These are the local publishers getting engagement in the U.S. and U.K.


We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . So we decided to analyze the local stories and publishers that are getting the most public interest. The top local U.S.

Local 85

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Perhaps none have been affected more than print newspapers. Hinds is optimistic that the newspaper industry can take advantage. “We

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Local newspaper ‘headline’ goes viral after proofreading error

PR Daily

Such was the case in Wednesday’s front page of Cambridge News , a local newspaper in the United Kingdom: Hope you’re having a better day than the production editor of the Cambridge News This’ll be featured in newspaper sub-editing courses for years.

Ricky Gervais is right (and wrong) about the local paper


In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. journalism pr public relations stakeholders

Local 137

Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. I still love my hard copy newspaper. People who are trained in journalism.

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Many local news outlets are facing an existential crisis. Local newsrooms saw drastic cuts over the course of a decade.

Local 124

John Oliver and the future of newspapers

Media Bullseye

Earlier this month, John Oliver highlighted the plight of newspapers in a 19-minute soliloquy that focused on how important newspapers are—and he also made some fun of the industry’s attempts to address declining subscription rates.

Journalism and News Trends for PR Pros


The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Its UK office announced that it’s starting to cover more local news. More data journalism. Check out the 2015 Global Social Journalism Study!

Changes in journalism impacting PR


In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. journalism journalists Media pr

How Social Media Is Paving a New Path for Journalism


More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Featured Trends journalists Social journalism study social media

Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

In my last newsroom, working for Ohio’s largest newspaper, I didn’t have my own desk. Imagine my surprise when I reported for work in public relations, having leaped from the unfolding train wreck that is newspaper journalism after 30 rewarding years.

Print 171

How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. First, we need more local journalism–whether it’s professional or not.

Brand journalism: Why the faulty arguments must end

PR Daily

stated in bold letters, " There''s no such thing as brand journalism." brand journalism. I had to smile; it included brand journalism in its list to affirm that it doesn''t exist. Let the brand journalism rant begin. An elitist''s view of journalism.

Brand journalism strategy boosts hospital's profile

PR Daily

The story, which quoted a staff endocrinologist and pediatrician, once again demonstrated the effectiveness of the hospital's brand journalism site, Checkup Daily. The brand journalism strategy has changed the way the nonprofit hospital handles news. brand journalism.

New website powers Denver Water's brand journalism

PR Daily

As in many newsrooms nationwide, the staffers were looking for a local angle. on its new brand journalism website, " Tap." RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ].

New website powers Denver Water's brand journalism

PR Daily

As in many newsrooms nationwide, the staffers were looking for a local angle. on its new brand journalism website, " Tap." RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ].

What a Pulitzer winner leaving journalism over money means for PR

PR Daily

For his work with The Daily Breeze , Kuznia, along with Rebecca Kimitch and Frank Suraci, won this year’s coveted Pulitzer Prize for local reporting. First at small-town newspapers, and then at the Chicago Sun-Times as a Web editor, blogger and occasional reporter.

How a health system's brand journalism site nearly doubles traffic yearly

PR Daily

That''s why Klein and her team created , Methodist Health System''s brand journalism site, which educates families on parenting and children''s health. They want people to come to ParentSavvy because they have questions, need helpful advice and want local information. "By

System 167

5 journalism predictions for 2017 from Nieman’s Lab

PR Daily

One of the most insightful looks ahead is Nieman Lab’s annual Predictions for Journalism from journalists, editors and other key figures in the media. Selfie” journalism: This will become more prevalent as 2017 rolls out, says Taylor Lorenz, director of emerging platforms at The Hill.

What the GateHouse/Gannett deal means for PR pros

PR Daily

newspaper chains are fusing as one media powerhouse, in hopes of bolstering an industry in decline. Still, it probably won’t mean better coverage for your local news story. The newspaper market hasn’t recovered—but a mega-deal might help some local papers stay afloat.

PR 101: How to Pitch The New York Times


There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. If there’s one newspaper subscription to have as a useful pitching resource, it’s The New York Times.

The State of the News Media 2015


The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Local television is seeing an uptick in viewership, particularly around the evening news.

Modern Journalism: What You Need To Know To Keep Up In Today’s World

Masters in Communications

Today's journalism is a far cry from what it used to be. In the past, you received the majority of your news and information from your local newspaper published every morning. Add in a few national newspapers, and that was it. Journalism as a whole has changed in response.

PR 101: Five Tips for Pitching USA Today


Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. USA Today occupies a unique space in the exclusive club of top tier national newspapers. Can you make a case for something local or regional being indicative of a major trend with nationwide impact? Think beyond your client, your company and your industry to the average national newspaper reader.

Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune


If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest.

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.

What recent media layoffs mean for the future of public relations

Agility PR Solutions

Dozens of local journalists at Gannett newspapers across the country. It’s a blow to journalism and a shame for the reporters who lost […]. More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms.

Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Buzzfeed and Verizon Media announce staff cuts

PR Daily

Gannett has also been cutting workers across its many local newsrooms. On Wednesday, there were more layoffs at Gannett newspapers across the country, including The Indianapolis Star and The Record in New Jersey. Media Relations PR journalism journlists reporters

Media 138

Study: Journalists a top source for providing accurate news

PR Daily

In the 2019 IPR Disinformation in Society study, local newspapers (62%) and local broadcast news (62%) fared well for perceptions of trustworthiness of the media and the ability to provide accurate news and information.

Study 171

Behind the Headlines With Stuart Pfeifer


In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? But the newspaper climate has changed.

Prakky’s pick: Top sources of Australian media news


I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”.

Radio 94

13 stories about the future of news

Stephen Waddington

Local news is most valued but is on life support. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. But in both these countries a significant minority are now taking out more than one subscription, often adding a local or specialist publication.

Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. There are similar stories unfolding at local newspaper companies JPI Media and Newsquest.

Depressed and depressing: the state of UK news media

Stephen Waddington

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit.

Print 138

Securing national TV coverage for brands that aren’t household names

PR Daily

Leverage local media placements and clips. A few profiles in the local newspaper and business journal are great for the former, but don’t underestimate the importance of local broadcast media.

Skype 127

Attention to Black Lives Matter protests shows the power of the movement


The most engaged publisher writing about Black Lives Matter since George Floyd’s death has been NBC and its local affiliates, by a considerable distance. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that.

System 148

Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If

Caterpillar to cut up to 10,000 jobs

PR Daily

Oberhelman also penned an op-ed in The Peoria Journal Star , the company’s hometown newspaper. Peoria has been Caterpillar’s home for 90 years and we know this is especially difficult and hard for our local employees, families and communities.”.

What PR pros should know about today's newsroom

PR Daily

Layoffs , for one, have become an occupational hazard in print journalism. A newspaper might ax its managing editor or put a publisher with an advertising background at the helm of the editorial operation. Often, these are the gatekeepers of content on the newspaper's website.