Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

JANUARY 31, 2023

With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” PRophet announced a partnership with Yoodli, “an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence” (AI).

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Software Case Study Technology Tools 78

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. If I’m not reporting I’m flying.

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Meeting Media Journalism Education 93

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. Hard to think that far ahead. That being said, isn’t it worth it to have millions of people learn about your product service or brand?

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Pitching Nonprofit Financial Insurance 130

Communications Conversations

OCTOBER 15, 2019

Lean on trends, research and case studies. Cloud) and print (The Minneapolis St. To shamelessly self-promote: Life Time’s communications team always stood out to me because they gave me access to interview executives and gave me timely news tips when they were ready to discuss them. Maybe it’s just dumb luck.

Media Relations 100

Media Relations Pitching Media Report 100

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Analytics changed sports during the Moneyball era in baseball with the Oakland A’s and I truly believe it is the next big trend in Public Relations.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Buzzstream

SEPTEMBER 27, 2018

Find the top content trends in your chosen topic area. Illustrative case studies – you or your clients have demonstrated, with data to back it up, that you know how to respond to this topic. Once you’ve grouped all of your topics, make note of the top content area that has most consistently appealed to your audience.

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Strategy Analysis Reddit Data 99

Sword and the Script

JANUARY 3, 2017

It used to be that one would study the works of people who had been giants in the field and who had become so through the strength and success of their work. Know a PR, marketing or sales leader with compelling ideas fit for print? 4) What is your assessment of this trend toward content marketing ? “In Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include.

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Pitching Writing Film How To 83

PRSay

JUNE 11, 2021

During the height of the pandemic, we received an unprecedented number of incoming media requests for interviews with our experts from top media outlets including The New York Times , The Wall Street Journal , The Washington Post , The Baltimore Sun , BBC, CNN, C-SPAN, NPR, ABC News, NBC News, CBS Evening News, Fox News and others.

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Publicity Social Media Report Fashion 158

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. We do not live in said ideal world.

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Blogging Twitter Facebook Measurement 73

Bad Pitch Blog

SEPTEMBER 26, 2006

Following current trends and today''s consumer preferences, Miller stripped his 2005 Chardonnay down to the bare essentials to reveal it''s au natural flavors. When you do phone follow up, do you ask if they want to interview the winery''s well hung over spokesperson? Until then, study up on a real wine story-- Stormhoek.

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Pitching Retail Print Report 40

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Instead, you must determine where you will get the most results and focus on that instead.

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Nonprofit Crisis Viral Groups 227

Ethical Voices

FEBRUARY 20, 2023

We have allies, of course, of the organization, but IPPRA, for short, the Indigenous Peoples Public Relations Association, is a member-based organization where Indigenous communications professionals from around the world can come together and exchange ideas, best practices, and case studies. We want to see more than a performative action.

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NewsWhip

NOVEMBER 13, 2020

I love in NewsWhip that we’re able to say this topic is trending and identify the people, the influencers and the influential outlets propelling that story forward. Brett Could you share any examples of brands who are identifying the sweet spot and breaking new ground with the real time cultural trends of today? I like that.

Agency 78

Agency Creativity Instagram Trends 78

Critical Mention

MAY 8, 2018

Millennials are the last generation experiencing the shift from print to digital media firsthand. They’ve surpassed Baby Boomers as the population’s largest generation, according to Time Magazine and are also the most educated generation in American history, according to a PayScale study. Earned versus paid media.

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Mobile Education Technology Examples 90

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. Moderator Guy Raz will weave some of the most compelling bits from those talks along with follow-on interviews with the presenters into a narrative designed for listening. The concept is Mr. Deal has a relationship with listeners and wouldn’t steer them wrong.

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Expand on hot button issues, recap key statistics or trends, or continue the narrative with new facts or tips. Read his " The Biggest Content Marketing Trends in 2017 " post for more.

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Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

NOVEMBER 10, 2020

As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

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Pitching Writing Digital PR How To 164

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Maritza brings her experience as a serial entrepreneur and interviews today’s leading entrepreneurs. Find show notes at [link]. 14) John Jantsch.

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Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

MaccaPR

OCTOBER 17, 2016

Do Your Due Diligence – Study from Some of the Best. Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. General Mills also produces a video overview and blog each year, with an audio interview this year as well.

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Corporate Report Infographics Pharmaceuticals 48

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. The same is true in print. Studies suggest that especially in B2B, upwards of 70% of content goes unused. Weave media placements earned with a case study for blog posts. The audience is divided among the many media choices.

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Content Marketing Publicity Marketing Television 60