Interviews Local Media Training Writing 
Cision
OCTOBER 6, 2015
When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!
PRSay
MARCH 29, 2021
Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.
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Cision
AUGUST 24, 2016
In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. It was a perfect fit for me, combining my love of politics with writing, which I found to be one of my strongest skills. How did you get your start in PR?
Mora Communications
AUGUST 31, 2015
As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business?
PRSay
FEBRUARY 28, 2023
According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. I really try to maintain my relationships with people who are in media relations.” Understand newsworthiness.
Communications Conversations
JULY 18, 2019
She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Although it was long overdue, the timing seemed right to interview this PR Rock Star. And, what’s the one tip you’d give other PR/media relations folks for getting their clients more TV appearances?
Landis PR
SEPTEMBER 27, 2021
Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even media trained Jeff Zucker (now President of CNN). Photo by: Susie Biehler.
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