ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. A great idea aligns a company’s mission with its market. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

PR for Anyone

SEPTEMBER 16, 2022

National Women’s Small Business Month. There’s also a bonus video in there about how to nail the interview when you get it. National Stamp Collecting Month. National Sudden Cardiac Arrest Awareness Month – October. National Toilet Tank Repair Month. National Window Covering Safety Month. National Work and Family Month.

Pitching 130

Pitching Financial Small Business YouTube 130

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Why Video Marketing is Important.

Video 120

Video Strategy YouTube Marketing 120

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Many starts and stops. Some are straight blog posts from SF leaders. Like DAILY.

Journalism 148

Journalism Brand Branding Interviews 148

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell them you thought they might be interested in the topic and that you were interviewed on the subject. Another thing to consider is that media begets media. Use media to land more media.

Tools 130

Tools How To Publicity Interviews 130

Cision

JULY 25, 2017

81 percent of marketers rate earned media as being more effective or as effective as paid media coverage. When you sign up as a “source” on these media opportunity sites, you receive daily emails with a list of queries from journalists and bloggers searching for experts to interview or include in their stories.

Strategy 257

Strategy How To SEO Engineering 257

PR for Anyone

SEPTEMBER 9, 2021

Successful PR Topic : How using the number of homes staged in area was directly related to the booming real estate market. Free PR Interview Transcript: Late fall into winter typically chills down the housing market. Getting them ready to go on the market. This instantly caused home prices to rise in the area.

Social Media 130

Social Media Real Estate Media Pitching 130

PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! They run great businesses. And there’s a bonus video in there from Cindy Ashton, my colleague, and business partner, who will help you get. So that is this week’s PR tip.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

SEPTEMBER 29, 2021

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic. We do amazing interviews with them. PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching Television Interviews Video 130

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. There are many reasons executives might say too much during an interview.

Media Training 120

Media Training Media Training Interviews 120

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. Share contacts or resources you have that could help them on future stories. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Do your homework on the journalist and the outlet.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. Oh, this is good. This is good.

Storytelling 130

Storytelling Media Video YouTube 130

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson).

Social Media 128

Social Media Agriculture Marketing Media 128

PR for Anyone

DECEMBER 1, 2021

This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. This is new and a lot of people are doing interviews from home and you are limited to the space that you have. Transcript. Hey everyone! But what do you want to do for a background?

Interviews 130

Interviews Video Film Industry 130

PR for Anyone

MARCH 10, 2022

I keep getting emails from attendees about all the interviews they are landing – yay! One client, literally hit send and heard right back from the journalist and got an interview the following week when she got back. One of them was today, and actually she had seven interviews across the country. It was amazing.

Media 130

Media Pitching Television Interviews 130

PR for Anyone

SEPTEMBER 8, 2022

you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention. So the more you have out there in the world, on your website site, on social media, the more people that are going to see that. So that is this week’s PR tip.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Again, you can watch all these myths and see how you really can build an authentic PR campaign that will really be beneficial to your business. Again, It could.

Television 130

Television Print Interviews YouTube 130

Karen Freberg

JULY 10, 2019

This fall, I will be doing an independent study focused on influencer marketing and campaign execution with one of my former #FrebergAlum students, Candice Champlin. She has expressed an interest in learning more about influencer marketing, but there is not an official class for that at UofL (*yet*). Until this upcoming fall semester.

Marketing 51

Marketing Ethics Study Case Study 51

PR for Anyone

OCTOBER 28, 2021

Most small business owners cannot afford a PR firm. And learn how to pitch the media and start incorporating that into your everyday marketing, because I know of no better way than to get hundreds of thousands, millions of people learning about your business. This is what I have been teaching for years.

Publicity 130

Publicity Pitching System Small Business 130

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? that represents more than 50,000 small business owners in the United States who are trying to expand trade into foreign markets.”. They forget to sell the positives.

Media Training 120

Media Training Media Training Small Business 120

PR for Anyone

JULY 28, 2022

I just interviewed someone on my PR Champions show and he summed it up so visually. I have a show on there called PR Champions, and I interview really amazing people in the PR space. Many people feel they have one story and that one story might not fit in every media outlet. He said to think of your story as a diamond.

Pitching 130

Pitching Media YouTube Interviews 130

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Two words: vertical markets. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. Let me give you an example.

Pitching 100

Pitching Real Estate Banking How To 100

Cision

SEPTEMBER 23, 2015

Others focus more generally on businesses of different sizes, like the Inc. The Small Business Influencer Awards target entrepreneurs and leaders in small business. If they can vote more than once, this will need to be an ongoing effort that you coordinate with your marketing team. Here’s where PR kicks in.

How To 120

How To Small Business Community Interviews 120

Sword and the Script

OCTOBER 13, 2015

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence. Related Content: Content Marketing *is* PR. Or at least it could have been.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. The Rainmaking Podcast” shows how to get more business, better business, and all the business from clients. Sales is changing.

Strategy 52

Strategy Training Insurance Insurance 52

Stephen Waddington

NOVEMBER 26, 2018

The CIPR has forged relationships with the Federation of Small Business and the Confederation of Business Industry in the past six months in a bid to assert the value of public relations. A #PRpays campaign aims to highlight the strategic value of public relations to the business community.

Energy 74

Energy Social Media Video Crisis 74

wiredPRworks

NOVEMBER 10, 2016

Influencer marketing isn't shiny and new, but it is trendy. Influencer marketing was known as blogger relations - and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. And here's my interview that first appeared on the conference blog.

Marketing 65

Marketing Conference Advertising Advertising 65

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He’s hung a shingle and runs a consultancy focused on marketing technology. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. His marketing technology landscape lists ~5K tools.

Technology 61

Technology Marketing Retail Interviews 61

PR for Anyone

MAY 18, 2022

Do you make a good interview? Your marketing assistant can do it. And then it’s what you’re putting out there, your content. Are you good on video? By having all of that out there, you make it so much easier for the media to say “Yes!” And you don’t need to hire an expensive PR firm.

YouTube 130

YouTube Video Pitching How To 130

PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. We used to suggest just looking at Google and Twitter but now I’m throwing TikTok into that mix.

Trends 246

Trends Television Exercises Pitching 246

PR for Anyone

APRIL 26, 2022

” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. First and foremost, if you are a marketing or social media person, what does that mean? We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR? EVERYTHING!

Twitter 130

Twitter Pitching Financial Video 130

Polaris

NOVEMBER 28, 2014

Are you dissatisfied with the results of your marketing campaigns? Are you uncertain where to focus your marketing efforts to get the biggest bang for your buck? In short, are you looking for a better way to build your business? Teach them how personas can play a role in all your marketing activities.

Consumer 154

Consumer Brand Branding Software 154

PR for Anyone

SEPTEMBER 21, 2021

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) I have interviewed so many journalists. It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

Pitching 130

Pitching Television Media Interviews 130

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

AUGUST 20, 2015

Consider who the best person is to direct questions or interview requests to about your news. What Geographic Markets Do I Want to Target? But beyond that, consider which markets your industry has heavy concentration in. With press release distribution services, you are able to select several cities for your geographic target.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

PR for Anyone

DECEMBER 14, 2021

The hook is the most important aspect of all of your marketing. I actually just interviewed somebody in the media an Executive Producer from a morning show and she said the same thing. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Make it short.

Pitching 130

Pitching Media YouTube Video 130