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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. What is an “employees first” approach to internal communications? We use an employee-led approach to internal comms at Delta. We don’t feel like we’re quite there yet.

Employee 126
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Understanding How Internal Communication Affects Life Satisfaction

Institute for Public Relations

New technology has created different challenges for all types of organizations. On the one … Continue reading Understanding How Internal Communication Affects Life Satisfaction → We exist with and through them as they organize and structure our life from the beginning through to the end.

Internal 116
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5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S.

Retail 368
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

In the public relations world, keeping up with trends is the name of the game. And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. For PR teams, this means a whole new playground for getting the word out.

Mobile 334
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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

Here are six trends that stood out. The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. Whether it’s Rubicon buying Telaria or Unruly being sold to Tremor International, it’s clear that 2020 will be the year of the acquisition.

B2B 208
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Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. Today, every company is a technology company.

Trends 156