Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. PR pros (and the general public) have increased access to journalists through social media.

Journalism 69

Journalism Reddit Newspapers Government 69

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>>

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Survey Media Relations Pitching Media 171

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. If you want to learn more about Wei, you can follow him on Twitter at @weicai_. Let’s congratulate and support Wei by sharing his video on social media!

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Video Journalism Education Resources 352

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Referral traffic from media mentions and backlinks isn’t what it used to be – quality matters. a) Results may vary. Be smart about it.

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Study Media Relations Media Measurement 140

Shift Communications

JANUARY 18, 2018

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Let the reporter know!

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Media Relations Healthcare Media Hotels 76

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. Some of the findings around social media stood out: 1.

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Social Media Report Survey Media 111

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

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Survey Industry Leadership Study 96

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: 7 media relations takeaways from the 2023 State of the Media Report by Cision 13.

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B2B Survey Pitching Software 108

Bianchi Biz Blog

APRIL 15, 2024

How long have you been in journalism and how did you get started? I’ve been in trade journalism for about 3 months. You can find Kevin on LinkedIn , and follow Fleet Equipment on Twitter and Facebook ! I have glass in my head. This fact will now serve as a litmus test to see which coworkers made it to question 10.

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Meeting Media Journalism Interviews 102

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors). PR, marketing, sales and journalism.

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Media Relations Media Insurance Insurance 69

Bianchi Biz Blog

MAY 6, 2024

How long have you been in journalism and how did you get started? A year later, I became co-editor-in-chief of the paper, where I hired, trained, and managed a 12-person staff for a biweekly print publication. My Twitter/X handle is @Jemy_Wof and FleetOwner’s is @fleetowner. I have two beautiful rescue cats: Mister and Tilly.

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Meeting Media Pitching Newspapers 87

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies.

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Strategy How To SEO Engineering 257

Bianchi Biz Blog

JUNE 5, 2023

Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started? I spent 20 years in media relations at General Motors between two journalism careers. Maybe something that would surprise people?)

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Meeting Automotive Media Transportation 75

ImPRessions - Crenshaw Communications

AUGUST 11, 2021

Popular apps like Flipboard, feedly, and even Apple News can be tailored to your interests so that you can stay up-to-date on both specific publications as well as topics. . Let us know on Twitter @colleeno_pr ! . Newsletters. Newsletters are another essential tool for any PR person’s inbox.

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Consumer Journalism Training Twitter 193

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Instead, take a little slice of the giant display ad budget and consider investing in these areas: 1) Media relations.

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B2B Marketing LinkedIn Content Marketing 90

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. Until next time!

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Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. If you’re being interviewed for a role that supports several ad tech clients, for example, you might be expected to rattle off several relevant publications like Adweek, AdAge, Digiday, and AdExchanger. Are you on Twitter? This seems like a dumb question.

B2B 159

B2B Apparel Product Launch Agency 159

Flack's Revenge

DECEMBER 20, 2018

Are the social media waters still safe for marketing? Services now include everything from consumer listening to mainstream and social media relations; crisis/reputation management; digital, video and graphics production; influencer, sponsorship, and cause-related marketing; and nation-wide experiential activations.

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Marketing Facebook Social Media Community 244

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media. and how things could be made better.

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Internal International Media Pitching 152

PR Conversations

OCTOBER 28, 2014

For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world. The four Ps of public relations leadership.

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Leadership Publicity Government Journalism 111

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The message is the medium.

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Interviews Construction Report Journalism 136

Bianchi Biz Blog

AUGUST 21, 2023

In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail. How long have you been in journalism and how did you get started? You can follow Mary on LinkedIn and Twitter.

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Meeting Automotive Engineering Journalism 73

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Build better relationships with today’s journalists by remembering these media insights and PR tips.

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Media Relations Media Journalism Print 40

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. Monitor the media environment.

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Resources Pitching Television Radio 214

Sword and the Script

JULY 26, 2022

How do you earn media? You find a publication and say, “Hey, there’s a pretty wild trend happening in your field. Because you’ve done your legwork and found an angle the publication will like, the publication accepts the offer, and your earned media appears in a publication before a raft of interested readers.

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Media Pitching Agency Guidelines 171

Bianchi Biz Blog

SEPTEMBER 11, 2023

How long have you been in journalism and how did you get started? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. I appreciate when the proof or the problem or solution is echoed by a real person who has first-hand experience.

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Meeting Media Travel Journalism 105

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Connect with Lisa on Twitter: @LisaArledge. For more information: www.MediaSourceTV.com/COVID-19. Photo credit: shutterstock.

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Skype How To Crisis Pitching 206

Flatiron Communications

NOVEMBER 10, 2014

Still, quality journalism thrives. For PR pros, the traditional discipline of media relations (aka “earned media”) has taken it on the chin. Trylon’s Lloyd Truefelman questioned whether that story would have had the same kind of traction and caused the headache it did had it lived on Twitter alone.

Journalism 34

Journalism Industry Pitching Twitter 34

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. Allan Schoenberg is an experienced public relations executive with a successful track record in all aspects of business-to-business communications. Connect with Allan on LinkedIn , Twitter, and Instagram. About Allan.

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Social Media Corporate Communications Media 52

Cision

JUNE 21, 2016

But without any barriers to publication, how can you filter through the noise and find what matters most? In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. What drew you to the field of PR?

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Social Media Newspapers Reputation Community 227

Flatiron Communications

NOVEMBER 10, 2014

Still, quality journalism thrives. For PR pros, the traditional discipline of media relations (aka “earned media�) Trylon’s Lloyd Truefelman questioned whether that story would have had the same kind of traction and caused the headache it did had it lived on Twitter alone. has taken it on the chin. 55:29→56:03 ).

Journalism 28

Journalism Industry Pitching Twitter 28

Bianchi Biz Blog

MAY 16, 2022

After 11 years at a publication focused on the design of heavy-duty equipment, I have recently moved to the publication Power & Motion. Since technology is the main focus for my publication, obviously any new technology is going to be of interest. How long have you been in journalism and how did you get started?

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Meeting Media Engineering Journalism 74

Beyond PR

JULY 20, 2016

From mainstream media with newsrooms spread around the globe to niche publications with smaller but equally passionate staffs, today’s news outlets provide decision-driving information that reaches a diverse audience. Eleanor Cates manages public interest accounts at PR Newswire. Newsworthy.

Media Relations 40

Media Relations Media Local Healthcare 40

Shift Communications

JANUARY 28, 2019

Here are a few things you can do to keep your company top-of-mind following a launch: Keep a steady media relations program. Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation. Flex your event muscles.

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How To Case Study Conference Web 89

Bianchi Biz Blog

JULY 10, 2023

I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces. (If How long have you been in journalism and how did you get started? You can follow Patrick on Twitter at: @bypatrickgeorge Check out some of Patrick’s articles below. Not really! Thanks for hearing me out!

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Meeting Report Automotive Media 84

Bianchi Biz Blog

JUNE 19, 2023

How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. In doing all this, please make sure to research and target the most relevant publications.

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Transportation Meeting Media Newspapers 94

Bianchi Biz Blog

MARCH 21, 2022

As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), There’s another story I’m extremely proud of, but it did not appear in any publications. How long have you been in journalism and how did you get started? I’ve been a journalist for 22 years.

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Meeting Newspapers Agriculture Media 73