Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. They can develop crisis communication plans, manage media relations, and help protect a brands reputation.

Agency 62

Agency Case Study How To Crisis 62

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By using a media database to target reputable outlets in your industry. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Trader Joe’s podcast, Inside Trader Joe’s , is fun and is filled with puns, which is perfectly aligned with its reputation.

Community 206

Community Nonprofit Conference Social Media 206

Stephen Waddington

SEPTEMBER 24, 2018

The CIPR has forged relationships with the Federation of Small Business and the Confederation of Business Industry in the past six months in a bid to assert the value of public relations. A new #PRpays campaign aims to highlight the strategic value of public relations to the business community.

Video 60

Video Publicity Travel Small Business 60

5W PR

APRIL 8, 2021

If you do this, you just might get a phone call that requests an interview. That would be a tremendous outcome both for your business and website. A press release just might get your business out into the public at no cost to you. In order to develop a good name and reputation, strong stories should be chosen.

Engineering 128

Engineering Writing Social Media Report 128

Critical Mention

SEPTEMBER 25, 2018

Many small businesses can’t afford a content writer, so they decide to outsource to a freelancer or agency. Three reputable freelancing sites include Contently, EssaySupply and Fiverr. If you’re ready to hire a permanent employee, you can’t just evaluate resumes and conduct interviews. Luckily, you have plenty of options.

Writing 66

Writing Interviews Creativity Small Business 66

Garrett Public Relations

FEBRUARY 28, 2024

As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.”

Media 159

Media Report Company Publicity 159

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. They are meant to build our reputation as helpful experts in our industry.

Video 153

Video B2B Film Marketing 153

Beyond PR

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By using a media database to target reputable outlets in your industry. So, how can you ensure that happens?

Strategy 64

Strategy How To SEO Engineering 64

Rock the Status Quo

FEBRUARY 17, 2016

Not only are they breaking their brand promise (very bad for trust and reputation!), Well, public relations professionals do anyway – business owners are another story entirely. The days of landing media interviews from a wire release are long gone, but we do expect a decent volume of placements. What do we expect?

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

Not only are they breaking their brand promise (very bad for trust and reputation!), Well, public relations professionals do anyway – business owners are another story entirely. The days of landing media interviews from a wire release are long gone, but we do expect a decent volume of placements. What do we expect?

Engineering 100

Engineering Newspapers Google Banking 100

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). And, they have been for a while now. I’ve watched them both grow into fabulous communicators and leaders! Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Company Profile Business Builder for Startups, Entrepreneurs and Small Business. You’re on LinkedIn – and so is your business. Let’s get you more attention with profile upgrades designed to attract attention and build your business. But, how do you stand out so you can be sought out?

LinkedIn 52

LinkedIn Engineering SEO Training 52

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Company Profile Business Builder for Startups, Entrepreneurs and Small Business. You’re on LinkedIn – and so is your business. Let’s get you more attention with profile upgrades designed to attract attention and build your business. But, how do you stand out so you can be sought out?

LinkedIn 52

LinkedIn Engineering SEO Training 52

Doctor Spin

APRIL 17, 2023

Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. Host a podcast or YouTube series featuring interviews with industry experts.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. It’s about “facilitating those last-minute things.”

Report 172

Report Local Media Pitching 172

Flatiron Communications

FEBRUARY 16, 2015

I was surprised by just how little public attention was given to office supplies chain Staples after President Obama “shamed” its management during a recent interview with Buzzfeed’s Ben Smith. Can positive media exposure be useful in these environment, let alone for reputation management?

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 67

Publicity Small Business Advertising Advertising 67

Waxing UnLyrical

JANUARY 2, 2011

Why: social media has become the touch point by which many business functions converge. Leveraging your reputation: PR 2.011 , from Around the Water Cooler. 5 New Year’s resolutions for your small business , by Thursday Bram at Grow Smart Business.

Measurement 49

Measurement Tourism Social Media Blogging 49

Communications Conversations

JULY 18, 2019

Although it was long overdue, the timing seemed right to interview this PR Rock Star. How have you built that reputation? Here’s an easy tip: accompany your clients to TV stations for interviews/demonstrations. Tell us about your current role as owner and consultant at Peg Roessler PR. What kind of work do you do?

Local 94

Local Course Community Interviews 94

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Broaden your recruitment practises, including sourcing, job descriptions and interview panels.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Communications Conversations

NOVEMBER 20, 2017

She has a sterling reputation. It started out where I was helping friends get their businesses off the ground or supporting small businesses that I frequented and slowly through networking and word of mouth my services were something I started getting paid for. Since then, I’ve gotten to know Katlyn a bit better.

Meeting 0

Meeting Social Media Employee Pinterest 0

Victorious PR

FEBRUARY 22, 2023

We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. and Wall Street Journal just BEGGING us for a quote from a small business owner just like you! Our clients have been featured in Entrepreneur, Forbes, Inc., Introducing: Authority Creator.

Publicity 52

Publicity Video Pitching Google 52

PR 20/20

MAY 23, 2017

We tune into these podcasts: Conversion Cast ( @ConversionCast ): Led by Tim Paige ( @TimThePaige ), senior conversion editor at Leadpages ( @Leadpages ), Conversion Cast interviews one company per episode about a specific tactic they used to improve website conversions.

Resources 53

Resources Marketing SEO Engineering 53

Solo PR Pro

AUGUST 19, 2014

Many of the most popular registrars frequently come under fire for unethical practices, but Namecheap has an excellent reputation for being affordable, reliable and trustworthy. Developing a screencast tutorial, multi-media FAQ, or producing a video interview? Audacity - Run a blog and thinking about adding video segments?

Tools 78

Tools eBook Print System 78

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

Contently - Strategy

MAY 10, 2024

To elevate the talking head format, consider incorporating graphics to highlight key points, weaving in snippets from interviews to add diverse perspectives, or adopting a Q&A format to address common questions from your audience. Small businesses can create impactful videos using smartphones, basic equipment, and free editing software.

Leadership 96

Leadership Video B2C Interviews 96

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? For small businesses, it’s always nice to know who started the company and why.

Web 40

Web Pitching Local Report 40