Agency Interviews Media Training Writing 
ImPRessions - Crenshaw Communications
JUNE 20, 2019
The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. A PR agency can conduct a brand perception audit to establish a baseline on which to build or change reputation. For more on writing stellar bylines , see our earlier post.
Polaris
NOVEMBER 19, 2014
The idea of a media interview is enough to cause even the most confident executive to break into a cold sweat. To make matters worse for some individuals, the thought of taking a media training session to prepare for interviews can be equally daunting. and how these pressures can affect the interview process.
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Shift Communications
SEPTEMBER 14, 2017
Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms.
ImPRessions - Crenshaw Communications
JUNE 13, 2017
The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The negative media story. . We’ve all been there.
Shift Communications
FEBRUARY 3, 2016
In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!
PRSay
NOVEMBER 12, 2020
Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Get used to competing with COVID.
ImPRessions - Crenshaw Communications
MARCH 17, 2017
It’s not enough to research the agency you’re applying to – that’s your baseline. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. ” Master all types of writing. Gain crack research skills.
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