PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Get used to competing with COVID.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The best rule, of course, is to slightly underpromise and overdeliver — in writing. Occasionally we see overconfident executives who feel they aren’t in need of media training. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly.

Media Training 249

Media Training Policies Agency Interviews 249

Bianchi Biz Blog

APRIL 3, 2023

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My colleague, Pete Bigelow, and I interviewed about three dozen people who were involved with the EV1 and told the story in their words. Describe the craziest or most fun story you have written.

Automotive 77

Automotive Meeting Report Insurance 77

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. Media prep didn’t stick. Interview is deadly dull .

Interviews 309

Interviews Product Launch Radio Media Training 309

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

Media Training 180

Media Training Training Interviews Media 180

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. Be scrupulous.

Training 159

Training Pitching Writing Video 159

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., it needs to be based on a story.

Storytelling 130

Storytelling Media Video YouTube 130

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

The Proactive Report

AUGUST 28, 2018

Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees. Adam Catzavelos did write an apology on Twitter but it wasn’t well received.

Training 148

Training Social Media Video Employee 148

PR for Anyone

OCTOBER 7, 2021

And if you like this tip, if you’d like to get this media up to another level, check out our event that we do twice a year at www.GetPRFamous.com. We pitch the media. We write video scripts. We film an interview with you. We actually get stuff done at the event. We film videos. We bring journalists in.

How To 130

How To Pitching Film Video 130

PR for Anyone

DECEMBER 14, 2021

I actually just interviewed somebody in the media an Executive Producer from a morning show and she said the same thing. Don’t write this long stuff. Like what is it that’s going to draw that journalists in to read your pitch, your email. Make sure it’s concise. Just tell them what it is. Make it short.

Pitching 130

Pitching Media YouTube Video 130

Shift Communications

SEPTEMBER 14, 2017

ACs spend a great deal of time writing, compiling reports, working with media lists, doing social media and traditional media monitoring, maintaining databases and lists, and generally providing a solid foundation for their team to build on. Account Coordinator.

Agency 87

Agency Internal International Media Training 87

Contently - Strategy

JANUARY 26, 2023

In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. Depending on who you pick, be prepared to train your thought leaders. Create content.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Public Relations Sydney

AUGUST 11, 2014

A media policy is essential for maximising all media opportunities – for any type of business, even if you are working from home. The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. You can develop a strategy for the interview. Example media policy.

Policies 57

Policies Examples Interviews Media 57

PRSay

AUGUST 30, 2022

And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. Perhaps help them train for new jobs or upgrade their professional certifications. But communicating on video requires practice and rehearsal.

Employee 86

Employee Real Estate Video Internal 86

Deirdre Breakenridge

MARCH 25, 2015

You may have a very distinct idea of what you want to write about as a guest contributor to my blog, or perhaps what your executive might want to talk about on Women Worldwide. Media Media Training PR 2.0 Hope to “see” you on the 30 th for more lively discussion about pitching and relationship building.

Pitching 150

Pitching Radio Newspapers Print 150

Bad Pitch Blog

NOVEMBER 29, 2009

Did you tell your clients not to be prepared for interviews? At least that’s what I witnessed as I interviewed candidates for clients recently — that the pool of job seekers was replete with stuttering, ill-prepared, nervous-seeming and pretty wimpy responses with no obvious discerning interest in the company. Here is how….

Interviews 43

Interviews Crisis Management Facebook Media Training 43

PRSay

FEBRUARY 20, 2020

A few days or a week of advanced warning may be the sweet spot to giving journalists enough space to write a better and more informed story without rushing, while also not providing too much time so that your story is forgotten or accidentally published before the embargo lifts.

Radio 194

Radio Tools Journalism Interviews 194

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. It was a perfect fit for me, combining my love of politics with writing, which I found to be one of my strongest skills. How did you get your start in PR?

Social Media 120

Social Media Reputation Crisis Media Training 120

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130

Pitching Television Trends YouTube 130

Communications Conversations

OCTOBER 18, 2017

It has given me the opportunity to interview 100+ PR and social media marketing professionals across the U.S. Yet others have become partners or professors in our new sparked social media training. One example: Writing this post four-plus years ago about how the Sons of Anarchy lived by the PRSA code of ethics.

Blogging 60

Blogging Airlines Hotels Social Media 60

PR for Anyone

OCTOBER 28, 2021

“Who writes about [industry] for [publication].” You need to understand how to “hook” a journalist in with a great subject line so they read your newsworthy story idea. Finally, you need to know how to find the right journalist. Google makes that very easy for us! ” Just like that. Publicity Plan.

Publicity 130

Publicity Pitching System Small Business 130

PR for Anyone

DECEMBER 7, 2021

Who writes about your industry for this publication. You need a great hook. You need a subject line. You need them to want to read what that newsworthy story idea is and then you’ve got to find the right journalists. Use Google. It’s really that easy if you follow the simple steps.

Publicity 130

Publicity Video Pitching System 130

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. So if you’re just starting out and want someone to secure media coverage and maybe a couple of awards, then a consultant is a good option. Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Norton's Notes

OCTOBER 17, 2014

Zak Avery writes about everything Beer related, opinion pieces to beer related events and everything in between. From childrens’ and young adults to Dystopian alongside author interviews and guest posts, Bartsbook shelf is the go to place for insights on books, films and general musings. They look amazing nice work.

Blogging 77

Blogging YouTube Writing Fashion 77

MaccaPR

MAY 23, 2016

Leveraging publishers (bloggers, freelance medical writers) to write or disseminate content can help companies introduce public health campaigns and engage target audiences with your messages. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview.

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Write bullets, not novels. Sound bites.

Interviews 120

Interviews How To Media Media Training 120

Mora Communications

AUGUST 12, 2015

Too many people believe that next TV interview or magazine article is going to be “it”. So, do your best, get the interviews done, and then let ’em go. One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. It’s going to change their lives.

Publicity 49

Publicity Interviews Media Relations Company 49

Mora Communications

AUGUST 31, 2015

As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why couldn’t you generate national interest in your story?

Media 49

Media Local Insurance Insurance 49

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them.

Pitching 130

Pitching Television Interviews YouTube 130

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

Bad Pitch Blog

MAY 5, 2009

You know this, but often forget, but when a journalist is writing about a service or product they seek firsthand accounts from customers because stories that feature a testimonial are far more engaging and add credibility to the feature. Also unlike your CEO, we can’t “script” customers or clients for interviews.

Pitching 40

Pitching Media Training Training Education 40

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. I really try to maintain my relationships with people who are in media relations.” Understand newsworthiness.

Report 170

Report Local Media Pitching 170

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Want to stand out, get your pitch read and actually land in the media? PR FOR ANYONE.

Pitching 130

Pitching Fashion Media Interviews 130

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even media trained Jeff Zucker (now President of CNN). Photo by: Susie Biehler.

Agency 105

Agency Travel SEO Nonprofit 105

Polaris

APRIL 28, 2015

News releases are tricky to write … and to edit. Communications professionals write media releases as an inverted pyramid , with the most substantial information at the beginning, and other details following in order of diminishing importance. When you edit any writing, you need to understand its objective.

How To 100

How To Marketing Writing Training 100

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100