Onclusive

NOVEMBER 8, 2023

Data Journalism Data journalism entails gathering internally curated data and turning that information into marketable stories, whether that’s earned media pitches or brand-published content. Trend Spotting PR pros have always had their finger on the pulse of what’s trending in the media.

Training 195

Training Media Training Reputation Crisis Communications 195

Bianchi Biz Blog

JANUARY 8, 2024

Can you tell us what types of stories, trends or issues are on your radar now? I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. How long have you been in journalism and how did you get started? It was even heated!

Meeting 97

Meeting Energy Local Media 97

NewsWhip

JULY 26, 2022

Its reporters have used NewsWhip data to see how certain topics, such as the war in Ukraine and the Uvalde mass shooting , have trended over time, and it’s now built a Google Trends-powered dashboard to get more insight into the election issues Americans are talking about. . What voters care about will change district to district.”.

Data 78

Data Trends Google Local 78

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

Reputation Us

MARCH 20, 2024

A 2023 survey from BrightLocal shows 76 percent of consumers regularly read online reviews when browsing for local businesses; 46 percent feel that online business reviews are as trustworthy as personal recommendations from friends or family. People overwhelmingly rely on reviews when it comes to purchasing decisions.

Reputation 78

Reputation Journalism Financial Corporate 78

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring. Images: Roger H.

Journalism 120

Journalism Social Media Media Study 120

Bianchi Biz Blog

OCTOBER 9, 2023

Can you tell us what types of stories, trends or issues are on your radar now? It’s my responsibility to help them understand the key issues and trends within the trucking industry and arm them with the information they need to guide their businesses through regulatory changes, emerging technologies and shifting business practices.

Transportation 99

Transportation Meeting Newspapers Media 99

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This is what the trend in content marketing is about.

Journalism 64

Journalism Brand Branding Advertising 64

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Agility PR Solutions

AUGUST 2, 2021

One of my favorite aphorisms about journalism is that it’s the first rough draft of history. Sometimes, though, it proves to be the only history, especially for local news of lesser import. True enough.

Journalism 148

Journalism Local Trends Publicity 148

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news.

Strategy 95

Strategy Publicity Media Video 95

Bianchi Biz Blog

AUGUST 21, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. We also want them to be interesting and easy to read.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

MARCH 22, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Times of crisis, as we’ve had the last year, tend to be good times for business formation and new innovation, so I expect to see some interesting trends emerge. How long have you been in journalism and how did you get started?

Technology 76

Technology Report Meeting Financial 76

Bianchi Biz Blog

AUGUST 9, 2021

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? About a decade – my interest in journalism started in high school. I’m Alexa St. John, transportation reporter at Business Insider.

Transportation 96

Transportation Meeting Automotive Report 96

Bianchi Biz Blog

OCTOBER 24, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

FEBRUARY 20, 2023

Can you tell us what types of stories, trends or issues are on your radar now? They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

APRIL 17, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. How long have you been in journalism and how did you get started?

Engineering 77

Engineering Automotive Agriculture Media 77

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. What are the three most important trends related to PR? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Bianchi Biz Blog

FEBRUARY 21, 2022

Can you tell us what types of stories, trends or issues are on your radar now? While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area. How long have you been in journalism and how did you get started? I started off covering education and other local issues.

Meeting 94

Meeting Transportation Media Sports 94

Landis PR

MARCH 29, 2021

What types of stories, trends or issues are on your radar now? During the summer, when various protests and conversations regarding social justice were taking place, a local high school’s mascot, which at one point in its history looked like a Confederate soldier, was under scrutiny, and some alumni were hoping for a change.

Meeting 96

Meeting Media Local Interviews 96

NewsWhip

NOVEMBER 3, 2022

local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world. Tracking our competitors and following trending topics and seeing what is working.

Reddit 158

Reddit Viral Analytics Social Media 158

Bianchi Biz Blog

JANUARY 10, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. How long have you been in journalism and how did you get started? Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business.

Meeting 74

Meeting Report Automotive Media 74

Cision

DECEMBER 19, 2015

With brand journalism, you can increase customer loyalty and satisfaction. Brand journalism can help increase the loyalty of current customers and pique the interest of prospective ones. Asking employees to participate in brand journalism can help humanize a brand to the public and prove to employees that they’re valued.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Bianchi Biz Blog

MAY 16, 2022

Can you tell us what types of stories, trends or issues are on your radar now? My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue.

Meeting 74

Meeting Media Engineering Journalism 74

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. The specific program is Coast Live that highlights local businesses.

Case Study 100

Case Study Study Media Local 100

PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. 14 episode of S&T Live. In my mind, the two are integrated,” she said.

Leadership 60

Leadership Conference Retail Storytelling 60

NewsWhip

FEBRUARY 9, 2023

If you’re reading this you may be familiar with the regular series we do looking at the top publishers on Facebook every month, but starting with this blog we’re going to be changing it up a bit, isolating geographies more to get a fuller picture of regional trends around the world.

Facebook 78

Facebook Local Sports Meeting 78

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. This allows them to stay informed about market-moving news, company updates and earnings reports alongside relevant financial information and market trends. These stories cover the local, national and global areas that people care about.

Financial 52

Financial Media Analytics Data 52

Communications Conversations

JANUARY 12, 2015

However, I think there are a few new factors that really point to a significant shortage of quality writers in our market–and it’s a trend I fear may become worse before it gets better. #1: 1: Journalism jobs continue to disappear. So yeah, the fact that journalism jobs are drying up will impact the writing world.

Journalism 60

Journalism Writing Trends Local 60

Landis PR

MAY 30, 2023

This trend is not limited to major media outlets. Local newsrooms are also experiencing reductions in staff. In 2023, major media outlets such as the New York Times and CNN reported significant cuts to their staff, with more than 2,000 journalists losing their jobs.

Healthcare 52

Healthcare Media Pitching Local 52

Bianchi Biz Blog

NOVEMBER 14, 2022

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I’m also an active community volunteer, serving as an officer in my local Sons of the American Legion squadron, which lately involves helping to run a huge outdoor cornhole league.

Automotive 81

Automotive Engineering System Media 81

Bianchi Biz Blog

MARCH 7, 2022

Can you tell us what types of stories, trends or issues are on your radar now? If you’re interested in what our audience cares about, what kind of topics gets clicks, and also how those things connect to bigger picture trends that we devote features to… this might be something to add to your listen / watch list.

Meeting 81

Meeting Automotive Media Transportation 81

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Its UK office announced that it’s starting to cover more local news. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

Journalism 120

Journalism Trends Local Print 120

NewsWhip

MAY 16, 2023

Though these spots offer valuable insight, we want to expand our reach even further in an effort to analyze trending topics in other cultural hubs. At the end of the day, no matter how similar international dialogue can be, there is always a localized interest that can overpower even the loudest conversations.

Facebook 78

Facebook Sports Comparison Fashion 78

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. Business Wire has access to a lot of information.

Financial 164

Financial Video Consumer Data 164

Deirdre Breakenridge

MAY 30, 2018

That said, Team Fact could reverse the trend by stepping up its game on the communications front. That said, it is not enough for researchers to either do nothing to promote their work or send along a PDF attachment of a 200-page academic journal article to their communications colleague and then leave it in their able hands.

Communications 171

Communications Training Education System 171