Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Fact-checking resources and tools. Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. Even today, this remains a valuable resource for us. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Stephen Waddington

SEPTEMBER 29, 2021

I want to thank the Resource team for putting on another great CommsHero event and for inviting me back to speak this year. The New York Times printed the article in full. Practice includes research, planning, content, and measurement, in addition to media channels. The print edition went monthly in 2013, and bi-monthly in 2016.

Industry 153

Industry Publicity Agency Community 153

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. This means creating content, measuring campaigns and gathering insights on social media. Social Media Marketing. Competitor Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

PR 20/20

JUNE 14, 2021

Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper.

Report 81

Report Data SEO Analytics 81

Cision

JULY 5, 2016

That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. The very first step should be establishing a clear and measurable goal. How does client research inform marketing strategy? How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” An attestation report of the independent auditors on the company’s control over financial reporting. Download the calendar PDF here. .

Financial 120

Financial Handbook Analysis Internal 120

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR 20/20

JUNE 14, 2021

Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper.

Report 52

Report Data SEO Analytics 52

Critical Mention

JULY 15, 2020

Adding the Media Contact Database to Critical Mention’s media monitoring and intelligence platform is the next step in the company’s mission to remain the go-to resource for earned media. Developing an Earned Media Suite. About Critical Mention.

Media 108

Media Radio Television Engineering 108

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in.

Marketing 87

Marketing Resources Technology Internal 87

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 22, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). billion ,” according to a new report from Burton-Taylor International Consulting. Source: PR Measurement ). in 2019, reaching a record $4.5

Survey 174

Survey Marketing B2B Study 174

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Solo PR Pro

MARCH 27, 2018

There is no one-size-fits all approach to PR plans, but there are common components including communications goals, objectives, strategies, tactics and measurement. Before you begin crafting your plan, you must first research and understand both the internal and external environments in which you’ll be operating. From Visually.

Analysis 40

Analysis Measurement Print Travel 40

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. That wasn’t necessarily the case with our print publication. It’s either/or.

Blogging 68

Blogging How To Print Facebook 68

MaccaPR

OCTOBER 17, 2016

With more and more companies embracing a sustainability philosophy, there are a lot of resources available to you as you begin your quest, all developed by top communicators from around the world. Key to a corporate sustainability report is knowing what data points should be measured. Collect Data. Case in point – General Mills.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Solo PR Pro

NOVEMBER 10, 2015

Although PR plans typically are built on the same basic format of interrelated components – including communications goals, objectives, strategies, tactics and measurement – they can take many forms, serve markedly different organizational needs and may have varied purposes overall. PR Plan – Basic Elements. PR Plan – Optional Section.

Course 40

Course Analysis Measurement Print 40

Beyond PR

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” An attestation report of the independent auditors on the company’s control over financial reporting. Download the calendar PDF here. .

Report 40

Report Financial Handbook Analysis 40

Beyond PR

JUNE 8, 2016

Research, measurement, optimization and patience are key to success. Be resourceful and respectful. Kavitha noted to up-and-coming journalists that interning at a print job is critical. You just have to start with print,” she said. Do you see any patterns in pickup? Today’s journalists are one-person bands.

Media Relations 40

Media Relations Media Journalism Print 40

PR 20/20

OCTOBER 12, 2017

We go in, we analyze, we advise and (hopefully) compel these marketers and sales professionals to fix what they can with the resources they have. They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race.

Marketing 53

Marketing Enterprise Print Film 53

Cision

MAY 21, 2015

Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America’s leading small business marketing experts – John Jantsch. Learn their approach to strategy, operations, measurement, staffing and more. 13) Mike Stelzner. Social Media Marketing Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Maxim Behar

JANUARY 11, 2024

One time, I decided to gently retire from this business because it requires a huge amount of resources with a not-so-guaranteed profit. The second is that for the first time in the world, there is a media that can be measured. That's not possible on television when there are some very approximate measurement systems.

Leadership 59

Leadership Social Media Creativity Ethics 59

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed. Instead, you want to focus on a few key results that your internal stakeholders care about.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

PR Conversations

JULY 20, 2015

Because of the plethora of Fringe options, reviews provide a road map to interested patrons on where to devote resources; reviews are are particularly valued when theatregoers respect a critic for being knowledgeable, balanced and fair. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes.

Community 40

Community Print Twitter Creativity 40

PR Conversations

AUGUST 9, 2011

Likewise, a sign off can be created for all emails sent about the event and any printed materials that will be used. Although many of the measures can be deceptive (confusing “impression” with “view”), it is helpful to have some data to analyse and use as a benchmark for measurement.

Twitter 40

Twitter Social Media Conference Video 40

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. Figure out where you are wasting time and resources.

How To 60

How To Software System Employee 60

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). The goal was to find a better way to share the University of Regina ’s story. It was a great idea!

Blogging 60

Blogging How To Social Media Community 60

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. These stories lead to conflicts of interest.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. Methodology. Research for this report was compiled in May 2020.

Healthcare 52

Healthcare Content Marketing Industry Trends 52