PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. You take a piece of content in one language, often English, and translate it into another – French, German, take your pick. But then, what happens when a word isn’t translatable?

Local 62

Local Leadership Viral Creativity 62

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 249

Crisis Crisis Management Viral How To 249

PRSay

DECEMBER 10, 2020

His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. In times of crisis, in great change, you have to focus on authenticity,” said Derek Pando, Zoom Video Communications head of international and partner marketing. Remember the BBC dad? People try to jump on to the bandwagon.

Communications 157

Communications Nonprofit Employee Film 157

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Similar videos followed quickly, and they were even more impressive. Not this time. A government could be unsettled by a foreign player.

Media 74

Media Viral Video Newspapers 74

Reputation Us

MARCH 16, 2022

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. RepUs methodically takes a “fresh eye” and unbiased assessment of your reputation both internally (e.g., As he marched, he yelled, “Birds are a myth; they’re an illusion. Wake up America! How Real is your Reputation? Your customers?

Reputation 78

Reputation Government Film Viral 78

ImPRessions - Crenshaw Communications

MAY 26, 2016

Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. Mobile video media will be the norm. Imagination and creativity will rule. We’re well on our way toward this trend. Even more globalization.

Viral 136

Viral Creativity Advertising Advertising 136

Polaris

NOVEMBER 20, 2014

Struck by Caine’s inventiveness, he decided to make a video about the arcade. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. The video quickly went viral, racking up over 1 million views the first day alone. creative agency.

Storytelling 199

Storytelling Reddit Video Creativity 199

Cision

MAY 3, 2016

C – P S P AN took the joke in stride , sharing a video clip of Wilmore’s comment. C – P S P AN’s t weet went viral with commenters praising the network’s ability to laugh at itself. By monitoring the social activity of an event by region you can build content that targets that audience specifically and boosts engagement.

Content Marketing 0

Content Marketing Marketing Viral Analysis 0

Reputation Us

APRIL 12, 2017

The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. Good grief! SPOKESPERSON.

Crisis 74

Crisis Airlines Viral Corporate 74

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. This type of planning includes making sure that your team is communicating well internally, too. “If If something is a problem internally, then it could explode externally,” said Emerick.

Social Media 117

Social Media Conference Media Corporate 117

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Determine your current processes of internal escalation.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Prohibition

MARCH 11, 2022

International Women’s Day – Imagine campaign. On International Women’s Day this new poster campaign seeks to highlight unconscious gender bias. The following video and drawing that went viral sums it up quite well. This campaign highlights how sometimes keeping things simple is really the most effective.

Social Media 71

Social Media B2C Viral Trends 71

Contently - Strategy

DECEMBER 14, 2018

You’re confident this great video will get people talking. You wait a few days to check the data and… your video got a whopping 12 views. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Your audience will see it and want to become customers.

Viral 100

Viral Video Strategy YouTube 100

Presspage

AUGUST 24, 2023

This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube. Getting the show on the road Implementing any new strategy or transformation inevitably comes with internal discussions and challenges.

Storytelling 78

Storytelling Data YouTube Strategy 78

Contently - Strategy

NOVEMBER 3, 2021

Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore. AP Fact Check, Associated Press : The AP provides helpful accountability resources for journalists. The Check, Please!

Content Marketing 120

Content Marketing Marketing Viral Study 120

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 100

Crisis Crisis Management How To Viral 100

Cision

JUNE 10, 2016

The International Association of Business Communicators World Conference took place this week in New Orleans with a keynote presentation from thought leader Seth Mattison, founder of research firm FutureSight Labs which has been studying generational differences between the societal rules that influence how professionals act in the workplace.

How To 120

How To Marketing YouTube Study 120

ReimaginePR

JUNE 10, 2015

The conditions that led to the spread of Ebola, and the subsequent international reaction (or inaction), are still very much in place. Although Dr. Liu couldn’t attend in person, she accepted via video and made some poignant remarks. Well, it shouldn’t. Not only can an outbreak like this happen again, but it most certainly will.

Video 120

Video Government Healthcare Viral 120

Cision

FEBRUARY 17, 2016

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

The Resolution Blog

DECEMBER 20, 2015

million times and the various videos viewed 133 million times across YouTube. Internally we have been discussing the STEPPS model recently (a model taken fromJonah Berger’s book, Contagious, which looks at why things go viral). #ManOnTheMoon. and that’s just the tip of the iceberg.

Retail 120

Retail Viral Newspapers YouTube 120

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. Local and International Laws for Protecting Your Social Media Accounts. In this particular case, within 4 days of the video being posted to YouTube, United Airlines’ stock price fell 10%, costing stockholders about $180 million in value.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The excerpted video has a special significance given its geopolitical context. There’s no time for lengthy analyses or room for subtle distinctions.

Interviews 193

Interviews How To Media Viral 193

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Influencers and brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PR 20/20

NOVEMBER 11, 2016

It’s great that you used proper H1 headers, implemented powerful keywords, and sprinkled in a few internal links. Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing.

SEO 80

SEO Infographics Strategy Viral 80

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Katie Paine's Measurement Blog

JANUARY 27, 2023

There’s a reason why Randy Rainbow and Seth Meyers videos go viral. They were proud to be making toilet paper and very happy to video themselves at work. So be a conduit to those experts, whether it’s your own internal subject matter experts, or someone you met on an airplane. Make people laugh—and don’t be boring.

Communications 40

Communications Measurement Employee Course 40

Communications Conversations

APRIL 20, 2018

We collaborate on the majority of work for the company including partner work (for higher education institutions), corporate and internal communications. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company.

Social Media 114

Social Media Media Education Analytics 114

PR in High Definition

DECEMBER 17, 2018

In response to the Bell Pottinger downfall, the International Communications Consultancy Organisation (ICCO) launched the #PowerofEthics campaign this year to encourage comms professionals to promote ethics in PR. Celebrity YouTuber, Logan Paul, sparked outrage this year after posting a disrespectful video.

YouTube 48

YouTube Ethics Crisis Industry 48

PR in High Definition

SEPTEMBER 24, 2019

A story that is right for social media and has the potential to go viral may not immediately capture the imagination of a traditional journalist. Liaising with a Social Media Editor on ideas is a different route to coverage – since they can champion an idea internally and work with journalists to develop the content they need for social.

Media 54

Media Newspapers Journalism Video 54

Waxing UnLyrical

APRIL 3, 2012

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience.

YouTube 87

YouTube Viral Social Media Video 87

Presspage

MAY 11, 2017

A viral meme, video, or a tweet can appear instantly on the Internet. Take some time to investigate internally how your colleagues or employees would react in specific situations. The question remains – will using social media in crisis communication deliver you an advantage? The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Norton's Notes

DECEMBER 21, 2016

Certainly one of the most brutally effective campaigns on the list, The Salvation Army used the viral ‘blue vs gold dress’ from earlier in the year to highlight domestic violence. seconds, Sony Experia and Carphone Warehouse launched a Facebook campaign featuring videos which showed clips 0.6 Amnestey international: #gayturtle.

Social Media 28

Social Media Viral Film Media 28

Cision

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Maybe a “day in the field” video with your sales team? In your internal communications system. What’s exciting in product development that you can tell readers about?

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. I first pitched the news of ERA Real Estate’s new president & CEO to Erica Christoffer in July, and she quickly expressed interest in connecting with Sue Yannaccone for a video interview.

Print 60

Print Media Travel Wireless 60

ReimaginePR

JUNE 18, 2015

I saw only one Ice Bucket Challenge video that discussed the fear and horror of living with (and dying from) ALS. I can watch countless real world atrocities on dozens of international news outlets, then switch to Netflix to take in the graphic, fictional exploits of Spartacus, Dexter, or Hannibal. Shock won’t sell for much longer.

Airlines 120

Airlines Viral Government Local 120

Prohibition

MAY 4, 2017

Our clients range from major international companies and well-known brands through to smaller specialist businesses. Related Posts Case Studies 56 With our team based in Leeds, Prohibition PR is one of the UK’s finest integrated PR consultancies with expert knowledge of digital, consumer, B2B, Retail and Technology sectors.

Sports 54

Sports Social Media Instagram Media 54

Beyond PR

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Maybe a “day in the field” video with your sales team? In your internal communications system. What’s exciting in product development that you can tell readers about?

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69