviour of journalism or future apathy victim?

PR in High Definition

By and large, most publications are still struggling to find ways to maintain quality journalism and keep solvent. We’ve also seen a few publications get into trouble for not making it explicit that certain links are to advertisers and represent commercial links, rather than purely advisory ones, so it’s not an easy path to tread. Either way, Blendle is a positive development for journalism and publishing. Christian Sharp firefly pr Journalism marketing PR

The State of the News Media 2015


This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

The State Of Journalism, How It Might Evolve, And How PR Can Help

Mindful Marketing

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight.

What the GateHouse/Gannett deal means for PR pros

PR Daily

newspaper chains are fusing as one media powerhouse, in hopes of bolstering an industry in decline. The newspaper market hasn’t recovered—but a mega-deal might help some local papers stay afloat. The two biggest newspaper companies in the U.S.—Gannett Gannett publishes USA Today, in addition to many well-known local newspapers. The move will probably do little to reverse local newspapers’ downward trend. The top two U.S.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight.

International Conference Preview: Bob Woodward on the Importance of Investigative Journalism


For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. “It’s Journalism is more cerebral than people believe,” he told PRsay via phone from Washington, D.C. “It’s I’m old-school and so, I look at my own newspaper, The Washington Post , The Wall Street Journal , The New York Times.

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. As local newspaper readership continues to wane, there hasn’t been a corresponding internet phenomenon to replace the daily local paper. This decline in overall newsroom employment was driven primarily by one sector: newspapers. Newspaper newsroom employees dropped by 45% over the period, from about 71,000 workers in 2008 to 39,000 in 2017.

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

Is this a sign of the future of PR (and journalism)? Much of this may be because of the shifts taking place in journalism these days–traditional media outlets struggling to remain viable resulting in many journalists finding themselves needing to pursue different types of work; the rise of the “citizen journalist” where just about anybody can hang out a shingle and be a “writer;” the blurring of the lines between PR and marketing, news and advertising.

These are the local publishers getting engagement in the U.S. and U.K.


These tend to be old-school newspapers that have been around for decades, and have grown into national news organizations. The common thread among all the stories was personal narratives, whether that be feel-good or asking for support of some form, with one major outlier being WFLA advertising the full moon date. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that.

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Gawker Media resignations highlight struggle between journalism and PR

PR Daily

As journalists and editors struggle to reconcile their jobs with the wishes of their publication’s sponsorship and advertising partners, how much editorial freedom is too much? revealed that 69 percent of marketers believe native advertising is helpful to their communications efforts. In July 2014, Interactive Advertising Bureau and Edelman polled 5,000 online news consumers about their attitudes towards native advertising.

Buzzfeed and Verizon Media announce staff cuts

PR Daily

CNBC reported : The Verizon Media Group includes media properties, advertising and technology. On Wednesday, there were more layoffs at Gannett newspapers across the country, including The Indianapolis Star and The Record in New Jersey. The company is slimming down in an effort to attract a buyer, and a subsidiary of the New York hedge fund Alden Global Capital — which itself has made drastic cuts at newspapers in its stable, including The Denver Post — has expressed interest.

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Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. According to the Reuters Institute for the Study of Journalism, local media is down by 50% and national media by 30%.

Prakky’s pick: Top sources of Australian media news


I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. This is “journalists talking journalism”. communications journalism journalists Media news

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Study: Journalists a top source for providing accurate news

PR Daily

PR pros, CEOs and marketers/advertisers were only trusted by about one in four Americans. In the 2019 IPR Disinformation in Society study, local newspapers (62%) and local broadcast news (62%) fared well for perceptions of trustworthiness of the media and the ability to provide accurate news and information. Unfortunately, the overall decline of local newspapers and cuts to journalism have created “news deserts.”.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. It is rightly said that PR and journalism are interdependent.

Paywalls Beginning To Lose Credibility

Waxing UnLyrical

It has been, and always will be, advertising. BuzzFeed eschewed the paywall model, opting instead for “native advertising,” essentially an article or editorial and advertiser has paid to place on the site. It is sure to upset some people as it could potentially blur the line between advertising and reporting done by that outlet. To that I say, Based on the quality of journalism coming out of some major outlets, is there really that big of a difference?

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Depressed and depressing: the state of UK news media

Stephen Waddington

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit. Advertising-supported media has been affected by widespread job cuts including around a dozen people at digital-born BuzzFeed. Facebook and Google account for almost 60% of the online advertising market.

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13 stories about the future of news

Stephen Waddington

Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. Newspapers and web sites remain primary media for local news In most countries, local newspapers and their websites remain the top source of news about a town or region, reaching four in ten (44%) weekly. Local news on life support The COVID-19 disruption is likely to hit local news providers hardest, given their continuing dependence on both print and digital advertising.

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh


AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. AirPR: With PR as a focus, you have included marketing and advertising into your agency. “Nail the elevator pitch.”.

Print news media is dying

Stephen Waddington

Jessica Pardoe When did you last read a newspaper? In fact, it’s becoming unusual to pick up a newspaper. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. It’s a challenge for those in the journalism industry and the public relations industry alike. Clickbait and advertising excess Media outlets such as The Daily Mail, The Sun, and The Mirror flourish in digital and print.

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Stressing user privacy, Apple offers a monthly news bundling service

PR Daily

The tech company seeks to become the Spotify of online reporting, a potential boon to digital journalism—and, by extension, PR pros. Amid that context, Apple plans to offer a subscription service that would bundle many print magazines and a couple of newspapers into a single offering—all while putting a premium on user privacy. It’s a boon for Apple’s curated news services and good bet to get more eyes on digital journalism. PR Apple journalism

Guardian announces cost-cutting measures amid declining revenues

PR Daily

The swift decline of the newspaper industry hit the United States hard in the mid-2000s, but only recently has it begun to profoundly affect European market. Evidence of that can be seen with United Kingdom newspaper The Guardian. The Wall Street Journal reported: The paper also said it would move to revamp its advertising models to center more around branded content, video and data-driven products.

Vice plans up to 15 percent staff cuts

PR Daily

On Wednesday, The Wall Street Journal reported that Vice Media plans to cut its staff by up to 15 percent, due to declining readership and revenue. The Hill reported : The Journal reported that Vice also plans to cut its number of websites at least in half.

Why separating editorial and marketing is essential for PR

PR Daily

In exchange, all we ask is you provide us with a list of partners we can contact to see if they’re interested in purchasing advertising in the issue. I’ve been getting them from legit magazines, newspapers and websites, and even when I am working on something that’s purely editorial, it usually doesn’t take long for someone from the advertising side to reach out and ask if I’d be interested in purchasing an ad as well.

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MediaPulse | A Weekly Media Round-Up


Talking Points: Bargaining between the Washington-Baltimore Newspaper Guild and Washington Post owner Jeff Bezos is heating up ( Romenesko ); and Peter Schweizer has made deals with The New York Times , The Washington Post , and FOX News to pursue story lines found in his forthcoming anti-Clinton book that drops on May 5 ( NYT ).

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What PR pros should know about today's newsroom

PR Daily

Layoffs , for one, have become an occupational hazard in print journalism. A newspaper might ax its managing editor or put a publisher with an advertising background at the helm of the editorial operation. If you're looking for a religion reporter to pitch at your state's flagship newspaper, that beat may no longer exist. At the root of layoffs and newsroom reorganization is the question of revenue , a pain point for newspapers.

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third.

Why you should abandon AVE metrics

PR Daily

Most prominently, Advertising Value Equivalency (AVE) remains unfortunately common. AVE stands for the practice of determining the success of an earned media placement by comparing it to the cost of an advertisement of a similar size. Is it possible to ever fully measure earned media?

How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories.