Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Interactive Storytelling. The answer is simple! Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This includes familiarity with social media management, content creation, and influencer marketing.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. Writing for SEO is standard PR practice. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing.

Writing 147

Writing Storytelling Pitching Creativity 147

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. They painfully got buy-in across their org and learned about the business side of marketing.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Utilize the latest storytelling tools, such as interactive photos and videos.

Mobile 152

Mobile SEO Web Training 152

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. Yet as communicators, in recent years, we have drifted. .

SEO 94

SEO Google Storytelling Writing 94

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Try our services.

Survey 94

Survey Industry Leadership Study 94

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

The Hoffman Agency

AUGUST 5, 2022

Journalism to PR — not so obvious! As a new entry in the market, PANKH needed publicity and promotion to get registered in customers’ minds (The thought of taking PANKH online, as an e-commerce store thrilled me). I was particularly fascinated to learn more about the Periodic Table of Storytelling.

Internal 36

Internal International SEO Storytelling 36

Ishmael's Corner

MARCH 22, 2015

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. For those in communications or marketing who prefer a magic wand, you’re right to take a pass on corporate blogging. Uncategorized award winning PR blog Bulldog Digital Awards visual storytelling'

Storytelling 60

Storytelling Blogging SEO Corporate 60

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Content Marketing is no Longer a Shiny New Object. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Ishmael's Corner

MARCH 24, 2015

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t It reminds me of the blogging market as a sphere of influence. SEO and Storytelling — a Dynamic Duo. Uncategorized radio outreach SEO VentureBeat visual storytelling'

Radio 60

Radio Storytelling SEO Engineering 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven journalism is the future. Data-driven PR drives marketing engagement.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR Conversations

JANUARY 29, 2016

The return on investment becomes questionable as organisations are faced within sky-high pay-to-play bills via Facebook, YouTube, apps, SEO and so forth. It’s advocated as something that all PR practitioners must have in their toolkit, essential for influencer marketing and utilising our storytelling competencies.

Publicity 40

Publicity Ethics Creativity Travel 40

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This is a topic that is near and dear to my heart, though. Wanna Subscribe? Shall We Tweet?

Conference 66

Conference Measurement Tourism Twitter 66

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR Conversations

AUGUST 18, 2011

Perhaps even more dangerous, the remit of PR is restricted to a smaller, subservient role under the marketing tent. In my estimation, it was incredibly well-researched, balanced and objective (the sign of great journalism), making the crusade for PR practitioners to overcome the Spin moniker even more important. Do you see the problem?

Construction 40

Construction Internal International SEO 40

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

MARCH 3, 2020

PR teams want to share “market insights” but the volume of news is so high it’s hard to identify what is truly insightful. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. And what are we actually talking about when we use the word ‘storytelling?’”. Are we throwing this term around too loosely?

Pitching 78

Pitching Instagram Survey Data 78

Cision

AUGUST 31, 2015

If that’s even close to being true, you will have to shift your content marketing strategy. After comparing the future influx of information to a tsunami, Mark calmed everyone down by reassuring us that The Content Code has all to do with being human and less to do with SEO tactics. Bring your own unique story.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You do need the storytelling, relationship building, creative and analytical skills. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience.

Google 119

Google Data Government Social Media 119

Burrelles Fresh Ideas

JUNE 27, 2023

Search Engine Optimization (SEO) : Incorporate relevant keywords and phrases in your press release to improve its visibility in search engine results pages (SERPs). This is one of the reasons I tell PR students that a minor or emphasis in multimedia journalism and journalistic writing is a solid choice. Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. I loved this one, and any site that pays writers.

Journalism 120

Journalism Local Data Mobile 120

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. 59% od companies surveyed late last year say hiring of content marketing is imminent. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Contently - Strategy

JANUARY 23, 2019

If your preferences skew a bit more modern, you could take your question to an outlet like Vox, which specializes in SEO-friendly explainers. Aggregation is an old practice in journalism, and digital transformation has only encouraged it. Are explainers the future of content marketing? It’s not just accusations of bias.

Media 99

Media Journalism Content Marketing Education 99

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. There are examples offline and online in almost every market. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete.

Media Relations 115

Media Relations Media Print Newspapers 115