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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. The presenter steps onto the dais and goes through their whole prepared spiel.

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Ron Cogan, Editor, Publisher & Writer at Green Car Journal

Bianchi Biz Blog

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars.

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How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter

PRSay

The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. Now, that dynamic has completely changed.

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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

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News publishers playing catch-up with Gen Z audiences

Wadds Inc.

The study is based on a review of existing industry studies, interviews with industry experts, and a survey of more than 1,000 young people. Publishers are evolving news formats for social media, using more video, younger presenters, and optimised content styles. The work was funded and published by the CIPR Research Fund.

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Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

Attend and facilitate media interviews; network with reporters and editors. Assist in the research, writing and development of new business proposals and presentations. Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism. research, duties and projects as required.

B2B 203
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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism.

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