ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news.

B2B 88

B2B Journalism Case Study Storytelling 88

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. a) Results may vary.

Study 138

Study Media Relations Media Measurement 138

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Flack's Revenge

OCTOBER 17, 2014

You have a social network that is, by some measures, the most influential business publisher. A tangled Web indeed, the irony is thick. Of course, the LinkedIn audience is of great interest to brands and business publishers alike: Anyone who has ever published a news story can tell you that it’s nice to have readers.

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

NewsWhip

OCTOBER 23, 2019

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. CNN was again in the top spot in our engagement rankings to its web content for the month of September, albeit with a fairly significant dip in engagement numbers compared to August.

Facebook 106

Facebook Web Analysis Film 106

PR Fuel

JULY 28, 2021

To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. M – Measurable. For example, if your goal is to increase web traffic by 20% due to your press release, your KPI will be your web traffic as monitored on your content management system.

How To 105

How To Engineering Google Web 105

Waxing UnLyrical

OCTOBER 5, 2015

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. ” 4. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Presspage

APRIL 9, 2018

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site. The work of modern communicators has for the most part turned digital.

SEO 79

SEO Engineering Corporate Web 79

Waxing UnLyrical

MAY 29, 2015

And you can’t have a productive workplace if you’re not measuring it. We measure joy externally by seeing how many people are delighted by the work of our hearts and minds. kfyda There are two measures … the first is anecdotal. Ergo, Maddie + Rich = May’s #measurePR. ” #measurepr.

Measurement 40

Measurement Nonprofit Community Twitter 40

Cision

AUGUST 11, 2016

Search Engine Journal. Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily).

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PRSay

OCTOBER 2, 2017

However, paid media has historically had a significant advantage over earned when it comes to measuring success. PR needs to track customer behavior, web traffic and revenue generated from communications programs. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. Critical Mention rolled out integration for Google Analytics.

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MAY 7, 2019

It was a better way of helping people find information on the web. Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94.

Google 131

Google Banking Engineering Web 131

ImPRessions - Crenshaw Communications

JULY 11, 2018

In the B2B PR realm, larger publications can pick up trade journal placements, which carry a lot of clout. PR measures up. Clearly it’s best to have metrics established in advance as well as access to data like a client’s web analytics. For six ways to amplify media outcomes , see this earlier post.

Report 136

Report Interviews Pitching Construction 136

Konnect Agency

FEBRUARY 26, 2021

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. Create Campaigns Utilizing Your Site: As part of your holistic strategy, run web visit campaigns using your website’s internal tracking.

Advertising 52

Advertising Advertising Web Privacy 52

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. A site can be highly authoritative, but if it’s irrelevant, it will not be valuable. You can also import any exported data from Moz, Ahrefs, Majestic, Citation Labs, and Salesforce.

Analysis 90

Analysis SEO Guidelines Google 90

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. The goal is to persuade these target groups to purchase the company’s products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. You can see the discussion on Twitter via #BWChat. You can see the discussion on Twitter via #BWChat.

Reddit 159

Reddit Media Analytics Trends 159

NewsWhip

JUNE 2, 2020

The test involved using Spike to discover and track stories and other content that their audience would be interested in, before curating them and posting them to the various web properties and social accounts, with a new, more appropriate tone. “. Beyond our wildest expectations. social referrals. new mobile users. unique users.

Case Study 78

Case Study Study Radio Analytics 78

Communications Conversations

OCTOBER 10, 2019

Those are two huge needs in the year ahead–especially given the burgeoning needs of the storification of the social web. ” I’d be doubling down on finding resources that could help me measure, track and analyze every piece of data we had. But, I also see a few obvious areas where I would definitely add budget.

Brand 79

Brand Branding Survey Conference 79

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Doctor Spin

JANUARY 16, 2024

This web series is directly inspired by the popular game “Among Us.” The study of relationships within public relations has become increasingly important, with the Grunigs identifying testable variables to measure the quality of organizational relationships.” Source: Journal of Professional Communication 9 Grunig, J.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Sword and the Script

JUNE 9, 2020

Measured on clicks, quick hits.” That’s better than estimating the publication’s web traffic or impressions. If media relations is hard, so too is journalism and reporting. “Less media to build relationships with and constant turnover.” Fewer journalists, more PR people. Very competitive – hard to get their attention.

Media Relations 110

Media Relations Media Survey Pitching 110

Sword and the Script

SEPTEMBER 10, 2016

It’s hard to measure but there’s negative consequences for not doing it.”. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. There are, it seems, two ideological camps: “can’t measure” and “measure everything.” You can’t buy it.

Marketing 60

Marketing Measurement B2B Content Marketing 60

Beyond PR

SEPTEMBER 29, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 57

Media Advertising Advertising Measurement 57

Sword and the Script

JANUARY 13, 2015

In a CMO round up, Wall Street Journal advertising reporter Steven Perlberg summed it up like this : …Twitter has made the case that there is a large audience of people who see its content around the Web, but who aren’t actually registered to use the social media service. earned and paid media tactics work best when they work together.

Twitter 60

Twitter Marketing Media Advertising 60

Mark My Words

JUNE 9, 2017

A world in which every story is tainted, the product of leaks and hacks, ‘black ops’ and active measures, propaganda and disinformation—spread by trolls, replicated by bots and amplified in echo chambers deep inside the inner sanctum of the web.

Advertising 60

Advertising Advertising Consumer Mobile 60

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Learn how to build a brand journalism program with Cision’s free white paper! Want to deliver valuable content in 2016? Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Beyond PR

JULY 7, 2016

Provide information that will help customers connect with you, including your physical and web addresses, phone number, business email address, and photos. Optimizing your overall web presence is also important. Set your contest up for success by having clearly-defined goals, guidelines and methods for measuring/announcing the results.

Small Business 74

Small Business Local Marketing Guidelines 74

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. 1) Web alerts and client mentions. A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. have remained, for the most part, fairly separate.

SEO 64

SEO Tools Engineering Web 64

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. As it is on the web, our paths have crisscrossed occasionally over the years. Yet, Erik’s perspective isn’t only limited to journalism. I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) This article from 1963 by Sylvia Porter , in the Meriden Journal , carries the subheading “Policing Public Relations.” We conducted a recent, but informal, poll to determine what percentage of PR practitioners are measuring their communication results.

Storytelling 87

Storytelling Measurement Ethics Web 87