Social Media Overtakes Print Newspapers as News Source


For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults said they often get news from social media, compared to 16 percent from print newspapers.

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As newspaper criticism fades, YouTube video essay flourish

PR Daily

This is similar to a critic’s review in a newspaper or magazine column. He’s raised $2,400 per video on Patreon , which—given that he produces about one video per week—means he’s pulling in more than most newspaper film critics, too.

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How Social Media Is Paving a New Path for Journalism


More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Featured Trends journalists Social journalism study social media

Brand journalism: Why the faulty arguments must end

PR Daily

stated in bold letters, " There''s no such thing as brand journalism." brand journalism. I had to smile; it included brand journalism in its list to affirm that it doesn''t exist. Let the brand journalism rant begin. An elitist''s view of journalism.

PR 101: How to Pitch The New York Times


Radio silence is common, and can be a telling response in itself. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Best Practices Featured newspapers pitching The New York Times

The Human Touch


Don’t overlook the people that work in your organisation: they could be the key to your next magazine piece, newspaper profile or 30-minute radio conversation. Community newspapers and websites often seek profiles of people that live in the area.

Guest Post: When PR Opportunity Knocks…

PR Expanded

Newspapers, magazines and radio stations never had those resources to start with. Guest Post Media Video journalism news video PR PRESSfeed research Sally Falkow trends A Guest Post By Sally Falkow, President and Co-developer of PRESSfeed.

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Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. As local newspaper readership continues to wane, there hasn’t been a corresponding internet phenomenon to replace the daily local paper.

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Pew Study Finds Americans Still Prefer Watching to Reading the News


The survey also revealed that: Fewer Americans are relying on newspapers. The survey reflected the country’s declining dependence on print media; only 7 percent of respondents, compared with 2016’s 11 percent, say they rely on newspapers to stay connected to current events.

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Prakky’s pick: Top sources of Australian media news


I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”.

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Chats with Chip: Neville Hobson on AI and Machine Learning in PR

Media Bullseye

I would add though that if your hundred percent job is writing press releases that’s probably a good place to start in evolving your career and do something that is not going to be the target of robotic journalism, for want of a better way of putting it, because that to me is a classic example.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh


AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. “Nail the elevator pitch.”.

Would you buy a car from that man? Reputation is personal


But when discussing the Senator’s character, an Adelaide radio show host – mocking the Senator’s personal character – said he would make a good car salesperson. journalism Media public relations reputation managementI’ve been pondering reputation.

How to Get Around Paywalls with Licensed Content

Critical Mention

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. This is also true of some important industry and academic journals.

2015 State of the News Media Report

The Proactive Report

Podcast listening is on the rise , which could breathe new life into audio journalism. Newspaper ad revenue declined another 4% year over year, to $19.9 Pew Research released their 2015 State of the Media report this week. And the major takeaway is mobile, mobile, mobile.

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Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If

MediaPulse | A Weekly Media Round-Up


Talking Points: Bargaining between the Washington-Baltimore Newspaper Guild and Washington Post owner Jeff Bezos is heating up ( Romenesko ); and Peter Schweizer has made deals with The New York Times , The Washington Post , and FOX News to pursue story lines found in his forthcoming anti-Clinton book that drops on May 5 ( NYT ).

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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

The “shift” lies in the blog’s expert use of correspondents who explain how traditional media — newspapers, magazines, radio, TV, even music and movies, are dealing with digital and working in a more mobile, networked world.

4 ways to tell video stories about difficult topics

PR Daily

Teresa Mahoney, a video journalist at The Oregonian newspaper, faced a challenge: how to tell the story of threats to steelhead habitats in Columbia River tributaries. FREE GUIDE: The 7 questions you should be asking about brand journalism ].

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PR Pros Take On A President

ImPRessions - Crenshaw Communications

Yet this week an interesting piece in the Columbia Journalism Review gave PR professionals some credit for their role in the ongoing war between our 45th president and the press. Has public relations finally won the respect of journalists?

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Why am I on your media list?


That means journalists working across newspapers, online, radio and TV; in sectors as varied as sports, politics, health, arts, cars, travel … and so on. I’m in the interesting position of being both a PR consultant and – apparently because of this blog, Prakkypedia – part of the media.

The Changing Face of Public Relations in Government; Off Script #30: Merritt Allen of Vox Optima

Sword and the Script

She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer. The days of three networks, daily newspapers and CNN leading news coverage are gone forever. about PR, marketing, sales and journalism.

Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

Negotiations on exact embargo times have become more complicated, but not insurmountable, as major financial newspapers publish in different editions and time zones, as well as online. Journal.

What Lies Ahead for Public Relations in 2018?


We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism.

MediaPulse | A Weekly Media Round-Up


2 ( FishbowlNY ); Top Bloomberg editor Josh Tyrangiel departs ( The New York Times ); The Newspaper Association of America names David Chavern president and CEO ( NAA ); Ralph Lauren announces he will step down as CEO of his brand after 48 years ( Mashable ); Jack Dorsey will allegedly be named permanent CEO of Twitter ( re/code ); and speaking of, Edward Snowden joined Twitter this week ( Business Insider ).

How to Use Dynamic Listening to Reach New Customers


It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal.

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International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft


You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? I worked for my school newspaper, and when I joined the Marines I was a public affairs officer.

9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Sword and the Script

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. 3) Snakes do Drive Time Radio. for drive time morning radio.

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion.

Radio 106

Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Newspapers are cutting staff. Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side.

Get to Know Minnesota Business Magazine: Interview with Editor Steve LeBeau


Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News. Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director.

What PR pros wish they could tell journalists

PR Daily

She continues to say, "In a lot of cases, PR pros will gladly accept a curt 'no' over radio silence any day.". Many of us understand and have a passion for good journalism (some of us have journalism degrees), and we sincerely want to be of service to you.

12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

You know their radio, but their podcast productions are strong, too. The creators: You know the Wall Street Journal, it’s one of the largest newspapers in the U.S.

LA schools struggle to address closings after terrorism threat

PR Daily

The threat to the nation's largest school district was communicated through a press conference that reached newspapers and radio and television stations across the vast district and nationwide.

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How to Reach Special Publics – The Woman Publics

PR Conversations

Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work.

Why Your Content Strategy is Failing And How to Fix it

Beyond PR

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? According to Search Engine Journal, SEO leads have a 14.6

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5 Business Press Hits & The PR Strategy Behind Them

Shift Communications

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. Google. Facebook. Yahoo! These are the giants that so often demand the attention and set the agendas of business press.

Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan


Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

And thank you Aaron for that fascinating insight into how social media has changed journalism. Today he’s one of the world’s foremost thinkers on the future of media, journalism and communications.