Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling.

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 94

Survey Industry Leadership Study 94

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)?

Communications 208

Communications Analytics Social Media Media Training 208

wiredPRworks

APRIL 20, 2022

What We Talked About on Growing Social New. Storytelling success stories. Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them.

Marketing 118

Marketing Social Media Trends Instagram 118

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results. Social Data. That’s where data comes in.

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Report back to leadership. Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. Rieder penned a viewpoint piece for USA Today last year that spanked the Obama administration for bypassing the media for its own channels of communications: “The Obama administration is deep-freezing the news media because it can.

Journalism 108

Journalism Local Storytelling Policies 108

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Does it include thought leadership?

Strategy 78

Strategy Media Storytelling Pinterest 78

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. Instead of following her initial path into journalism post graduation, she opted to become a teacher, recalling, “it was an amazing job, and still the hardest job I’ve ever had.

Meeting 86

Meeting Education Journalism Resources 86

Communications Conversations

DECEMBER 5, 2019

These days, there are so many ways for a job seeker to research a company when they are considering jobs – LinkedIn and other social media sites, Glassdoor, Indeed, careers websites and more. My background in journalism, public relations, communications and advocacy has been a great fit for this work.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

PRSay

JULY 23, 2019

In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. Given the continued proliferation of social media, how have you seen the role of journalists evolve in recent years? Is it more difficult to engage your audience and make a connection?

Conference 77

Conference Internal International Travel 77

Cision

FEBRUARY 3, 2017

It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.

SEO 120

SEO Creativity Mobile Journalism 120

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. Most useful offline resource: Social Media Explained, by Mark Schaefer. 9 Hugh Anderson.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

DECEMBER 4, 2018

According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. 13) Storytelling the hottest trend in PR in 2018. bring creative ideas and execute them?

Survey 103

Survey Marketing B2B Content Marketing 103

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 84

Wireless Storytelling Radio Analysis 84

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Experiential storytelling. Media and journalism. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S.

Writing 190

Writing Communications Marketing B2B 190

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. In lieu of a release, we did a few things: We spent one month developing a strategy based on our data that leveraged earned, owned, and social media.

Employee 40

Employee LinkedIn Engineering Leadership 40

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. We’re seeing movement toward allowing all employees to be the storytellers, whether it’s on LinkedIn or social media,” Purcell said. Find the story behind the news. Show don’t tell.

Employee 132

Employee Communications Storytelling Corporate 132

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Social media platforms.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. Paul Business Journal). Vineeta Sawkar, senior media relations manager, University of St.

Media 112

Media Journalism Report Video 112

NewsWhip

DECEMBER 5, 2019

Brands like Glossier, Reformation, THINX and The Wing have deployed solid social media strategies that have rocketed their brands to success. Glossier almost single-handedly shifted desired makeup trends in the last few years to a more natural look, and they have social media to thank for their rapid rise.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Ishmael's Corner

APRIL 14, 2015

Social media platforms like Twitter serve up wacky as well as useful fodder in a never-ending stream. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. It occurred to me that I could write a grab bag post every single day.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. You do need the storytelling, relationship building, creative and analytical skills. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

PRSay

AUGUST 14, 2019

You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. There are two levels to it.

Internal 66

Internal International Conference Public Affairs 66

Beyond PR

MARCH 30, 2018

In a PR context, think of these two examples: An AI tool you could use to look through all the potential influencers (including non-professional journalists who simply have a large social media following). Let’s use one of the simple PR tasks referenced earlier — social media duties — as an example.

Publicity 85

Publicity Training Technology Data 85

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. PR, marketing, sales and journalism. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62